Retail Plan

Retail PlanGroup Members:Cabacaba, Dissere S.Del Rosario, Leslee Joy M.Hostalero, Shainne L.Keh, Alyssa Karmina B.Pedelo, Rea Erika A.

To have a new store layout that can create that classy feeling for the customers.

To have different advertisements and promotions for Rusty Lopez to create repeat and loyal customers.

Retail Marketing Objectives

What are the strategies to be suitable for the company to become the leading brand in their industry?

What builds brand loyalty to the buying behavior of the customers?

What helps in creating impactful promotions and advertisements for the products?

Current Problems

A. Design

MERCHANDISING DESIGN, DISPLAY AND LAYOUT

B. Display

C. Layout

ACCESSORIES ACCESSORIES

SHELVE 

CHAIR

CLOTHING AND JEANS DISCOUNTED ITEMS

CASHIERCASHIER

Shelve

FITTING ROOM

AUTHORIZED PERSONNEL

SHELVES (SHOES)

SHELVES (SHOES)

ENTRANCE

Product Lines and Product MixPRODUCT PICTURE PRICE

1. Men’s Footwear Php1699.75 – 3299.75

2. Women’s Footwear Php439.95-1999.95

3. Children’s Footwear Php569.95-999.95

4. Men’s Apparel Php450.75-890.95

5. Women’s Apparel Php349.95-749.95

6. Bags and Belts Php299.95-849.95

Target Market

Class B and C

• Male and Female.

• Consumer under class A.

Gen X

• 16-20 years old

• Usually seen near schools, universities and malls.

Yuppies

• 21-27 years old

• Independents and money provider.

SWOT ANALYSISRUSTY LOPEZ SWOT ANALYSIS

PRODUCT

STRENGTH- Rusty Lopez is strong at research and development, as is evidenced by its evolving and innovative product range.WEAKNESS- The organization does have a diversified range of products such as clothing, jeans, bags and accessories. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it weak if the consumer doesn’t like any of the diversified products.

OPPORTUNITIES- the company, Rusty Lopez, always give a pure satisfaction to the customers when it comes to fashion design.

THREATS- The market for shoes and garments is very competitive. Competitors are developing alternative brands to take away Rusty Lopez’s market share.

RUSTY LOPEZ SWOT ANALYSIS

PRODUCT

STRENGTH- Rusty Lopez is strong at research and development, as is evidenced by its evolving and innovative product range.WEAKNESS- The organization does have a diversified range of products such as clothing, jeans, bags and accessories. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it weak if the consumer doesn’t like any of the diversified products.

OPPORTUNITIES- the company, Rusty Lopez, always give a pure satisfaction to the customers when it comes to fashion design.

THREATS- The market for shoes and garments is very competitive. Competitors are developing alternative brands to take away Rusty Lopez’s market share.

RUSTY LOPEZ SWOT ANALYSIS

PRICE

STRENGTH- They manufacture wherever they can produce high quality product at the lowest possible price.

WEAKNESS- If the consumer demands about the price, Rusty Lopez cannot afford to make their prices go down immediately because of the quality products.

OPPORTUNITIES- Rusty Lopez offers price discounts so that it can attract more customers and improve sales.

THREATS- The retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Rusty Lopez.

RUSTY LOPEZ SWOT ANALYSIS

PRICE

STRENGTH- They manufacture wherever they can produce high quality product at the lowest possible price.

WEAKNESS- If the consumer demands about the price, Rusty Lopez cannot afford to make their prices go down immediately because of the quality products.

OPPORTUNITIES- Rusty Lopez offers price discounts so that it can attract more customers and improve sales.

THREATS- The retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Rusty Lopez.

RUSTY LOPEZ SWOT ANALYSIS

PACKAGING

STRENGTH- In packaging, Rusty Lopez can be easily recognized because of its unique label and design to be remembered by the consumer.WEAKNESS- Their packaging is not environmental friendly and customers are used to their packaging that it bores them sometimes.OPPORTUNITIES- The packaging creates shopping convenience to customers.THREATS- Competitors are using different style of packaging like the cloth bag and paper bags.

RUSTY LOPEZ SWOT ANALYSIS

PACKAGING

STRENGTH- In packaging, Rusty Lopez can be easily recognized because of its unique label and design to be remembered by the consumer.WEAKNESS- Their packaging is not environmental friendly and customers are used to their packaging that it bores them sometimes.OPPORTUNITIES- The packaging creates shopping convenience to customers.THREATS- Competitors are using different style of packaging like the cloth bag and paper bags.

RUSTY LOPEZ SWOT ANALYSIS

IN-STORE ADVERTISINGSTRENGTH- Rusty Lopez stores have an organized merchandising in every store. WEAKNESS- They doesn’t have entrance ads and/ or even In-Store Floor Graphics just like what we are proposing for them to be remembered by the customer in many ways because of the unstoppable competition in the market.

OPPORTUNITIES- Since they have huge window display and good location for their stores (because it’s easily seen, simple, and recognizable) customers will surely window shop or else buy their products. Aside from that they have good employees that manage the stores which are responsible in assisting customers.THREATS-Although their store is easily recognized by customers, some competitors are now giving emphasize to their store layout that can create brand recognitions for them.

RUSTY LOPEZ SWOT ANALYSIS

IN-STORE ADVERTISINGSTRENGTH- Rusty Lopez stores have an organized merchandising in every store. WEAKNESS- They doesn’t have entrance ads and/ or even In-Store Floor Graphics just like what we are proposing for them to be remembered by the customer in many ways because of the unstoppable competition in the market.

OPPORTUNITIES- Since they have huge window display and good location for their stores (because it’s easily seen, simple, and recognizable) customers will surely window shop or else buy their products. Aside from that they have good employees that manage the stores which are responsible in assisting customers.THREATS-Although their store is easily recognized by customers, some competitors are now giving emphasize to their store layout that can create brand recognitions for them.

STORE RETAIL STRATEGIES ACTION PLAN

Proposed Retail Management, Action Plan and Marketing Mix

In – Store Advertisement Out – Store Advertisement

•Proposed Sales Promotion Strategies for 2011

•Proposed Advertising Strategies for 2011

In – Store Advertisements

Out – Store Advertisement