Rewire your brain, Rewire your business

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

Rewire Your Brain

Rewire Your Business

linkedin.com/in/jgibbard

Jeff GibbardPresident & Chief Strategist at True Voice Media Adjunct Professor, Speaker, Blogger & Podcaster

@jgibbard

google.com/+JeffGibbard

[email protected]


ResourcesSlides, Links and Tools Mentioned

!

!

truevoicemedia.com/notes


TRUE VOICE MEDIAThe Social Business Agency

!www.truevoicemedia.com

!215.948.2012

!@truevoicemedia


#tvmtalk

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

http://www.truevoicemedia.com

Death by Powerpoint

Death by Powerpoint

Death by Powerpoint

Stay engaged my friends

RULESInterrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries)

Let’s Dive In


What Is Social Media?

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Is It This?

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Is It This?


It’s Even

Bigger


Those Are Just Platforms


For The Moment, Let’s Forget About Platforms

This Is Our

World

It’s Gotten

Smaller


Consulting Workshops Resources

It’s Gotten

Faster


Consulting Workshops Resources

More Connected

It’s Gotten

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Is Right At Our Fingertips

Connection

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Is Right At Our Fingertips

Information

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012It’s Part Of Our Everyday Lives


It’s how we...★Communicate

★Complain

★Promote

★Seek Help

★Find Information

★Share Information


The Conversation

Needs To Evolve

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012At The Beginning

Let’s Start

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Prior To The Year 2000


A World With Gatekeepers


But

Now

A World Without Gatekeepers

+


Behaviors Are

Changing


“The Amount Of Information Created By Humankind From The Dawn Of Civilization Until 2003 Is About 5 Exabytes Of Data...


...That Same Amount Of Information Is Created Every Two

Days In 2010, And The Pace Is Increasing.”

-Eric Schmidt, Former CEO, Google


Dawn of reco

rded human civiliz

ation

2003

2010

5 Exabytes of Data 5 Exabytes of Data


90% Of World's Data Generated Over Last Two Years

!Science Daily, May 22, 2013




1995



2005



1995 2005


2014


Can anyone recommend a good plumber in Philadelphia? #Philadelphia #Plumbing

Looking to hire a data analyst...any recommendations or intros would be appreciated.

Hey SF friends, looking for the best sushi restaurant in San Francisco...GO!



If Your Customers Are Changing Their Behavior

Will Your Business Change With Them?


Rewire Your Brain

Rewire Your Business


Three Questions


?Where Do Our Customers Spend Their Time


?How Do Our Customers Behave


?What Value Can We Provide To Our Customers


A New Framework: The Five Components


listening

listening

content

engagement

listening

content

engagement

listening

content

promotion

measurement

engagement

listening

content

promotion

Listening


Are you listening?★People talking about your industry

★People talking about your brand

★People talking about your competitors

★People asking for information & answers


Are you listening?★People are sharing experiences

★People are writing opinions

★People are creating videos

★People are posting pictures


Listening can lead to...★Improved service offering

★Improved product development

★Closer personal relationship with customers

★Relevant content creation

Content


Content Examples★How-to videos, blog posts, whitepapers

★Answers frequently asked questions

★Give a behind-the-scenes look at the company

★Provide Industry perspectives

★Run Contests

★Create exclusive offers

Engagement


Pause The Promotion Begin The Dialogue


Sign Your Name


Be A Human Being

Promotion


Paid Visibility


Measurement


Start simple★Make sure metrics match goals

★What is working?

★What is not working?

★Learn about your audience

TRUE VOICE MEDIAThe Social Business Agency

!www.truevoicemedia.com

!215.948.2012

!@truevoicemedia


Jeff GibbardPresident & Chief Strategist at True Voice Media

Adjunct Professor, Speaker, Blogger & Podcaster

TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

THANK YOU!

Go here, to find me everywhere: jgibbard.com

http://www.truevoicemedia.com

?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

What Did You Think

Submit an evaluation here: jgibbard.com/eval

!

Q & A

Rewire your brain, Rewire your business

Business

businesstrue voice media

googletrue voice media

aboutplatformstrue voice

evolvetrue voice media

changingtrue voice media

gatekeeperstrue voice

comnotestrue voice media

tvmta voice media