© 2013 The MathWorks, Inc. Embracing Complexity Richard Rovner Vice President, Marketing MathWorks
© 2013 The MathWorks, Inc.
Embracing Complexity
Richard Rovner
Vice President, Marketing
MathWorks
Why EMBRACE complexity?
2,000 kilometers
600,000 cars
Data from OpenStreetMap – published under Open Database License (ODbL)
Zero Traffic
Deaths?
Model-Based Design
Credit: SwRI
300,000 miles…
…driven by Google’s
autonomous cars…
…with one accident (human)
“We want to use every bit of the car’s capability to be as safe as possible. We want to develop autonomous vehicles that can avoid any accident that is physically possible to avoid.”
- Professor Chris Gerdes
Autonomous Traffic Management
From Smart Components…
… to Intelligent Transportation Systems
Bosch:
eBike Development IAV:
Hybrid vehicle simulation
Zero Traffic
Deaths
Key Technologies
Model-Based Design
Multi-Domain Modeling
Code Generation
Student Competitions
Pre-University Applications
Embedded Code on Hardware
Easy-to-Build Devices Programmable Hardware
+
+ Master Class:
Connecting Low-Cost
Hardware to Simulink
Blackout-Free
Affordable Power
RWE Automates
Gas and Power Trading
With Non-Linear Modeling
Horizon Wind Energy
Predicts Revenue and Risk
Horizon Wind Energy’s Wheat Field Wind Farm
Model and Simulate
Wind
Turbines
Wind Farm
Controller
FDI
Model and Simulate
Model and Simulate Model and Simulate
Key Technologies
Data Analysis
Advanced Algorithms
Parallel Computing
Key Technologies
Data Analysis
Variety
Volume
Velocity
Tesco Stores
Optimizes Inventory
Products
Promotions
Days of the Week
Holidays
Orders
Sales Forecasts
Weather
Location
…and so on…
HKM:
Just-in-Time Steel Production
Calculating Derived
Data from Multiple
Sources
Health Care
For All
Neuroimaging of Brain Activity
PET
SPECT
EEG
MEG
fMRI
Function?
Structure?
Connectivity?
Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
Courtesy: Wellcome Trust Centre
for Neuroimaging, UCL, UK
Weinmann Medical:
Life-Saving Transport Ventilator
https://www.youtube.com/watch?v=Cd9yR64jwFo
12 pneumatic chambers
13 actuators
12 position sensors
12 pressure controllers
12 position controllers
11 degrees of freedom
Perpetual
Assistants
Life
From Diagnostics…
… to Therapeutics
Nanoscale Control of Fluid Flow
Courtesy: R. Probst, Z. Cummins, C. Ropp, E.
Waks, and B. Shapiro, Fischell Department of
Bioengineering, University of Maryland
Controlling Quantum Dots at Nanometer Scale
Courtesy: R. Probst, Z. Cummins, C. Ropp, E.
Waks, and B. Shapiro, Fischell Department of
Bioengineering, University of Maryland
Health Care
For All
Will you
EMBRACE
complexity?
EMBRACE
this Conference.