Retail salesmen survey

Results of the Retail Salesman Survey

Conduct a survey of 20 retail salesmen.Identify the reasons of their working with the company,How they are compensated,how they are evaluated,What is their sales target and how long they plan to work with the company,What are the reasons for them to leave the company,if at all they are planning to do so? Prepare a report on the basis of this and submit it your instructor.

Submitted By,

Lincy Ann Thomas,S2 MBA,Class No :39,Mar Athanasios College For Advanced Studies,Thiruvalla.

Results of the Retail Salesman Survey

List of the company I have selected..KFC

Nagarjuna Pharmacy

Prestige

Reliance FreshFMCG Sector

Joy Alukkas

Mahalekshmi Silks

Kalyan Silks

Seematti SilksTextile Sector

Jewellery Sector

Josco JewellersMalabar GoldBhima

Maruti SuzukiNippon ToyotaFordHondaAutomobile Sector

Telecommunication Sector

Reliance MobileLGSamsungVodafone

Muthoot Finance Kosamattom GroupICICI BankBanking Sector

Other SectorWhirlpool Home Appliances

IntroductionRetailis the sale of goods and services from individuals or businesses to theend-user Retailers are part of an integrated system called the supply chain. A retailer purchases goods orproductsin large quantities frommanufactures directly or through a wholesale, and then sells smaller quantities to theconsumerfor a profit. Retailing can be done in either fixed locations like stores or markets,door-to-dooror bydelivery.

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especiallycar parts, (called parts salespersons). Both groups help customers find the products they want and process customers payments.

MethodologyTelephone Survey1 week in the field

PurposeTo collect information from the retail salesman regarding : The reasons of their working with the company,Compensation Methods,Evaluation Methods,Their Sales Target,How long they plan to work with the company,Reasons for them to leave the company if at all they are planning to do so.

GenderMale:12Female:11Total 23

Age

What are the reasons of their working with the company?Brand ValueNearest to HomeEmerging Leadership

Reason Analysis

How they are Compensated???Salary OnlySalary and CommissionSalary and Incentives

Compensation Methods -Analysis

Salary:Analysis

IncentivesOne fifth of the profitFixed Amount for target completion

Incentives :Analysis

CommissionPer Product CommissionNo.of Companies in the sample:3Total sample:23Per product commission in%=13.04347826

Evaluation MethodsExperiencePerformanceExperience and Performance

Evaluation Methods :Analysis

Sales TargetMonthly TargetYearly TargetMax Sales

Sales Target :Analysis

How long they plan to work in the Company???????????As Long they can1 year1.5 Years2 Years

How long they Plan to work in the company?????:Analysis

Is Any Plan to Leave the Company?????YesNo, Depends upon the offer

Is Any Plan to Leave the Company????? :Analysis

If Yes,Reasons for them to leave the company???High salary Job OfferHigh Salary Job offer:Better postioned job

If Yes,Reasons for them to leave the company??? :Analysis

ConclusionThe main reasons for a person to work in a company is the brandvalue, good position, salary ,nearest to home, emerging leadership. etc.

Most of the companies select their employees on the basis of performance and experience.

Some companies given them a fixed amount as salary..but some of the companies give some additional incentives, commissions etc. based on the achievement of targets.

Their salary is very less comparing to other jobs. That is the main reason for them to leave the companyAnd I Identified that they have no attachment with the company

RecommendationsTo increase the bond between the company and the retail sales menHere are some measures.

1.Organisation can make a talk with the retail salesman and identify their problems..2.Organisation can offer More incentives. 3.Organisation can create a friendly work environment.4Organisation can Provide better salary to avoid them to leave the company.5.Organisation can give them good positions based on their improved performance.

Thank you