Retail opp bhavan's college290114

Modern Retail

Traditional retail v/s modern retail. Changes in the retail market in metro city

Mumbai in the last decade. Tools of modern retail. Case study LG in retail strategy Case study adidas in retail strategy Scope & opportunities in retail Future retail landscape. Open house

Traditional Retail

Modern Retail

Traditional v/s Modern RetailTRADITIONAL MODERN

POP & MOM SHOP. OWNER DRIVEN

DISTINCT BRAND IDENTITY & VALUE

HAPHAZARD PLANNED – METHODICAL

OWNER PLAYS ALL ROLES ROLES OF SELLER, PURCHASER, ACCOUNTANT, STORE KEEPER, CASHIER, VISUAL MERCHANDISER, TRAINER, SHOWROOM MANAGER ARE WELL DEFINED

SHOWROOM REFLECTS OWNERS IDENTITY

SHOWROOM REFLECTS STORE AND BRAND IDENTITY.

RIGID AND POOR FUND MANAGEMENT

SYSTEMS DRIVEN AND DYNAMIC FUND MANAGEMENT

NO PERFORMANCE AUDIT EACH OPERATION IS MEASURED AGAINST PERFORMANCE PARAMETERS.

NO TRAINING & VISUAL MERCHANDISING

CONTINUOUS TRAINING & WELL DEFINED VISUAL MERCHANDISING

CHANGES IN RETAIL SCENE IN MUMBAI

TRADITIONAL RETAIL SHRINKING.

CUSTOMER WANTS “VOW” EFFECT.

NEED BASED PURCHASE TO EXPERIENCE BASED.

SIGNIFICANT INCREASE IN NET BASED PURCHASE.

CASH TRANSACTION CREDIT CARDS

MAJOR CORPORATES LIKE TATA, BIRLA, BHARTI HAVE

ENTERED. MULTINATIONALS AWAITING FAVORABLE GOVT

POLICIES.

MANY RETAIL FORMATS IN EXISTENCE

TOOLS OF MODERN RETAIL

TOOL USEDATA MINING MATCH CUSTOMER PROFILE WITH PRODUCT

USER

VISUAL MERCHANDISING COORDINATED DISPLAY, EASY ACCESS, DECLUSTTERING

TRAINING HELP CUSTOMER TO MAKE AN INFORMED CHOICE

SHOWROOM CAMPAIGN HIGHLIGHT PRODUCT/BRAND WITH A PRIDE OF PLACE

CALIBRATED WARE HOUSING

EASY TO LOCATE THE STOCK FROM WARE HOUSE AND EASY TO KEEP TRACK OF STOCK.

ABC CATEGORISATION & REORDER POINT

DEFINE STOCK BASED ON ITS SPEED OF MOVEMENT OFF THE SHELF.

BUSINESS YIELD PER SQ FT EFFICIENT USE OF COMMERCIAL PREMISES

FULLY INTEGRATED BILLING & ACCOUNTING

EASY ANALYSIS AND DECISION MAKING

FOOTFALL & CONVERSION BETTER EFFICIENCY

LG RETAIL PLAN IN MUMBAITYPE NETWORK

LFR (LARGE FORMAT RETAIL)

CROMA, E-ZONE, RELIANCE DIGITAL

RRCS (REGIONAL RETAIL CHAIN STORES)

VIJAY SALES, KOHINOOR, SONY-MONY

BRAND SHOP EXCLUSIVE +1000 SQ FT LG SHOPPEE

PTP (PREFERRED TRADE PARTNER)

LG EXCLUSIVE. SALES THR’ DISTRIBUTOR. OVER RIDING ADDL MARGIN.

DIRECT DEALERS CAPABLE OF DOING MONTHLY BUSINESS OF Rs 5-7 LACS.

SMALL RETAILERS CHANNEL MANAGEMENT ONLY THROUGH DISTRIBUTORS

FINANCE WITH BAJAJ FINANCE AND CRDIT CARD OPERATORS.

DEMONSTRATORS ROLLING PLAN TO PROMOTE NEW & PREMIUM CATEGORIES.

PREMIUM PRODUCTS THROUGH LFR/RRC/LG SHOPPEE

MEDIUM AND LOW END PRODUCTS

THROUGH PTP, DIRECT DEALERS & DISTRIBUTORS

ADIDAS RETAIL PLANTYPE NETWORKDIRECT DEALERS ONLY CHAIN STORES LIKE PLANET SPORTS AND

RELIANCE FOOTPRINTSMALL DEALERS THROUGH DISTRIBUTORS. SMALL WOD, SELECTIVE

REACH.BRAND SHOPS ADIDAS SPORTS WEAR EXCLUSIVE

NETWORK PROFILEBRAND SHOPS FULL DISPLAY OF FOOTWEAR, APPAREL & ACCESSORIES.

THIS SEGMENT ACHIEVES 85% OF THE BUSINESS. 45% FOOTWEAR, 45% APPAREL & 10% ACCESSORIES.

SMALL DEALERS MAIN SALES OF FOOTWEAR. LITTLE SALES OF APPARELDIRECT DEALERS MAINLY SELL MID PRICE RANGE PRODUCTS.ADIDAS RETAIL MANAGEMENT (ARM) HAS 108 DAILY PARAMETERS OF MEASUREMENTIT HAS THE MOST ADVANCED VISUAL MERCHANDISING TEAM.TRAINING IS A CONTINUOUS PROCESS.

Scope & opportunities in retail

Furious and fast changes.

Traditional retail will become obsolete in a

decade.

Constant innovation on the shop floor.

Retailer role is changing to that of a consultant

to customer.

Retail will be one of the biggest employer.

There will be constant interface with the net.

Some Inst. offering retail specialization

No Name of Institute City Course Fees Cutoff

1 K. J. Somaiya Institute of Management Studies and Research

Mumbai (All) PGDM (RM) INR 500000CAT: 92, CMAT: 186

2Prin. L. N. Welingkar Institute of Management Development and Research

Bangalore PGDM (Retail) INR 864000 CAT: 86, XAT: 86

3 Birla Institute of Management Technology

Delhi/NCR PGDM (Retail Management)

INR 700000 CAT: 60, CMAT

4 Indian Institute of Social Welfare And Business Management(IISWBM)

Kolkata PGDRM INR 265000

6 Institute of Public Enterprise Hyderabad PGDM (Retail Managemt

INR 720000

CAT: 50, CMAT: 100

7 Jagan Institute of Management Studies (JIMS)

Delhi/NCR PGDM (RM) INR 450000 CAT: 50, MAT

8 SCMS COCHIN School of Business

Kochi PGDM (Retailing & Merchandising)

INR 660000 CAT: 50, CMAT

Additional information

Please visit www.shiksha.com for additional

information.

All top institutes are offering retail

management as a subject in the course

curriculum.

Those who are good in Maths should work on

specialization on logistics as it will play a very

important role.

Future retail landscape

Technological and information revolution will change

the rules of retail continuously.

To reach a target customer will be a scientific and

analytical method.

Everyone’s personality profile will be analyzed by the

social media to understand his / her choices.

The role of small players will diminish and it will be a

game of large organizations.

Malls & internet will make buying an unforgettable

experience.

Survival of the fittest.

THE ONLY CONSTANT IN LIFE IS CHANGE.

THERE ARE SOME WHO BECOME CHANGE

AGENTS.

THERE ARE SOME WHO FOLLOW THE

CHANGES.

IN YOUR LIFE YOU WILL SEE MANY CHANGES.

BE THE CHANGE AGENT.

DREAM BIG. YOUR ABILITY TO PERFORM IS

ONLY LIMITED BY YOUR VISION.

BEST WISHES…………………….

SOME USEFULL THOUGHTS