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Retail Mixes By Jessi Drury
9

Retail mixes

Dec 18, 2014

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JessieDrury

The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers.
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Transcript
  • 1. Retail Mixes
    By Jessi Drury
  • 2. Types of Retail Mixes
    Merchandise
    Variety
    Assortment
    Services
    Store design, visual merchandising
    Location
    Pricing
    Customer Service
  • 3. Types of Merchandise
    Variety-breadth of merchandise
    Assortment-depth of merchandise
  • 4. Services Offered
    What services are important to you?
  • 5. Store Design visual merchandising
  • 6. Location
    Location, Location, Location
  • 7. Pricing
  • 8. Customer Service
  • 9. Thats all folks!