Chapter 11 Principles for Managing Essential Processing in Multimedia Learning Richard E. Mayer
Dec 29, 2015
Chapter 11Principles for Managing Essential Processing in Multimedia Learning
Richard E. Mayer
GDIT 705: Presentation: Chapters 11,12,13Jessica MartinFall 2013
3 Multimedia Design Methods Used to Minimize Essential Overload:
Segmenting Pre-training Modality
Segmenting Principle
Multi-media message is presented in learner-paced segments.
View a quick video on the segmenting principle from the link below:› YouTubeVideo: Segmenting Principle
Segmenting Techniques
Allow learner to control pace of presentation.
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Pre-training Principle
Learner knows the names and characteristics of the main concepts
Pre-training Techniques
Mayer, Mathias, and Wetzell (2012)› Two-stage learning process
Component Model Casual Model
Modality
Multimedia message uses spoken words rather than printed words
Modality Techniques
Research and Limitations
Preliminary evidence supports all 3 theories.
“Further research work is also needed to better understand the condition under which each of the principles is most effective”
Chapter 12:Principles for Reducing Extraneous Progessing in Mulitmedia Learning
Richard E.Mayer
5 Design Methods to Minimize Extraneous Overload
Coherence Signaling Redundancy Spatial Contiguity Temporal Contiguity
What is ‘extraneous overload’ ?
Coherence Principle
Extraneous material excluded
Signaling
Cues are added to highlight essential material
Redundancy Principle
Spatial Contiguity
Corresponding words and pictures are presented close together.
Temporal Contiguity
Corresponding narration and animation are presented simultaneously.
“The designer should take learner characteristics into account and be aware that well-designed multimedia instruction may be most effective for low-experience learners and high-spatial learners.”
Chapter 13Principles of Multimedia Learning Based on Social Cues
Richard E. Mayer
3 Principles Based on Social Cues
Personalization Voice Image
“Social cues may prime social responses in learners that lead to Deeper cognitive processing during learning hence better testPerformance.”
Personalization Principle
Words presented in conversational style rather than formal style
› “I” and “you”
Voice Principle
Standard-accented human voice instead of machine or foreign-accented voice.
Image Principle
Speaker’s image in on the screen rather than off screen