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Denver, co The Den Natalie Bryniczka, Evan Jex, Lexi Bailey, Sarah Hamilton
32

Promotional Plan Presentation - Retail Merchandising

Feb 23, 2017

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Page 1: Promotional Plan Presentation - Retail Merchandising

Denver, coThe Den

Natalie Bryniczka, Evan Jex, Lexi Bailey, Sarah Hamilton

Page 2: Promotional Plan Presentation - Retail Merchandising

Just a quick recap A modern-masculine twist on a locally sourced, health

conscious grocery storespecializing in “fun”

Upper Level Sports Bar

Lower Level Grocery

The Den

Unifying theme of sports perfect for an area that embodies millennials as well as Gen X’ers and Boomers

Alcohol Department

Page 3: Promotional Plan Presentation - Retail Merchandising

Advertising BudgetPrint Advertisements

2 Flyers, 1 Newspaper $7,500

Outside Billboard Advertisement

2 Variations at 4 total Locations $5,200

In-Store Display Advertisements

3 Displays in store $1,000

Social Media

Website, Facebook, Instagram, Twitter, Pinterest

$5,000

THE DENYOUR AD HERE

1-800-BILLBOARD

$18,700

Page 4: Promotional Plan Presentation - Retail Merchandising

print MEDIA

Page 5: Promotional Plan Presentation - Retail Merchandising

Advertisement on the left is geared

toward the college student

with simple items that make

tailgating easier while also

catering to a family that could

be hosting a large gathering!

Page 6: Promotional Plan Presentation - Retail Merchandising

Billboard Ad

Page 7: Promotional Plan Presentation - Retail Merchandising

theDENWANTS

YOU TO TAILGATE

LIKE ACHAMPION

LOCATED DIRECTLY ACROSS FROM THE PEPSI CENTER

“Hey guys, did you see that billboard of

Peyton Manning? We should check that place out

ASAP!”

Page 8: Promotional Plan Presentation - Retail Merchandising

SOCIAL MEDIA

Page 9: Promotional Plan Presentation - Retail Merchandising

theDENco.com

Having a blog will help create the lifestyle brand that we are

going for. It will get people interacted on all levels and

show that we can provide more insight to our

customers than how to throw a frat style tailgate.…

Page 11: Promotional Plan Presentation - Retail Merchandising

Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve

Page 12: Promotional Plan Presentation - Retail Merchandising

https://www.pinterest.com/thedenco/

We are using Pinterest as a way for people to

check out our food pairings. We include

recipes as well as cute, fun ways to spice up

your meals and impress your guests on

game day!

Page 13: Promotional Plan Presentation - Retail Merchandising

Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve

Page 14: Promotional Plan Presentation - Retail Merchandising

In store promotions

Page 15: Promotional Plan Presentation - Retail Merchandising

Promotional displays

Page 16: Promotional Plan Presentation - Retail Merchandising

In store Promotional displays

Page 17: Promotional Plan Presentation - Retail Merchandising

Thank you!

Page 18: Promotional Plan Presentation - Retail Merchandising

Advertising BudgetPrint Advertisements

2 Flyers, 1 Newspaper $7,500

Outside Billboard Advertisement

2 Variations at 4 total Locations $5,200

In-Store Display Advertisements

3 Displays in store $1,000

Social Media

Website, Facebook, Instagram, Twitter, Pinterest

$5,000

THE DENYOUR AD HERE

1-800-BILLBOARD

$18,700

Page 19: Promotional Plan Presentation - Retail Merchandising

print MEDIA

Page 20: Promotional Plan Presentation - Retail Merchandising

Advertisement on the left is geared

toward the college student

with simple items that make

tailgating easier while also

catering to a family that could

be hosting a large gathering!

Page 21: Promotional Plan Presentation - Retail Merchandising

Billboard Ad

Page 22: Promotional Plan Presentation - Retail Merchandising

theDENWANTS

YOU TO TAILGATE

LIKE ACHAMPION

LOCATED DIRECTLY ACROSS FROM THE PEPSI CENTER

“Hey guys, did you see that billboard of

Peyton Manning? We should check that place out

ASAP!”

Page 23: Promotional Plan Presentation - Retail Merchandising

SOCIAL MEDIA

Page 24: Promotional Plan Presentation - Retail Merchandising

theDENco.com

Having a blog will help create the lifestyle brand that we are

going for. It will get people interacted on all levels and

show that we can provide more insight to our

customers than how to throw a frat style tailgate.…

Page 26: Promotional Plan Presentation - Retail Merchandising

Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve

Page 27: Promotional Plan Presentation - Retail Merchandising

https://www.pinterest.com/thedenco/

We are using Pinterest as a way for people to

check out our food pairings. We include

recipes as well as cute, fun ways to spice up

your meals and impress your guests on

game day!

Page 28: Promotional Plan Presentation - Retail Merchandising

Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve

Page 29: Promotional Plan Presentation - Retail Merchandising

In store promotions

Page 30: Promotional Plan Presentation - Retail Merchandising

Promotional displays

Page 31: Promotional Plan Presentation - Retail Merchandising

In store Promotional displays

Page 32: Promotional Plan Presentation - Retail Merchandising

Thank you!