Segmenting consumer market Presented by :- Neetu s satsangi
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Segmenting consumer market
Presented by:-Neetu s satsangi
Segmenting consumer market
Geographic Demographic
PsychographicBehavioral
Geographic segmentation
Countries
States
Regions
Cities
Demographic segmentation
Age Gender Education
Income Religion Nationality
AGE
GENDER
MALEpulsar
Pulsar
GENDER
Female
EDUCATION
INCOME
Psychographic
Social class
Lifestyle
Personality
Divides a population into groups that have similar psychological characteristics, values, and lifestyles
Lifestyle: people’s decisions about how to live their daily lives, including family, job, social, and consumer activities
Psychographic Segmentation
Behavioral
Occasions
Benefits
User status
User rate
OCCASIONS
BENEFITS
Usage rate
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