Retailersandwholsalers 130301032807-phpapp02

RETAILERS AND WHOLSALERS ……akkapeddi

1.Which of the following is NOT a function of retailing?

A)Assembling a range of goods. B)Putting buyers and sellers in touch with

each other.

C)Giving advice and information.Ans :B

2.The variety of different lines a store carries is defined by:

A. Quality of range. B.Depth of range. C.Breadth of range.

ANS : C

3.A store selling 30,000 different product lines and occupying more

than 60,000 square feet would be: A. A hypermarket.

B. A supermarket. C.A superstore.

Ans : A

4.What does CTN stand for? A.Coverage of typical neighbourhoods.

B.Convenience, toys and novelties. C. Confectionery, news and tobacco.

ANS: C

5.A retailer which requires customers to join a club is called:

A. Club retailer. B.Discount club. C. Cash-and-carry.

ANS : B

6.Which of the following is NOT an example of non-store retailing?

A. Party plan. B.Catalogue shop.

C.Mail order.ANS: B

7.The area from which the retailer can expect to obtain customers is called:

A.The catchment. B. The footprint.

C.The neighbourhood.ANS: A

8.Which of the following is NOT a location definition? A.Neighbourhood.

B. Out-of-town. C. City centre.

Ans: A

9.A company specialising in a few product lines of a narrowly identified

type is called: A. A retailer.

B.A narrow-band retailer. C. A niche retailer.

ANS : C

10.Which of the following is NOT a factor influencing product assortment strategy?

1.Staff expertise. 2.Logistics.

3.Store image.ANS: 2.

11.Long-term relationships between retailers and suppliers is called:

A. Category management. B.Logistics management. C.Relationship marketing.

ANS: A

12.A display which recreates a living room is an example of:

A.Boutique layout. B.Theme display. C. Lifestyle display.

ANS: C

13.What is an own-label brand? A. A product which has the customer's own brand on it.

B. A product which has the manufacturer's own brand on it. C.A product which has the retailer's own brand on it.

ANS: C

14. What is a full-service wholesaler? A.A wholesaler which provides after-sales service as

well as goods. B.A wholesaler which provides delivery as well as

goods. C.A wholesaler which provides a full range of

wholesaling services.ANS: C

15.A cash-and-carry is an example of : A. A club retailer.

B.A limited-service wholesaler. C. A full-service wholesaler.

ANS: B