Retail Innovation Summit “Mastering the Power of Retail Marketing – Digital Marketing Series” Crowne Plaza Hotel, Jl. Jend. Gatot Subroto Kav 2-3, Jakarta Thursday, August 27th, 2015 AdConnect – Komite Bersama Crowne Plaza Hotel, Jakarta WhatsApp 08568525068 | LINE: widyanto
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Retail Innovation Summit
“Mastering the Power of Retail Marketing – Digital Marketing Series”
Crowne Plaza Hotel, Jl. Jend. Gatot Subroto Kav 2-3, Jakarta
Thursday, August 27th, 2015
AdConnect – Komite Bersama Crowne Plaza Hotel, Jakarta
WhatsApp 08568525068 | LINE: widyanto
Retail Innovation Summit 2015
Overview
The marketing landscape has dramatically changed in the past few years. Marketing
today is all about technology, data and content. Do you master these 3? Do you know how to
link them all together?
More than ever, retailers have the opportunity to understand their target market,
engage with their customers, communicate their brand personality, and share content via
digital channels.
But where do we start?
Thanks to this inspirational and highly practical workshop you will learn how to:
• Understand the aim and objectives of your organisation for using digital marketing tools
• Define your target market and get insights into their needs and behaviors
• Identify tips and tools for effective content marketing
• Create compelling offers to personalise the customer experience
• Engaging your customers through in-store application
• Use mobile marketing to build loyalty with existing customers and attract new customers
• Create effective and integrated retail marketing campaigns
• Measure the effectiveness of your digital marketing activities
Agenda
Key Note Speaker:
- Menko UKM - Rektor UI
Retail Innovation content of the summit, namely:
Deep Research about Retail Industry in Indonesia
o Forum Lead: Yongky Susilo – Nielsen Indonesia
Retail Trends – What’s in 5 years ahead
o Forum Lead: DR. Edi Suharto – IBM Research
WhatsApp 08568525068 | LINE: widyanto
Identify Tips and Tools for Effective Content Marketing
o Forum Lead: Ghani Kunto – Emphatic Marketing
How to Growth Store – Mitra Adi Perkasa
o Forum Lead: Michael David Capper – Marketing Director MAP
Best Practice FMCG Campaign – Unilever
o Forum Lead: Joy Tarigan – Regional Sales Director Unilever
Partnership with Shopping Centre & Retail Industry – APRINDO & APPBI
o Forum Lead: Handaka Santosa, Asosiasi Pengelola Pusat Belanja Indonesia
Roy Mandey, Asosiasi Pengusaha Retail Indonesia
Mobile Marketing Solution – Mobile Advertising Innovation
o Forum Lead: Citra Agus - Indosat
Mobile Marketing Solution - Engagement with in-store mobile application
o Forum Lead: Mark Tey – Sprooki
Place & Time
Venue: The Crowne Plaza Hotel, Jl. Jend. Gatot Subroto Kav. 2-3, Jakarta;