The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to attract its consumers.
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1. Retail Mixes
By Jessi Drury
2. Types of Retail Mixes
Merchandise
Variety
Assortment
Services
Store design, visual merchandising
Location
Pricing
Customer Service
3. Types of Merchandise
Variety-breadth of merchandise
Assortment-depth of merchandise
4. Services Offered
What services are important to you?