Scaling up rice fortification Overview Through rice fortified with essential vitamins and minerals, the initiative Scaling up rice fortification aims to reduce micronutrient deficiencies in high-risk groups with a strong focus on women and children. With funding from the Netherlands and support from global science company Royal DSM, the joint initiative between WFP and the Government of Bangladesh runs from 2013 to 2017 and is on track to reach its target of 500,000 beneficiaries by 2016. Activities By providing fortified rice, WFP supports the Government to overcome the country’s intergenerational cycle of undernutrition. This joint initiative has now been scaled up in four ways: By distributing fortified rice to ultra-poor women and their families under the Vulnerable Group Development (VGD) programme in 12 subdistricts and to disaster-affected families through a relief programme in one district (covering 141,000 people in 2014); By supporting programmes that enhance resilience to disasters and the effects of climate change (covering almost 37,000 people in 2014); Through cooked school meals to 25,000 schoolchildren; and In cooperation with garment factory owners to encourage them to provide fortified rice to their employees, most of whom are young women. Key achievements The Government and WFP distributed 4,600 tons of fortified rice to more than 140,000 people reached by safety net programmes up to December 2014. Garment manufacturer Dulal Brothers Limited (DBL) made good progress toward the distribution of fortified rice to their workers by importing rice premix kernels, and construction company Abdul Monem Limited (AML) initiated local production, a key step to make fortified rice a commercially viable product. To support commercial sale of rice premix kernels and fortified rice, WFP facilitated the process for the Government’s approval of a Standard, a milestone in the development of a market. Way forward The Government will finance further scale up of fortification in the VGD programme. DBL prepares to distribute fortified rice on a small scale and AML is set to begin commercial sale of rice premix kernels and fortified rice. WFP to increase national capacity to reach the poor with fortified rice and create market demand. Government capacities will be enhanced through technical support. Rice Fortification World Food Programme Bangladesh AT A GLANCE Beneficiary: 500,000 people, mostly women and children Duration: 2013-2017 Government partners: Ministry of Women and Children Affairs, Ministry of Disaster Management and Relief Donor: Embassy of the Kingdom of the Netherlands Photo credits: WFP/Ranak Martin