MINI PROJECT @ RETAIL MARKETING By Asrar & Iqba
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MINI PROJECT @
RETAIL MARKETING
By Asrar & Iqbal
M.K.Retail Company is a family managed business and has redesigned and improvised the self service supermarket format to meet the ever-changing demands of the customer. Despite increasing competition among supermarkets, the business has grown exponentially and has spread across convenient locations to make retail shopping truly a “customer’s delight”.
ABOUT
MK Retail targets middle and upper middle class customers
The large and growing young population is a preferred customer segment
MK Retail specifically targets working women and home makers who are the primary decision makers
CUSTOMER SEGMENTATION
PRODUCT
Private Label- Food
Private Label – Non food
PRICE
Value pricing Promotional pricing #psychological discounting #special event pricing Differentiated pricing Bundling
M.K Retail Promotional Video
PLACE/LOCATION
Kaggadasapura
Banasawadi
Brooke Fields
SarjapuraHSR Layout
PROMOTION
PEOPLE
PRESENTATION
thanks
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