Retail Focus March 2015

e: [email protected] t: 01438 318634 - 724065

BBBestablished name.

fresh ideas.

be inspired. be surprised.

BarthelmessUK

CNLmannequins

the Swan male Hand sculpted in Los Angeles

be surprised.

Winner 2014

BVM&DisplayShow

See us at the

21st-23rd April

Stand D1

www.barthelmessuk.com

Design and complete visual merchandising solutionsGlobal Manufacturing and LogisticsChristmas FactoryCnL bespoke designed Mannequins and Forms Decorado off the shelf decor and props

Retail_Focus_DPS_March_2015.indd 2-3 11/03/2015 09:57

e: [email protected] t: 01438 318634 - 724065

established name.

fresh ideas.

be inspired. be surprised.

BarthelmessUK

CNLmannequins

the Swan male Hand sculpted in Los AngelesWinner 2014

VM&DisplayShow

See us at the

21st-23rd April

Stand D1

www.barthelmessuk.com

Design and complete visual merchandising solutionsGlobal Manufacturing and LogisticsChristmas FactoryCnL bespoke designed Mannequins and Forms Decorado off the shelf decor and props

Retail_Focus_DPS_March_2015.indd 2-3 11/03/2015 09:57

www.mtfx.com/vm

a dusting of

Snowsoft Fine...

Regulars7 Leader

8 Diary

11-14 News

17-18 WindowshoppingInspiring window displays from around the globe.

20 TopofthePOPS

23 KarlMcKeeverTV could do more to help fix UK retail, says Karl.

www.retail-focus.co.uk

.25-32 ProjectFocusGlent: Patek Philippe: Starbucks

46 OpinionAdrian Coe, director and sculptor at Universal Display and co-founder of Iconeme, believes now is a key time in the evolution of the mannequin.

52-56 ProductsProducts and services for the retail industry.

66 Q&AMark Anderson, managing director of Virgin Holidays, discusses evolving the in-store customer experience and the importance of having high street presence.

44 58Focuson:Surfaces&finishes

35 VM&DisplayShow

Bankbranchdesign48Summitround-up

FeaturesStarbucks unveils its first Reserve Roastery and Tasting Room in Seattle, a fully

immersive, sensory experience offering customers moments of discovery.

Stayinggrounded31-32

Trade only. No children

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London ExCeL 17–19 May 2015

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EditorLyndsey Dennis

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t. +44 (0)845 680 7405

Production & WebTerry Clark

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There have been plenty of significant events that have been captured in some truly inspirational window displays over the last few weeks, including Valentine’s Day, London Fashion Week, New York Fashion Week, Chinese New Year and the arrival of spring. From Harrods’ fairytale Cinderella windows to Eva Petric’s lace concept for Bergdorf Goodman on Fifth Avenue, these are definitely talking points for passers by. Turn to P17 for our pick of some of the latest window schemes.

Speaking of visual merchandising and displays, the VM & Display Show is fast approaching and in this issue we bring you a preview. The exhibition will be celebrating its 25th year and returns with an expanded show, champagne bar and new feature areas.

Bank branches have seen a revival in design in recent years. Like many retailers, banks are adapting their in-store experiences to make both online and high street work hand-in-hand and entice customers through their doors. It’s about a personal experience; one where barriers are lifted and a more home from home, uplifting environment is offered. Banks are looking to bring back the customer/bank manager relationship model, and are using technologies to deliver more remote services and exciting reasons to visit a branch. As Jen Blakeney, I-AM group director, says: ‘Digital efficiency will never replace the emotional impact of good customer service or sound personal advice. The challenge for banks is to harness the very best of the digital world and blend it with the warmth of human interaction. The most successful brands today identify the right blend of physical and digital for each stage of the customer journey.’

Lyndsey DennisEditor

March ‘15

8

diary

Sign & Digital UKNEC, Birmingham24-26 March 2015

Sign & Digital UK will showcase the latest

innovative products, technologies and

services from across the sign, disply and

print industry. There will be more than 180

leading suppliers exhibiting at the show.

The event will be providing a range of free

workshops and seminars. Update your

skills and learn from expert speakers in the

Business Theatre, Software Workshops from

Corel, Adobe and SignLab, and joing ‘how

to’ sessions in he Signmakers’ Workshop.

There are many networking opportunities

across the event to meet industry experts

and make new business contacts.

Signanddigital

www.signuk.com

PrinteriorsCologne, Germany18-22 May 2015

Printeriors is designed to highlight the

creative possibilities when combining

print and interior design. Printeriors will

be home to some of the industry’s most

creative printers and manufacturers

to allow interior designers, architects,

buyers, hoteliers and creatives the

opportunity to discover how easily print

can be incorporated into interior design.

printeriors

www.printeriors.net

VM & Display ShowBDC, London21-23 April 2015

2015 marks the 25th anniversary of the

VM & Display Show, the longest running

show for the VM and display industry,

The show covers everything with visual

merchandising and display form

mannequins, print, Christmas decorations,

display services, props, design, graphics,

bust forms, turnkey service, POP, lighting,

fabrics and everything in between.

VMDisplayShow

www.vmanddisplay.com

APS Retail Lab EventCheadle Heath, Cheshire26 March 2015

APS Group’s Retail Lab Event gives you the

chance to interact with industry leaders

and some of the latest retail technology.

There will also be a presentation from

the CEO from one of the most reputable,

longstanding British high street retailers.

He will be discussing the future of retail

stores and the influence of technology.

aps_group

www.theapsgroup.com/service/

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11

Selfridges has launched a new

International Customer Services Lounge at

its Oxford Street store. Relocating from the

ground to the forth floor above the main

store entrance and the iconic Queen of

Time clock, the new space is triple the size

of the previous lounge and a central part

of Selfridges’ restoration.

The space houses a series of halls,

lounges, dedicated VIP areas, libraries,

a theatre desk, Mac bar and Faith Room.

A range of services are offered including

currency exchange, cash withdrawals,

tax refunds, coat check, theatre bookings

news

and a central information desk in a new

luxurious environment.

The design was created by Waldo

Works. The space reinstates the

architectural infrastructure by opening

up windows and restoring the historical

mouldings, referencing the opulent style of

the store when it first opened in the 1900s.

It demonstrates the retailer’s commitment

to its international customers, providing a

Selfridges introduces its International Lounge

luxurious and comfortable environment.

Waldo Works looked to the golden age of

travel in the early 1900s when Selfridges

opened, and the fashionable Palm Court

restaurant that previously existed on

the site of the store. This influenced the

reinstatement of the historic Selfridges

detailing and scale of the rooms, including

huge areas of hand-painted glass and

striking marble floors.

to relive 1950s beauty parlour indulgence

and enjoy three theatrical floors of fun,

glamour and pampering. On the ground

floor there’s a bar serving cocktails and

cupcakes. Guests can relax in Benefit’s

lush vintage chairs for a gossip with

the girls and try out the new Roller Lash

mascara. Upstairs on the first floor is the

beauty parlour and curl station. Floor two is

the secret floor; as night falls, the Noir Bar

bar serves cocktails from 7pm.

The transformation of the building has

been quite phenomenal, from the old Bay

of Bengal restaurant with its wonky floors

and crumbling walls. The Persuaders

designed bespoke furniture pieces,

lighting and art installations as well as

finding and renovating vintage furniture.

‘This project has been like a wonderful

creative treat to work on. Bringing the

brand to life in such a creative way is a

pure joy and to see people’s amazed

faces and positive reactions as they walk

in is the best compliment,’ says creative

director, Andy McDonald.

The store is backed up by the

Curl’s Best Friend by Benefit app where

customers can book beauty services,

reserve bar tables, share photos and

browse live newsfeeds. For those outside

of London, Benefit’s Curls Best Friend

tour parlour will be hitting the road and

travelling around from 17 April 2015.

Benefit launched a 1950s pop-up beauty

parlour at 26 Greek Street, Soho last month

to promote its Roller Lash mascara. The

Curl’s Best Friend curl and cocktail bar,

which will run for a month, is spread across

three floors and is dedicated to embracing

the ‘curl’.

Designed by creative design agency

The Persuaders, the venue allows visitors

Benefit relives the 1950s with Soho pop-up

12

news

1212

Superdrug has launched its second Wellbeing concept store

in Watford, following the successful launch of the first store in

Banbury last year.

The newly designed 283 sq m store has been designed to

ensure accessible healthcare on the local high street. It features

two new consultation rooms, information touchscreens and a large

pharmacy team to focus on customer service, advice and support.

The concept store in Banbury represents the most diverse

wellbeing product range of any Superdrug store, and boasts a

private weight loss programme with LighterLife and a Marie Curie

service partnership. Superdrug hopes to see similar success in the

re-fitted Watford store.

Second Superdrug Wellbeing concept store opens

o1creative has designed the dining venues

on the roof of London’s new Sky Garden

at 20 Fenchurch Street. Occupying the

top three floors, the destination venues —

comprising Sky Pod Bar and restaurants

Darwin Brasserie (pictured) and Fenchurch

Seafood Bar & Grill — offer stunning vistas

over some of the city’s architectural icons.

rhubarb tasked o1creative to work

closely with developers Land Securities

and Canary Wharf Group to design, project

manage and deliver inspiring, must-see

culinary destinations.

Visitors enter on level 35 to the main

atrium area with landscaped gardens

and the Sky Pod bar serving cocktails

and canapés. As this area of Sky Garden

is at the same ambient temperature as

outside, give or take one or two degrees,

Ted Baker implements beacon technology

Ted Baker has implemented beacon

technology in its Westfield White City store,

enabling mannequins to communicate

with customers via their smartphones. This

is the first time this type of technology has

been used in any Ted Baker retail space.

To access the technology, customers can

download the free Iconeme app to their

iOS and Android device, which they can

then use while shopping in store.

To use the Iconeme app, a customer

needs to be within a 50m range of the

Bluetooth enabled mannequin, allowing

them to receive a push notification. They

can then access details about the clothes

and accessories displayed, such as price

and links to purchase the items directly

from Ted Baker’s website, or where they

can be found in store. Shoppers can also

see more detailed photos and descriptions

of the products, plus save looks for

later, share with friends and access

additional offers and rewards. The beacon

technology also works 24/7, so customers

can use the app if they see a look they

like in a shop window, even if the store is

closed.

‘This type of technology is truly game

changing, as for the first time it allows

brands to communicate directly with

shoppers while they browse, bridging

the gap between off and online retail,’

explains Jonathan Berlin, co-founder and

CEO of Iconeme.

the Sky Pod bar and surrounding sofa

areas have been designed by o1creative

with the changing seasons in mind, and

with the idea of bringing the outdoors in.

Inspired by the four seasons, in autumn

and winter months guests can enjoy hot

cocktails on sofas adorned with faux furs

and cashmere blankets. Come spring and

summer, discerning drinkers can soak up

the sunshine in a tropical environment

right in the heart of the city.

The Sky Pod bar itself is a glowing

mosaic and glass feature that compliments

the surrounding gardens and architecture.

It transforms from a bright daytime visitor

attraction to a cool, contemporary and

stylish destination in the evening.

At Level 36, The Darwin Brasserie’s

design focuses around a palette of

natural, volcanic island-inspired colours

mixed with organic references and forms.

The concept provides a relaxing casual

experience with natural finishes and a

comfortable atmosphere. Upstairs on

Level 37, The Fenchurch Seafood Bar

and Grill boasts a design inspired by the

surrounding cityscape. Features include

the beautifully illuminated seafood

and cocktail bar, leather banquette

seating, and a unique private

dining room for up to 16 guests

featuring liquid crystal privacy

glazing and discrete service

and access for VIP guests.

The palette is rich and dark

with golden highlights and

cream leather furnishings

making this an extremely

fashionable destination

for the style hunter.

o1creative designs restaurants and bar for London’s new Sky Garden

1313

Italian furniture specialist Luxury Living Group has opened a new

flagship at 20 Brompton Road, Knightsbridge.

The interior design of the 500 sq m store further strengthens

the Ango-Italian relationship. Luxury Living’s design team has

worked with the existing Victorian architecture and given it an

original Italian twist. For example, they’ve used emperador and

botticino marble to create graphic patterns on the floor. Large-

scale cityscapes of Milan and Rome on the ground and basement

levels further reinforce the brand’s Italian roots. The colour palette

of the interior is based on tastefully neutral tones, ranging from

ivory and champagne with touches of gold and satin finishes.

This London opening brings the number of Luxury Living stores

to nine, with a new opening in Miami plus locations in Paris, Milan,

New York and Los Angeles.

As part of a new customer journey programme, Heal’s is

developing a specialist showroom strategy that will commence

in spring 2015 and see the move of its King’s Road store to a

new West London location.

The new site is The Queens Building, Westbourne Grove

and will launch in the summer. Formerly an Art Deco cinema,

Queens has been transformed by Derwent London into a new

retail showroom and apartment building.

In addition to this, Heal’s is investing in a new state-

of-the-art website launching in April 2015. Together with a

relaunched website, Heal’s Tottenham Court Road flagship

store will continue to serve its customers while progressing with

further in-store refurbishments. Recent improvements to the

store include the introduction of its Designer Floor on level two

which is now home to seven international brands, including

Cassina, Ligne Roset, Vitra, Riva and Philippe Starck’s new

collection, TOG, which is exclusive to Heal’s.

Luxury Living Group opens London flagship

news

Heal’s to move premises from King’s Road

The Cavalieri Waldorf Astoria Rome is the

location for the 2015 World Retail Congress,

which takes place from 8-10 September.

The event brings together leaders from

across the retail industry, from the largest

to the newest and fastest growing retailers.

The Congress aims to provide a

premium, exclusive and intimate setting

in which senior retail executives can unite

to be inspired by new innovations, share

ideas and define the future of the industry.

Retailing has never witnessed such

a period of change and transformation

as it embraces the realities of the digital

world we all live in. The 2015 Congress

programme therefore places the theme

of ‘transformation’ at its heart, and with

the help of leading retailers and industry

experts will provide real insight into how

retailers should evolve today, tomorrow

and beyond.

Visit www.worldretailcongress.com to

find out more.

World Retail Congress location announced

14

news

Furniture brand Lema is set to open its first

company-owned flagship store this spring,

located at 183 Kings Road, London.

The Kings Road flagship store is

designed by Piero Lissoni and has been

conceived to stage the two main identities

of the group, Lema Casa and Lema

Contract. Spread over two floors and

occupying an area of 400 sq m, the store

embodies the elegant style and relaxing

Mediterranean atmosphere that define this

brand’s character.

The ground floor, with large street-

level windows overlooking the Kings Road,

houses Lema Casa collections, showcasing

the company’s philosophy, based on

slow-living. The showroom display flows

organically to the lower floor, where Lema

Contract is located — a bespoke atelier for

architects and interior designers, where

a dedicated team is on hand to develop

custom-made solutions for large-scale

projects. A made-to-measure service, also

encompassing the Lema Casa collections,

is available to suit every need.

The London flagship store marks a

significant international investment that

follows other recent openings in New York,

Miami, Los Angeles, Beijing, Taiwan and

Melbourne.

‘London is a crucial location on the

international market right now, with its

concentration of key players — the contract

market; the most influential architectural

Tensator Group has appointed a new

CEO to place a greater emphasis on its

technology-based solutions for retail,

transport, finance, healthcare and the

public sector.

Ben Gale is the former vice

president of payments, loyalty and

insights provider The Logic Group.

The repositioning of the group, which

is owned by The Riverside Company,

comes as solutions such as the Tensator

Virtual Assistant and suite of Virtual

Queuing options continue to enjoy

international sales success, contributing

towards a predicted 20 per cent sales

growth in 2015.

‘It’s fair to say that Tensator has

had a longstanding reputation as

‘the barrier people’, but times have

changed. Whilst the Tensabarrier will

always be part of our core offering, we

know that our clients want technology-

led solutions that offer greater insights

and benefits for their own customers,’

says Gale.

Lema set to open on London’s Kings Road

Designed as a prototype in 2012, Shoppers

Drug Mart’s new Beauty Boutique concept

in Canada is now complete. Tuxedo re-

thought the notion of consumer experience

in the pharmacy’s beauty department

and revisited the existing model within

a controlled environment, focusing on

architectural design.

Inspired by the Las Vegas effect of

buying stimulation and online ease and

freedom, Tuxedo wanted to elevate the

store concept with impressive inspirational

architecture and design glorifying the

assortment and displays. One of the

biggest successes lies in the immersive

and intimate spaces that the boxes create

for each brand. Through this design,

brands are able to fully express their story,

which resonate further with the consumer

and increase sales.

Shoppers Drug Mart completes beauty offering

practices working around the world;

property developers involved in major

projects. Our presence here represents a

strategic investment for the Group, one that

aims at increasing Lema’s partnerships on

the international market and establishing

the brand firmly on the international high-

end furniture scene,’ says Lema president,

Angelo Meroni.

Tensator appoints new CEO

An architectural lighting signature

was created for shoppers through unique

shapes that guide the consumer across

each portion and facilitate the shopping

experience. The dermo-cosmetic section

seduces the consumers with its own

identity and numerous brands from

France. At its heart, a diagnostic counter

sits under an impressive light fitting.

Technology and comfort merge together

to increase testing pleasure and discovery

of products adapted to their needs.

In addition, Tuxedo saw the

opportunity within technology and digital

to bring Shoppers Drug Mart’s voice and

brand forward. By creating uniformity

through visuals and communicational

coherence with multiple screens, the

consumer perceives that they are living

the beauty boutique experience and that

brands are just one aspect of it.

harlequin-design.com

twitter.com/HarlequinLondonfacebook.com/harlequindesignlondon

+44(0)20 7253 6238

Harlequin Design (London) Ltd.4th Floor 26/27 Great Sutton Street,London EC1V 0DS

Retail concepts.Window designs.Instore environments.Prototyping.Prop sourcing.Global production.Logistics.Distribution.Installation.

JOHN LEWIS CHARLES TYRWHITT

HACKETTM&S

BANANA REPUBLIC

JAEGERANYA HINDMARCH

ANYA HINDMARCH

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retail focus_harlequin_A4_Feb.pdf 10/2/15 15:29:05

Window

17

Window shopping

shoppingInspiring window displays from around the globe

PradaThe Corners window

design concept by

Martino Gamper in

collaboration with

Prada pays homage

to the humble corner.

The design draws

its inspiration from

perspective, flagments

and contrasts between

natural materials. These

elements are enhanced

by the simplicity of

a corner, which is a

common thread for all

the displays. Corners is

a space within a space,

making each display a

unique story designed

to evolve with the

seasons.

HarrodsGlobal Display installed new window displays for Harrods inspired by the form of its

Etch mannequins, for London Fashion Week. Combined with distinctive flower forms to

represent the uplifting and renewal of a spring display, the Etch form is an integrated

element, where traditional mannequins with their solidity and mass would detract from

the distinctive and delicate atmosphere that has been achieved. The unique mesh

texture of Etch interplays with the subtle pastel lighting, producing layers of intricate

shadows that add an extra dimension to the installation.

Cinderella has arrived at Harrods in celebration of the new Disney film, thanks

to remodelled mannequins by Global Display. Six scenes from the film have been

recreated in the Brompton Road windows, bringing to life Cinderella’s magical journey

of courage and kindness.

SaksSaks on Fifth Avenue, New York painted

the town red in celebration of Chinese

New Year. The colour red in Chinese

culture signifies good fortune.

18

Window shopping

Miss SelfridgeLucky Fox transformed Miss Selfridge’s Oxford Street windows

into a monochrome gallery to display the fashion retailer’s

transitional spring collection. The windows feature a mixture of

wood, metal and acrylic suspended picture frames, all finished

in black or white high gloss. Handmade black neon words, LED

light strips and hanging acrylic words are also used to bring

light and variation to the design.

ColetteCoach collaborated with artist Gary Baseman and several

artisans to create the Coach spring/summer RTW 2015

window at Colette in Paris. The window concept transforms

Baseman’s drawings into 3D works of art. His concept

visualised an artfully embroidered Shrine of Le Fauvre/ Buster

sculpted in chrome standing against an embroidered large-

scale banner of another of Baseman’s characters for Coach

against a pink velvet curtain. Blindfolded mannequins in

Coach’s Spring 15 RTW and bags stand around the shrine

further emphasising the narrative in place.

BentallsBentalls’ romantic theme for Valentine’s Day included a

floral backdrop and feature shelf unit that were produced

in-house. The scheme was carried through the store with

hanging hearts in the floral print and shades of pink.

See more window installations on the blog:

www.retail-focus.co.uk/blog

Ted BakerElemental Design created Ted Baker’s ‘chemistry of romance’

windows for Valentine’s Day. With the playful campaign

tagline ‘A Bit of What You Fancy’, the retro-themed windows

featured lenticular prints of a couple gazing lovingly at each

other. As viewers walked past, the lovers’ cheeks turned from

pale into a full blush. A neon pink glow behind the backdrop

added drama, and new season accessories were showcased

on brightly coloured hexagonal plinths between the bottles of

Passion Potion and Blush Brew.

Bergdorf GoodmanBergdorf Goodman’s Fifth Avenue windows for New York Fashion Week featured an

installation by Vienna-based artist Eva Petric. The work consists of large pieces of lace that

create intricate yet lush environments. The title of the work is personal UNIVERSEs, and serves

as a backdrop for fashion with a romantic/boho/70s slant.

POP

POPStopCompany: Creative Instore Solutions

Client: PepsiCo Australia & New Zealand (ANZ)

Display Title: Doritos Mexican Fiesta

Sector: Grocery

Location: Independent retailers

The brief: The aim was to create an occasion in store,

based on shopper insights around the

impulse nature of snacks linking to social

sharing occasions. This, when coupled

with the popularity of Mexican cuisine,

lead to the development of the Mexican

Fiesta concept. The key was to engage the

shopper and create a true meal solution

with all adjacency products within arm’s

reach to increase the retailer’s basket size.

The result:An iconic point of purchase cart that evokes

the culture of Mexico while showcasing the

Doritos brand. The off location placement

of the Doritos product in the fresh food aisle

is designed to create an occasion around

a big night, e.g. Nacho Night for shoppers.

It allows the rack to generate impulse sales

with associated fresh food products such

as avocados and tomatoes, leveraging the

Mexican fiesta theme whilst showcasing

Doritos as the hero product. The Doritos

Cart concept won Gold at the POPAI ANZ

Marketing at Retail Awards 2014 in the Short

Run Category.

www.creativeinstore.co.uk

20

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Q & A

23

TV could do more to help fix UK retail

The Fixer TV show, where I help Alex Polizzi to fix struggling family

businesses, has once again come to a close for the year. I have

given advice on many TV programmes over the years, but in

each series of The Fixer I enjoy the close involvement with real

businesses, where the emphasis is as much about real life business

assistance and tangible results as it is about viewing figures.

In spite of their obvious benefits to business, reality TV shows

have always been in the firing line for criticism, as at their core

they cover peoples’ lives and challenges and inevitably capture

individuals’ successes as well as failings. I think from a business

angle though, these shows have a lot to offer the companies taking

part and the viewing public — even if for the latter, they are just

taking bite size pieces of best practice.

In The Fixer, like many other business improvement shows, we

have only been helping businesses that are struggling; imagine

though if we were to help to find, nurture and further build an

already successful business. How great would it be if we could use

a TV show to create a future high street national treasure?

The popular zeitgeist at the moment seems to be about

pitching one business, craftsman, artist etc. against the other. Think

The Pitch in the US or The Great Interior Design Challenge and

Portrait Artist Of The Year in the UK, where participants take a brief

and apply their craft/strategy. We could take a proven format like

this and pitch three small but successful retail start-up businesses

against one another.

Dragons’ Den this would not be, but a process where

businesses would initially pitch their growth idea, concept and

action plan to win one of three places on the show. Once in the

show, they would trade for a set period with staged challenges with

the help of a panel of expert advisors — marketing, financial and

management experts. The winner by public or panel vote could win

a year’s support of Government grant money or the like, to provide

ongoing expert guidance and establish successful habits for the

business to ensure that it goes on to be the success it should be. All

three retailers would benefit hugely from the ongoing publicity and

probably build brand evangelists and revenue along the way.

In many walks of business life, there are surges of small

Karl

businesses being established, with no shortage of fledgling

entrepreneurs that want to throw themselves and their exciting

business concepts into the market. A Government package of

support for expert consultancy, channelled into some of these

winning ideas and businesses, will minimise the percentage of

failure. Perhaps this funding could even come from some of the

now publicly owned banks? By setting these businesses up not

to fail, taking their business plans and ideas and putting them to

scrutiny, I believe that retail success would be the outcome.

A programme like this would be beneficial in so many ways.

For example, David Cameron wants Britain to be the centre of

excellence for dementia care, as he knows it’s going to make

more money for the country in the long run. Creating what could

be another stellar retail brand for the UK could also create jobs,

tax revenue and perhaps even export opportunities and increased

manufacturing. We could create other great brands like White Stuff,

Joules or The White Company and unlock many more benefits

across the country for shoppers, store staff and their many suppliers

alike.

We need to celebrate and support great ideas and innovation

more, and a show like this would demonstrate how the seed of a

great idea could be nurtured to help regenerate the high street.

The UK may be coming out of the recession with bigger and

stronger brands, but are they that innovative and creative? Beyond

the use of digital technology and improvements in customer service

initiatives and cohesion in the context of ominichannel, we have

yet to see flourishing innovation in new retail experiences that were

abundant before the downturn.

Whilst a programme of this type would have TV appeal with

jeopardy, human emotion and the all crucial journey, it would also

have a tangible return — perhaps one new successful high street

retailer for each season that the show runs. The Government’s

Growth Accelerator programme has worked wonders for UK high

growth businesses, and I think that what I’m suggesting could be as

valuable, as whilst it will work on a smaller scale the learnings for

other businesses will have enormous reach through the channel of

popular TV. This would not be an ill-conceived investment like say

(in my opinion) the Portas Pilot towns, this would be an outcome-

driven innovation and investment vehicle for the good of retailers,

their supply chains and the UK high street.

If you’d like to see what happened behind the scenes of this

season’s The Fixer, visit: http://bit.ly/1JLch4H

Karl’s column

McKeever

Karl McKeever is creative director of visual merchandising

and brand delivery consultancy Visual Thinking.

Email Karl at [email protected]

Don’t be left behind and stay ahead

of your competition. For 25 years the

VM and Display Show has helped

retailers create the most inspiring and

creative displays the UK has ever seen.

21st to 23rd April 2015 at the

Business Design Centre London

Register at: www.vmanddisplay.com

Call: 01945 420 068

Email: [email protected]

Whether you are a retailer, designer, in the leisure and entertainment industry or in fact use visual merchandising to

promote your products or services in any way, this show is a must visit for everyone involved. More mannequin, print,

prop, display and Christmas suppliers than any other UK show, alongside many POP, designers and creative companies.

Make a big impressionon the high streetRegister today for free entry

25

project focus

Design: CuldeSacOpening date: December 2014Store size: 60 sq m

GLENT SHOESCalle de Jorge Juan, Madrid

create all the different zones without closing too much of the space.

Therefore, we could achieve the needed intimacy through a nice

open space,’ explains Pepe Garcia, partner and creative director

at CuldeSac.

The team has managed to convey the brand’s personality

through the use of materials such as wood, leather and metal,

combined with an efficient distribution that guides the customer

through the different areas and moments of the purchase. At the

same time, the space appears to be almost monochrome so that

the shoes on display are highlighted in contrast.

The buying experience developed by CuldeSac allows for

different routes through the store, adapting to every person’s needs

and time. During a first visit, the exact measurements of each foot

Design studio CuldeSac has completed the concept and

development of Glent Shoe’s Madrid store, inviting customers to

enjoy a unique buying experience that combines technology

and craftsmanship. CuldeSac produced a warm, elegant and

masculine space that faithfully reflects the values of quality,

craftsmanship and innovation.

CuldeSac has optimised and enhanced the profitability of a

small 60 sq m space by transforming it into the ideal setting for

stylishness and custom making, which constitutes the essence of

Glent Shoes — from 3D measuring of the feet to the choice of every

detail and finish of the design.

The brief involved combining a masculine feeling in a warm

atmosphere. ‘This shop was not big and the challenge was to

26

project focus

are obtained using the store’s 3D digitiser. Once Glent’s experts

have identified the most appropriate foot size and shape, the

customer designs their own shoe by selecting the type of leather,

sole, colour of the stitching and laces, and even whether to have

their initials engraved or a name or message on the inside. Four

weeks later, customers can collect from the store or have their

pair of custom-made shoes delivered to their home. For future

purchases, the initial scanning is not necessary as every customer’s

foot measurements and shape are recorded on a database.

‘We played with the concept of contrast, the natural and more

architectural elements, and the idea of warmth together with harder

materials. Through the combination of materials we wanted to

create the necessary rhythm to keep customers’ attention along the

way,’ says Garcia.

There were a few challenges with the store design, as Garcia

explains: ‘For instance, the display system. We wanted to create

something really functional but at the same time very aesthetic. The

outer sunshades too, made from outdoor textile used in that kind of

furniture. This shop has been thought about in every single detail.’

The first Glent Shoes store has been furnished by prestigious

decorators such as Cassina, Joquer, Hay and Martínez-Medina,

with luminaires from Flos, which provide functional perimeter

lighting. This is the first of several stores scheduled for the retailer,

with plans to open sites in other cities such as London and Paris.

Introducing Perspex® NaturalsBringing Beauty to the Surface

- Inspired by the simple beauty of nature- Textured surface with the aesthetic appeal of stone- 6 standard colours- Hard wearing & ideal for the retail environment

For more information visit www.perspex.co.uk

Perspex® is a registered trademark of Lucite International, a member of the Mitsubishi Rayon Group.

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Perspex Naturals Advert draft.pdf 10/17/2014 3:51:25 PM

28

PATEK PHILIPPE

project focus

The Patek Philippe London Salon opened its doors at No. 16 Bond

Street after an extensive refurbishment and renovation programme

that lasted nine months. The store has been expanded from 85

sq m to 420 sq m, making it the largest watch presence on Bond

Street.

The location was first opened under the Patek Philippe name

in 1984 before being acquired by Patek Philippe and renovated

in 1997. It was last renovated in 2006. Patek Philippe acquired the

former Watches of Switzerland space next door in 2014, allowing for

the expansion.

According to Thierry Stern, president of Patek Philippe, ‘The

London Bond Street Salon was acquired in 1997 at the time of my

father’s presidency; it’s part of the historic and prestigious Patek

Philippe addresses alongside the Rue du Rhône in Geneva and

Place Vendôme in Paris. We have always wanted to expand and

improve our presence on this iconic street and are happy that

patience has finally paid off with this unique opportunity.’

There are only three Patek Philippe Salons. Geneva is the

original, then there are Paris and London.

‘When we were asked to design the new Salon in London, it

was quite a challenge as this had been something the client had

been wanting, and waiting for, for years,’ explain Reda Amalou and

Stéphanie Ledoux, directors of AW2, the design practice responsible

for the redesign. ‘So, apart from the practical aspects in terms of

number of pieces to be shown, such as sales desks, we were asked

Design: AW2 Opening date: December 2014Store size: 420 sq m

Bond Street, London

29

PATEK PHILIPPE

project focus

to create something unique that was both making references to

the history of the brand — 175 years — and was clearly making a

contemporary statement. In a way, we were asked to express in

our architecture the process of using history and knowledge to

look towards the future and innovation. The fact that the Salon

opened on the 175th anniversary of the brand added that little extra

pressure too!’

With a total of 21 display cases, the Salon carries the largest

range of Patek Philippe watches in the UK, including all models

from the current collection. This also includes Grand Complications

and Haute Joaillerie models. The store is now split over ground and

lower floors, with an appearance inspired by Art Deco. A mixture of

materials have been used, ranging from leather and alabaster to

sycamore and brass. Each element of the new design reinvents the

codes of the original style into today’s world. In this way, AW2 has

aimed to express the original values of the brand in the new salon,

from heritage to innovation.

‘All materials were carefully chosen to form a subtle range of

natural colours, from light beige to dark bronze. They are used to

create a warm, delicate feel with a subdued sense of luxury, and

to set off the furniture and all the decorative elements specially

developed for Patek Philippe,’ explain Amalou and Ledoux. ‘The

cream and coffee coloured stones used for the floor are echoed

with the alabaster and bronze chandeliers on the ceilings, or the

lamps on the sales tables.’ Speaking of chandeliers, an impressive

2.6 sq m one creates a main feature in the store.

The Celestial Room is suitable for clients who want more

discreet surroundings. The ground floor features a state-of-

the-art cutomer service centre, manned by two full-time trained

watchmakers. ‘As you may imagine, to have the opportunity to go

through a complete refurbishment while quadrupling the size of

the premises is rare. This was a unique opportunity for us to create

something new and different. So, if some of the colour codes are

similar, everything designed and developed for the New Bond

Street Salon is both new and unique. From the specially designed

furniture, the choice of fabrics to the leather clad walls… This is a

very special place that stands out,’ say the design duo.

Call: 0845 680 7405 to advertise

30

Dragon Display Systems Designed andManufactured

in the UK

Tel 01952 290055 • Fax: 01952 290056 • [email protected] Systems Ltd

Manufacturersof flexible walland centre-shop hangingand shelvingsystems,particularly forclothing-related trades:fashion, lingerie,outdoor,sportswear &urban.

Advert 86mm wide x 127mm deep

www.dragondisplay.co.uk

31

project focus

Design: InhouseOpening date: December 2014Store size: 1,393 sq m

Starbucks Coffee Company has unveiled its first Reserve Roastery

and Tasting Room in the Capitol Hill neighbourhood of Seattle

in the US, nine blocks away from its original store in Pike Place

Market. The space is a fully immersive, sensory experience offering

customers moments of discovery.

This interactive environment is dedicated to roasting, coffee

education and increasing availability of the company’s small-

lot Reserve coffees; literally every Reserve coffee bean sold to

customers will be roasted in this facility. The consolidation of

small batch roasting will allow the company to expand its Reserve

coffee line to 1,500 locations globally, as well as open at least

100 stores designed to highlight these rare coffees, exclusively

starting in Chicago, Los Angeles, New York, San Francisco and

Washington D.C. An additional Roastery is planned for Asia in 2016.

‘This is the moment of the next generation of Starbucks,’ explains

Howard Schultz, chairman, president and chief executive office of

Starbucks. ‘When we thought about building something that had

not been created before, what we said to ouselves is let’s not play it

safe, let’s really stretch ourselves beyond what people can imagine.

Let’s create the Willy Wonka of coffee!’

Created to bring customers closer to coffee than ever

before, each aspect of the Roastery was chosen with intention,

handcrafted to reflect the journey of the coffee — from the moment

the farmer picks the cherry to when it’s poured into the cup. The

open space allows customers to explore their environment;

STARBUCKSPike Street, Seattle

32

project focus

moments of discovery that encourage curiosity.

The Roastery offers uninterrupted views into the process of

coffee roasting and brewing with the opportunity to learn directly

from master roasters. Green coffee beans speed through clear

tubes in the ceiling to one of two roasters in the centre of the

building. Roasted beans are delivered to a cafe bar where a coffee

master will handcraft the perfect beverage on a guest’s brew

method of choice.

The Roastery is housed in a building from the 1920s, which was

originally a Packard car dealership and part of the historic Auto

Row in Seattle. To honour the building’s history, the entire exterior

was retained and the original interior pine ceiling and Terrazzo

and concrete flooring were preserved. The building is constructed

from reclaimed materials.

As guests enter through the foyer they’re greeted by a whole

bean coffee scooping table evoking the historical mercantile

beginnings of the Starbucks Pike Place store. Decorative ceiling

elements evoke dipped stirring sticks, and the Symphony copper

coffee tubes are reminiscent of latte art. The copper cask shell at

the centre of the Roastery contains all of the roasted Starbucks

Reserve coffee silos. It’s designed to transform at night when lights

from within will reveal a map of the world and its coffee growing

regions on the surface. The silos over the main bar are in four

different shapes, conveying the rarity and preciousness of the

Starbucks Reserve coffee within. A Solari board with mechanical

flaps displays what’s currently roasting and by whom in addition to

buyer’s notes and stories about the origin of the bean.

The store also features a Coffee Passion Projection Wall made

of smart glass that’s visible from the inside and outside of the

Roastery, with images of coffee at origin at Starbucks’ Hacienda

Alsacia farm in Costa Rica.

Liz Muller, vice president of creative and global design at

Starbucks, cast a keen eye over the attention to detail within the

new store. From the stitching on the leather handrail covers and

hand-stained wood finishes throughout the 1,393 sq m building

to the precise location of the two industrial roasting machines

capable of handling more than half a ton of coffee per hour,

every component of this new retail space has the discerning touch

of Muller. ‘We’ve always wanted to create a working roastery

connected to a cafe, where you take that and say let us really show

you how coffee gets made. It had to be like an experience, like a

stage, like a show.’

Muller’s childhood laid the foundations for her particular

attention to detail. Growing up in Amsterdam, she discovered

the value of craftsmaship from her parents. Her father was a fine

cabinet maker and architect; her mother ran her own design and

sewing school. ‘Perfection,’ says Muller. ‘I understood perfection

from an early age and I’m still driven by it.’

THE ORIGINAL

CELEBRATING 40 YEARS IN BUSINESS

56 PAGE CATALOGUE ON REQUEST

The new Urban Vintage catalogue from Andy Thornton is out now.

56 pages of industrial-style retail display and visual merchandising

products, contract furniture, decorative lighting and tin tiles.

Send for your copy.

Call: 01422 376000 Email: [email protected]

Online: andythornton.com

URBAN VINTAGE RETAIL DISPLAY

AT-RetailFocus-2015.indd 1 09/03/2015 13:24

Little dog

[email protected] 020 8752 2520 panachedisplay.co.uk

Meet little dog on stand E3 at the RVM show

Business Design Centre 21st-23rd April 2015

Panache_Little Dog A4 Retail focus.V1 11/03/2015 19:59

35

Taking place from 21-23 April 2015 at the Business Design Centre in

Islington, the 25th VM & Display Show covers everything within visual

merchandising and display, including mannequins, print, Christmas

decorations, display services, props, design, graphics, bust forms,

turnkey services, POP, lighting, fabrics and everything in between.

This year boasts a record number of companies represented,

offering the very latest in products and ideas. The show has

expanded into the upper gallery of the Business Design Centre,

where you will find all the feature areas. Features for this year

include the Underground Network, a platform for lesser known

talent. This exciting new area was introduced at last year’s show,

and will provide vibrant, off the wall, current talent to explore.

An exciting new area for this year is the Designer Network,

which is conveniently situated by the restaurant, where visitors will

have the opportunity to meet a variety of designers.

Not only does the show offer a great source of visual

merchandising and display specialists, and the hard-to-find

underground talent, the event also has the future of the industry

show preview

with the Graduate Challenge sponsored by Harrods. Visitors will be

able to see this year’s finalists competing against each other and

perhaps be able to grab themselves a graduate before someone

else does.

As this is the exhibition’s 25th birthday, there will be a free

champagne bar everyday. The show is free to enter — visit

www.vmanddisplay.com to register for your pass.

VM + DISPLAY SHOW:

25 YEARS

Celebrating its 25th anniversary, the VM & Display Show returns to the BDC in Islington this April, bringing a wealth of products to enrich the in-store experience.

36

Don’t miss...

show preview

Graphica Display – Stand B9Graphica Display is a design-led, large format display printing

and signage company producing anything from window decals

and retail display through to hoardings, promotional printing

and point of sale.

www.graphicadisplay.co.uk

Universal Display – Stand F5The headliner on Universal Display’s stand will be the new Concept

2 range of female mannequins. Concept 2 is a continuation of

the successful Concept range, adding more dynamic poses to

the original collection. Feminine, stylish and flowing, the Concept

2 range functions beautifully in any attire, and the mannequin

comes with a range of heads. The company will also be showing a

selection of mannequins from mens ranges. Abstract mannequins

will be shown with different head options such as the D1SC heads;

small discs form together to create a stylish and eye-catching

abstract head. Iconeme’s patent-pending beacon technology will

also be showcased, to create a fully interactive experience.

www.universaldisplay.co.uk

Global Display – Stand D3Global Display will be exhibiting its latest range of contemporary

mannequins, visual merchandising, wigs and make-up for retail

display. The company’s display figures combine fabric, rubber and

copper finishes and will feature innovative wigs for dramatic visual

impact. Its latest development of Eco Mannequin will showcase

the latest in eco-friendly design, whilst the dramatic ETCH figure

presents a contemporary interpretation of the mannequin form.

www.global-display.co

Solus Lighting – Stand F4 Solus Lighting offers illuminated trees suitable for indoor and

outdoor displays. Incorporating the latest LED technology, these

trees look impressive in many environments and are ideal for

commercial design projects and visual merchandising. Available

in various sizes, these trees are offered with either autumn, white,

variegated green or dark green foliage and will create an

eye-catching display or backdrop to enhance many locations.

www.soluslighting.co.uk

global-display.co

RETAIL DESIGNSHOPFIT INTERIORS

MANNEQUINSSTORE DEVELOPMENT

RETAIL DISPLAYVISUAL MERCHANDISING

38

Don’t miss...

Andy Thornton – Stand E9 This is the third consecutive year Andy Thornton will be exhibiting

at the show, launching a wide selection of retail display

products. The company, which celebrates 40 years in business in

2015, launched its first Urban Vintage range on its debut stand.

This range of visual merchandising display products includes

industrial-style shelving units, carts, trolleys, tables, cabinets,

drawers and garment rails. Andy Thornton also manufactures

bespoke fittings to order, as well as supplying industrial-style

lighting, original shopfittings and decorative metal wall and

ceiling tiles. Shown here is the Craftsman’s Console Table.

www.andythornton.com

The Retail Factory – Stand B1With more than 20 years experience in the industry, The Retail

Factory will be showcasing a range of retail supplies for shop

interiors, from hangers, mannequins and busts through to display

systems, POS and printed bags. The company can also create

bespoke solutions built to any shape, size and colour.

www.theretailfactory.co.uk

Think Ambient – Stand G9To celebrate the show’s 25th anniversary, Think Ambient is offering

visitors the chance to win 25 gift vouchers for £25. The company

will be asking visitors to write their contact details on a Cling (one

of its easy to use, printable materials) and stick it to the back

wall of the stand. Think Ambient will be showcasing its range of

printable materials that are widely used for innovative visuals and

point of sale. All of the products are easy to apply and remove,

repositionable and damage free.

www.thinkambient.co.uk

When and whereBusiness Design Centre,

Islington, London

Tuesday 21 April 10am - 17.00

Wednesday 22 April 10am - 17.00

Thursday 23 April 10am – 16.00

VMDisplayShow www.vmanddisplay.com

Applelec – Stand D9Applelec will be demonstrating its LED Light Sheet. Manufactured

in the UK to any bespoke shape or size, flat light panel LED Light

Sheet can be integrated in retail, display and exhibition systems,

interior and architectural design or used to illuminate decorative

surfaces and materials. The product has previously been

selected to bring light to Mulberry, Jimmy Choo and GAP.

www.applelec.co.uk

show preview

ILLUMINATING THE POSSIBILITIES

www.ledlightsheet.co.ukLED Light Sheet is manufactured in the UK by ApplelecVisit us at stand D9

Galeria Melissa, London. Photography by Melvyn Vincent

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VM & Display Advert PRINT READY.pdf 25/02/2015 15:29:57

Visual Merchandiser offer a boutique style service where every one of our clients is treated with the utmost attention and respect. Our professional skillful team have a wealth of experience, giving us the ability to understand your bespoke requirements first time, without hesitation. We offer many services, all of which can support your visual goals and aspirations. We know what it means to stand back and smile!

A boutique style service

VISUAL MERCHANDISER UK PARTNER OF EURODISPLAY

0844 800 9305 | [email protected] | visualmerchandiser.co.uk

42

products

VM + DISPLAY SHOW

Harlequin Design - Stand B2aFounded in 2004, Harlequin Design has more than 10 years of experience in a range

of retail and commercial services, from design to manufacture and installation,

collaborating with brands to achieve exciting, fresh and unique results. With the

mission to provide a 360 degree service in display design, its team of creatives

provide clients with industry leading displays whatever the deadline, budget or

physical scale. With its collection of internal resources in multi-scale printing,

customisation and global manufacturing, Harlequin Design is able to create, produce

and project manage the process with seamless ability and at competitive rates.

T. +44 (0)20 7253 6238 E. [email protected]

www.harlequin-design.com Twitter: HarlequinLondon

Rare Basic - Stand D4With vision and passion, Rare Basic is renowned for

innovative, creative and clever designs. The company’s

product offering includes mannequins, digital LED retail

lighting, the magnIQ magnetic patent wall system and many

in-house designs. Rare Basic is also the UK distributor for IDW.

The company offers two-three week lead time, 300+ poses

and recyclable credentials. IDW supplies retailers such as

Chanel, Louis Vuitton and many high street names. The best

way to see what Rare Basic does is to visit its showroom in

North London.

T. +44 (0)20 8348 9888 E. [email protected]

www.rarebasic.com Twitter: RareBasic

WBC - Stand E10WBC is the UK and Ireland’s largest online trade supplier of gift

packaging, bags for life and retail display. WBC manufactures

bespoke and off-the-shelf solutions including POS, vintage props

and fixtures. The company works alongside store designers, VMs

and business owners to produce product lines that offer a one-

stop-shop for UK retailers. With an exclusive showcase of its new

BRIX modular display system at the

show, WBC has developed a range

that marries contemporary style with

total flexibility — perfect for pop ups,

exhibition design and high street

retailers.

T. +44 (0)800 085 8595

E. [email protected]

www.wbc.co.uk

Twitter: wbc

arken POP - Stand G8arken POP specialises in the UK manufacture of customised

graphic display products, including LED lightboxes, poster

frames and free-standing signage, supplying retailers

and third party shopfitting companies. At this year’s show

the company will showcase its Purelite LED lightbox,

demonstrating how the sleek product creates a stunning

display, illuminating any poster image to great effect. arken

POP also produces award-winning bespoke POP displays,

supplying a wide range of brands in a variety of sectors.

T. +44 (0)1638 565 656 E: [email protected]

www.arken-pop.com

Applelec – Stand D9Manufactured in the UK to any bespoke shape or size,

Applelec’s flat light panel LED Light Sheet can be integrated in

retail, display and exhibition systems, interior and architectural

design or used to illuminate decorative surfaces and materials.

Retailers such as Mulberry, Jimmy Choo and GAP have utilised

the benefits of the LED Light Sheet.

T. +44 (0)1274 774 477

E: [email protected]

www.applelec.co.uk

Twitter: Applelec

43

Andy Thornton - Stand E9

The Adjustable Shoe Stand shown here is one of many items

available in Andy Thornton’s Urban Vintage collection. The

company will be launching many new products at the show,

which is its third consecutive show. The Urban Vintage range

of visual merchandising display products includes industrial-

style shelving units, carts, trolleys, tables, cabinets, drawers

and garment rails. Andy Thornton also manufactures bespoke

fittings to order, as well as supplying industrial-style lighting,

original shopfittings and decorative metal wall and ceiling tiles.

T. +44 (0)1422 376 000 E: [email protected]

www.andythornton.com Twitter: andythorntonltd

Universal Display - Stand F5 Visitors to the show will be able to view Universal Display’s Concept 2 collection of female

mannequins. Concept 2 is a continuation of the successful Concept line, adding more dynamic

poses to the original range. Feminine, stylish and flowing, the Concept 2 mannequins function

beautifully in any attire and come with a range of heads. Universal will also be showing a

selection of male mannequins. Abstract mannequins will also be shown with different head

options such as the D1SC heads; small discs form together to create a stylish and eye-catching

abstract head. Iconeme’s patent pending technology will also be showcased on the stand to

create a fully interactive experience,

T. +44 (0)20 8206 5010 E: [email protected]

www.universaldisplay.co.uk Twitter: UDisplay

products

vm + DISPLAY SHOW

Global Display – Stand D3Whether you’re working on a spectacular retail interior or a

large scale rollout across multiple locations, Global Display

can help. The company will be demonstrating several services

at the show, including its latest range of contemporary

mannequins, visual merchandising, wigs and make for retail

display. The company will also showcase its Eco Mannequin

and the dramatic ETCH figure (pictured below).

T. +44 (0)1582 676 360 E. [email protected]

www.global-display.co Twitter: @Global_Display

44

Summit round-up

Highlights from the Retail Shopfitting and Display Summit.

Change is important, some might say

essential, especially today. As consumers

get greater control over purchasing, retail

brands must innovate both form and

function to remain relevant, exciting and

stand out from the crowd.

The thing is, driving innovation isn’t

easy. Internal opposition to change is

such that creativity and experimentation

are often squashed long before they have

the chance to take root and flower into

full blown ideas. Typically it’s the result of

natural forces that arise as a company

grows — people, politics and process

and the negative influence they exert on

innovation.

Something we had direct experience of

during a recent project. We were brought

in to help a major high street chain to

innovate the way they present product to

customers. The concept we proposed was

simple, effective and quickly embraced at

the highest level. Then it was handed over

to the organisation to prototype and what

could have taken six months became a very

stressful, time-consuming and politically

challenging 18-month journey.

Why does this happen?Getting something innovative through

the door isn’t easy because it demands

a change in the way things are done.

People, by their very nature are change

averse, but throw innovation into the mix

of a busy department and defences go up

very quickly. Political manoeuvrings begin

and a once good idea is either rejected or

SUMMIT

moulded to fit what is already being

done. The result is always the same —

innovation death.

Like people, processes are also

vital to a business. Their purpose is to

maintain forward momentum. The larger an

organisation gets, the more essential they

become. But, also like people, processes

abhor change. They are, by their very

nature, set in stone. There’s no room for

innovation. The question is, when people,

politics and processes get in the way of

innovation who suffers? The brand or the

consumer? The answer — almost always the

brand. The customer simply moves on.

How to overcome the barriers to innovationOur experience has taught us a number

of important lessons for overcoming the

detrimental influence of people, process

and politics.

1. Acknowledge the challenges people,

politics and processes could create

for your project. If you don’t they will

find a way to derail it. When talking to

different stakeholders within our client’s

organisation, we realised what we were

up against. We were amazed to find

the default position was the project

was destined to fail. After all, previous

attempts at innovation had all failed, so

why not this one?

2. Deal with these challenges at the brief

creation stage. When putting your brief

together think about how you want

to innovate and what you want that

innovation to achieve. When you’re

clear, consider how people, politics and

process might get in your way and form

strategies needed to navigate these

barriers.

3. Have an unwavering belief in your

idea and the energy, enthusiasm and

ability to sell it internally. If you’re not

passionate about your idea, you’ll lack

the resolve needed to follow it through.

4. Gain sponsorship from the highest

levels of your organisation. When you

have the clout of a senior sponsor,

pushing through barriers is that

much easier.

5. Learn from an industry that’s made

innovation a part of its DNA. The motor

industry is always looking to the future

and asking, ‘What will our customers

want from our cars?’ To get to the

answers, car companies have concept

teams who exist outside the commercial

business, whose job it is to always be

innovating.

True, many of these concept cars never see

the light of day but many of the innovations

that result from the development process

are in the cars we drive today.

Building a steering committee that can

operate outside the commercial business

and innovate freely may seem far-fetched

but it’s already working in retail.

Think The Avon Studio in Warsaw,

Poland — the door-to-door cosmetics

company’s first steps into physical retail.

This is a project that was guided by a small

breakaway team who was able to operate

efficiently and most importantly prove the

concept quickly.

Mark Fanthorpe, founder of Umbrella Design, discussed the three essential elements of every successful retail design project – people, politics and process.

Seminar highlights

The Radisson Blu at Stansted Airport again played house to Forum

Events’ annual Retail Shopfitting & Display Summit in February.

The event is specifically organised for buyers, managers and

directors who are directly responsible for the purchase of their retail

organisation’s shopfitting products and services.

The Summit’s proven format of pre-matched face-to-face

meetings is beneficial by exclusively targeting only the most

qualified buyers and bringing them together with suppliers who are

pertinent to their needs. The Summit offers unparalleled networking

opportunities and a relaxed businesslike environment, as well as a

comprehensive seminar programme running across the two days of

the event.

Claudio Wolfring, group design director at Arno GB, opened the

event with his presentation ‘Retail Fireworks – how to ignite static

retail environments’. The seminars covered a wide variety of topics

exploring successful retail design; how technology and innovation

is reinventing retail; brand delivery; sustainability; social media and

the changing face of consumer communication.

ROUND-UP

45

Summit round-up

45

Highlights from the Retail Shopfitting and Display Summit.

Salt ran through a number of brands who

are setting the benchmark when it comes to

brand delivery.

1. John Lewis Christmas campaign —

Consumers engaged with the window

campaign. There was also an in-store

concept area and a digital campaign

including a range of promotional items.

John Lewis’s Christmas campaign is

a great example of integrated brand

delivery, and the hero of the show was

Monty the penguin.

2. O2’s Be More Dog concept —

O2 implemented strong visual

merchandising and product information

in-store. It’s a great connected story,

featuring a cat — known for being

lethargic and disinterested — who

makes a change and decides to be

more dog, a species known for showing

great enthusiasm. The thing is, through

being more dog, people will use more

technology and services.

3. Nespresso — Adverts featuring George

Clooney. This campaign involved

a great digital concept, wow factor

in-store and great new product

innovations.

4. M&M’s — This campaign included

phenomenal exposure, including the

M&M’s Leicester Square store, digital

presence, vending machines and

promotional products.

Retail space and layout1. Think like a customer

2. Use space well

3. Front of shop — windows and wayfinding

4. Prime — first seen/best visual and good

selling value

5. Secondary

6. Discovery

7. Service space — cash points, etc

Space and sightlinesHeight — where do your eyes go when

shopping? Think about the key focal points.

How many times have we seen a

product in a window but can’t find it

in-store?

Layout planning1. Divide the retail space into clear

product zones.

2. Consider space values — primary,

secondary, etc.

3. Determine the best in-store locations

for products.

4. Maximise additional product layout

areas in-store.

5. Consider the customer journey.

Visual communication Research shows that 75 per cent of

understanding comes from visual — we

buy with our eyes. VM is about creating

easy and inspiring shopping experiences.

If you put too many messages out to the

consumer, you’ll just confuse them. Create

stand-out and comment attention. Use

props within displays. For example, Harley

Davison used a real motorbike in-store.

Remember to keep it simple — less is

more. Paul Smith had a window simply

featuring a Paul Smith shirt and a bag of

Cadbury’s buttons. A simple concept and a

great talking point that got you thinking.

Doyle discussed his work with Maplin

Electronics, where he trained staff to tweet

from the shop floor. A total of 700 people

were trained to tweet, deeply embedding

Maplin into the community. Maplin

undertook a pilot scheme at its Rotheram

store, and has gone from one central Twitter

account to 217 accounts and a reach of 45

Steve Salt, senior business development consultant at Visual Thinking, discussed maximising retail success with targeted and integrated brand delivery.

million. The social media project was rolled

out to 20 stores last year, then extended to

200 stores before Christmas.

It’s all about presenting products and

promotions in an interesting way. Staff are

by no means glued to their phones all day;

there is a guideline of one tweet per store,

per day with a minimum of two people in

store trained to tweet. When staff tweet,

characters start to come out, such as staff

Pete Doyle, founder and CEO of Social Retail, talked through the Maplin Electronics case study and how to be a social retailer.

members posing with products and even

the odd photo bomb here and there. Staff

can’t simply tweet a picture of a product,

they are encouraged to get inventive with

their tweets. They aren’t allowed to use

emotional hashtags, only their local town’s

hashtag. The retailer then has an army of

enthusiastic ambassadors.

Doyle says we shouldn’t obsess about

the amount of followers we have, but should

do a courtesy reply to new followers to

say thank you for following. If you want to

introduce tweeting on the shopfloor then

Doyle recommends organising a pilot

scheme. Think twice, tweet once.

opinion

46

THE EVOLUTION OF MANNEQUINSAdrian Coe, director and sculptor at Universal Display and co-founder of Iconeme, says now is a key time in the evolution of the mannequin.

When I began sculpting mannequins for the retail industry more

than 20 years ago, I could never have predicted that today I

would be configuring my designs to include a piece of technology

that would allow them to communicate directly with shoppers,

via their mobile phones. This recent advancement, which allows

retailers to transmit information about the clothes on display

via beacon technology, further increases the importance of the

mannequin’s role in enticing customers into a store. In fact, it is

one of the most significant steps forward in mannequin design

since these life-like forms were first used in window displays back

in the 1930s.

When the New York-based sculptor, Lester Gaba, created

a life-like mannequin called Cynthia in 1932, which included

‘imperfections’ like freckles, it was ground-breaking at the

time and signified the beginning of a new era for visual

merchandising, where realistic mannequins were widely adopted

by retailers. This trend continued, and it’s only in the last few

years that there has really been a rapid decline in the use

of, and demand for, realistic mannequins. Retailers are now

commissioning sculptors, like myself, to create more aesthetically

targeted forms, which allow the customer greater interpretation as

to how the clothes might fit on themselves.

For us at Universal Display and Iconeme, we are continually

evolving and changing our designs to be at the forefront of these

new trends. We produce ranges of mannequins each year, but our

focus has sharpened to the retailers who now increasingly request

bespoke designs. We know mannequins interact on a visceral

level; the body language and pose can convey the attitude and

ethos of a retailer like no other display form, and as such, the

demand for a unique look is ever increasing.

Furthermore, as technology weaves its way into every industry,

it’s no surprise that the retail sector is also experiencing this shift.

One major change is that customers are now shopping in a

different way — using their mobile devices while in store to check

items, prices and other details as they browse. This is where the

idea for beacon-enabled mannequins started. We wanted to

allow retailers to engage with consumers directly as they shop in

store, via the mannequins on display.

By using the Iconeme app, customers can now receive

information from mannequins in selected retailers, including

clothing prices, where items can be found in store and offers.

This is a big shift for retailers, as mannequins are now becoming

interactive rather than passive displays, providing a bridge

between the offline and online worlds. Mannequins can now

‘greet’ shoppers as they enter a store and provide them with

nearly as much information about the looks on display as a sales

assistant could. As the Internet of Things casts its influence in the

retail world, it’s an exciting time and we believe that right now is a

key moment in the evolution of the mannequin.

www.universaldisplay.co.ukwww.iconeme.com

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Retail Focus Jan 13_Layout 1 17/01/2013 14:53 Page 1

48

bank branch design

Rewind a few years and banks were purely transactional and functional. Today, branches understand that a customer’s experience of banking is just as valuable as when they go shopping for clothes or a new car.

While much of day-to-day banking is being

delivered via internet and mobile devices,

the physical branch network still accounts

for more than 50 per cent of overall sales.

Many banks are looking to bring back

the customer/bank manager relationship

RISE IN INTEREST

From left to right: allen international

launched next generation digital

branches for State Bank of India’s

sub-branch, sbiINTOUCH; Tensator says

technology should be integrated into

bank branches, not fought against;

Masked in the grass at mBank are

chargers for smartphones and tablets.

and one that expects financial services

to provide solutions instantly. The newly-

launched branches provide instant account

opening with personalised debit cards,

instant loan approvals for car and home,

remote expert advisors via video links and

booking, interacting and keeping in

contact with your bank. The role of the the

smart phone will also have a major impact

on bank branch design.’

With branch sizes and the numbers

of staff both being decreased, and

model. They are using technologies to

deliver more remote services and exciting

reasons to visit a branch.

‘That said, branches must respond

to the new customer expectations that

have arisen from being able to bank

online, which is much more about fitting

into their lifestyles. It must become

more agile, flexible, smaller and more

welcoming — less intimidating,’ believes

Dean Neill, production/pr manager at allen

international.

‘In a similar way that boutique hotels

have captured a loyal clientele through

unique, approachable design and friendly

atmosphere, branch environments must be

comfortable and relaxing; banking is not

an impulse purchase, it’s a considered one,

and customers want to feel comfortable

and that’s where physical staff play a key

role in that as apposed to online banking,’

continues Neil.

allen international launched next

generation digital branches for State Bank

of India’s sub-branch, sbiINTOUCH, as

part of SBI’s programme to offer banking

solutions to the growing mobile phone and

internet savvy customer base. ‘sbiTOUCH

branches are targeted at servicing the

youth in the country; a digital demographic

transactions increasingly moving online or

to self service, what remains of the human

aspect of customer service – and customer

experience – must be even better in order to

retain customers and attract new ones.

‘Bank branches that were once

designed as functional spaces in which

to transact and sell have become

engagement zones to connect on a human

level and promote a bank’s more profitable

products and services. Physical touch

points that focus on face-to-face advice

will need to become more inviting and

welcoming, and the appropriate use of the

latest technology within physical branches

will enhance the customer experience,’

continues Blakeney.

Ajay Joshi, head of media and

technology solutions at Tensator Group,

says technology should be integrated into

bank branches, not fought against. ‘We

have already witnessed the changing

interior space of banks, developing from

the austere faceless banks into places that

are more welcoming, but there’s still more to

be done. Banks must ensure their branches

offer the same customer experience as their

online channels.’

One way to adopt an omnichannel

offering is to introduce an app that

interactive walls and table displays.’

Jen Blakeney, I-AM group director,

is of the same opinion that digital is the

future of retail banking, but says in an

increasingly digital world it’s crucial for

banks to remember that their customers still

want human interaction. ‘Digital efficiency

will never replace the emotional impact of

good customer service or sound personal

advice. The challenge for banks is to

harness the very best of the digital world

and blend it with the warmth of human

interaction,’ says Blakeney.

‘The impact of the smart phone on retail

banking is also fundamental, and in time

it will change completely how customers

interact with their bank. It will become the

primary device for transacting, browsing,

49

bank branch design

RISE IN INTEREST

customers can use for online banking as

well as interacting with the physical branch.

Apps like Tensator Inline Mobile allow

customers to reserve their place in a queue

before they arrive. This means the customer

doesn’t have to wait in a physical queue

and the space within the branch that was

designated to queuing can be repurposed.

‘The bank is in constant dialogue with

the customer throughout their journey.

An integrated approach like this is what

makes new technology essential for bank

branches rather than a hindrance, allowing

banks to make the most of their interior

spaces and better meet the needs of their

customers,’ says Joshi.

‘The challenge financial institutions

face today is how to transform their oldest

channel and make it more effective in this

new digital environment,’ says Jordi Perez,

head of branch network transformation at

I-AM’s guide to maintaining the perfect

blend between human and digital within

a branch:

1. Mobile applications to locate

the nearer branch and make an

appointment.

2. Touch screens in the window to

answer basic questions and browse

24/7.

3. Self-service lobbies open 24 hours a

day for secure banking.

4. Customer management system to

fast-track customers to the right

advisor or service.

5. Roaming staff with tablets for instant

answers.

6. A paperless environment: no stacks of

paper, leaflets or posters.

7. Video links to a range of specialist,

remote advisors available 24/7.

8. Computer screens shared between

staff and advisors – no hidden

information.

9 Reactive promotional screens that

respond to age and gender.

10. Service quality measured at

departure.

individual interviews are held. There is also

a dedicated area to entertain children.

They can solve the quiz from the money

exchange knowledge, play with a mini ATM

or simply colour pictures.

Barclays is making the most of

unused in-store spaces by offering them

to entrepreneurs, social enterprises and

community groups. The programme is

called Hatch and the bank has partnered

with charity 3Space to transform spaces

throughout the UK. The first Hatch has just

opened in Oxford, with three more planned

in 2015. The Oxford Hatch is a converted

bank vault, which is now equipped with

a 3D printer and other workshop tools.

Barclays staff are on hand to offer free

support, including technology advice.

Wincor Nixdorf. ‘Branch transformation is a

journey. For banks, it leads to operational

improvement; for customers, an enhanced

experience. To achieve this, banks need

to evolve their physical operations from

the branch network down to the in-branch

experience.’

For Odeabank’s Istanbul flagship

store, I-AM created a design that is both

welcoming and attention grabbing. A range

of digital tools — touch-tables, tablets,

iPhones and interactive screens — are

available in waiting lounges and entrance

halls to welcome customers and facilitate

engagement with the bank’s services.

ARS Retail & Shopfitting, led by architect

Katarzyna Domoslawska, has integrated

technology within the store design for

mBank in Manufaktura Mall in Lodz,

Poland. The store design features a white

colour scheme with accents of different

colours. It’s characterised by lightness,

interactivity and a boutique feel. The ceiling

is equipped with sensors and cameras so

that mBank can monitor where customers

frequently spend time to possibly modify the

design or functionality of branches.

At mBank, customers can use three

50in touch-screens, equipped with sensors,

that recognise a person’s gender. This

helps to personalise information on the

display. Customers can also benefit from

free wi-fi and masked in the grass are

chargers for smartphones and tablets.

Installed near the entrance is an interactive

screen equipped with kinect technology,

displaying relevant content to people

passing by the screen. mBank also offers

the option to video call with an employee

of another branch of mBank in Poland. For

the comfort of customers, a special room

was created where video conferences and

Main image: allen international designed

The Lab (Learn About Banking) for

Allied Irish Bank. Below: Restaurant

banking concept at ChiantiBanca

in Tuscany, designed by CREA

International. Below right: I-AM’s concept

for Odeabank in Istanbul features a

transparent exterior and curved lines —

welcoming and attention grabbing.

52

products

PROJECTS

RockfonRockfon has worked closely with Paddy Power to help create

an environment where customers can enjoy the best possible

experience. Rockfon Color-all ceilings in Charcoal colourway

were fitted in all of Paddy Power’s 55 new outlets. Color-all is

available in 34 colours, giving architects and specifiers the

opportunity to create inspirational interiors. Color-all can be fitted

as either ceiling panels or as wall absorbers. The panels come in

a number of sizes with a choice of exposed, semi-concealed or

concealed edges.

T. +44 (0)800 389 0314 E. [email protected] www.rockfon.co.uk

Doro Tape UKThe use of a self-adhesive stencil masking film is an easy

and dependable way of applying painted graphics to any

surface. Yellowbox Solutions in Yeovil was asked to supply the

stencil for painting a repeat pattern onto a cork board wall

measuring 2.6m high x 7m long within the canteen of Preston

Secondary School as part of a complete refurbishment. The

company used the self-adhesive Aslan S41 stencil masking

film supplied by Doro Tape UK. This is just the type of design

ideas that can be applied to great effect in any retail

environment, and Doro Tape has stencil masking films to suit

almost any surface.

T. +44 (0)1858 431 642 E. [email protected]

www.dorotape.co.uk Twitter: doro_tape

Reggiani LightingDalziel & Pow has created an all-LED store experience at The

White Company in Norwich, featuring LED luminaires from

Reggiani. Fittings used comprise Unimosa LED downlights

including 26W fittings and recessed 10W Low LED downlights in

both fixed and adjustable versions; track-mounted adjustable

DALI dimmable 26W LED Yori projectors with Reggiani’s IOS

reflectors; 6W, 9W and 27W LED Linea Luce Slim Low and High

luminaires for cove lighting in a range of lengths, and Reggiani’s

new recessed Trybeca under the entrance canopy.

T. +44 (0)20 8236 3000

E: [email protected]

www.reggiani.net

Twitter: reggianilight

ShelfstoreIndependent toy shop Crocodile Toys has been a long-term

customer of Shelfstore, choosing its bespoke shelving system

to enhance the layout of its premises each year. The retailer

needs to keep everything easily viewable and shown in a way

that feels comfortable to the customer. Shelfstore matches the

quality of the products and is a natural fit. The system is highly

adaptable, allowing the retailer to add layers to the space

and reconfigure the design easily when required. The shop

is redesigned at least once a year, moving and shifting the

existing system to match its requirements, with very little effort.

T. +44 (0)1628 782 642

E: [email protected]

www.shelfstore.co.uk

Twitter: Shelfstore

One iotaSuperdry has installed fully transactional in-store iPads in all of

its UK stores, with cloud-based multi-channel retail specialist

One iota. The iPad-based solution comprises iPad minis which

are integrated with bluetooth chip & pin payments and carried

around the store by Superdry’s sales assistants, enabling them

to increase sales anywhere in-store. Shoppers are assisted in

buying items that may be out of stock, or from the extended lines

now available in any store, for home delivery or collection at any

of Superdry’s 86 UK stores.

T. +44 (0)843 216 1010

E. enquiries@

itsoneiota.com

www.itsoneiota.com

Twitter: itsoneiota

53

ADI UKRiver Island has invested in LED technology for the first time

with the installation of a large LED screen from industry

specialist ADI.tv at its flagship Rotterdam store. The 12 sq m

display is helping drive footfall and convey the fashion brand’s

identity via high impact digital media. It allows River Island to

communicate its latest campaigns and in-store offering in an

innovative and attractive way, with the screen also providing

opportunities to broadcast interactive and live content. River

Island can engage customers before they enter the store, while

also enhancing the aesthetic. The look and feel of the screen

fits well with its identity as a contemporary high street retailer.

T. +44 (0)800 592 346 E. [email protected]

www.adi.tv Twitter: ADI_LED

Futura Retail SolutionsDiscount retailer This is it in the South West of England and a fast growing online business is

the first to benefit from a new relationship between Futura Retail Systems and the Peoplevox

warehouse management solution. Integration work by Futura using the Peoplevox API

(Application Programing Interface) has created a seamless link between its leading retail

management solution and the Peoplevox platform to provide This is it with live stock

visibility wherever it resides in the business, together with fast and accurate fulfilment for its

expanding ecommerce activities. Integration has improved information and management

control, while intelligent multi-location stock management and automated fulfilment has

increased speed, accuracy and reliability in the warehouse.

T. +44 (0)1189 841 925 E. [email protected] www.futura4retail.co.uk Twitter: Futura_retail

products

TECHNOLOGY

NEC Display SolutionsNEC Display Solutions offers the industry’s broadest range of

LCD and LED displays, projection and videowall solutions.

New 4K UHD resolution large format signage displays present

content with super sharp life-like clarity to allow your brand

to stand out in a media-rich environment. In partnership with

Scala, context-aware and interactive retail signage solutions

deliver high impact intelligent content helping to increase

dwell time, deliver a personalised shopping experience, build

brand loyalty and ultimately achieve sales uplift.

T. +44 (0)870 120 1160 E. [email protected]

www.nec-display-solutions.co.uk Twitter: NEC_Display_EU

54

products

LIGHTING

Concord LightingConcord has introduced the Beacon XL, a spotlight with the power to provide up to 3,000

fixture lumens at only 40W. Retailers will benefit from the energy savings that LED technology

provides, whilst also incorporating the flexibility of dimming and lowering maintenance

costs compared to traditional CMI technology. Available in black and white versions to

compliment the rest of the Beacon range, the Beacon XL can replace existing 35W CMI-T

(HID) luminaires to provide significant energy savings. With a CRI figure of up to 97, the

Beacon XL offers retail and display environments a high powered LED luminaire with great

colour rendering.

T. +44 (0)870 606 2030 E. [email protected]

www.concord-lighting.com Twitter: Concord_HS

Commercial LightingSovereign EcoBlade is a range of high performance LED

uplighters available from Commercial Lighting, designed

around the very latest in LED technology. They are available

in a range of standard sizes with LED efficiency up to 130lm/W,

making these high quality units ideal for most applications.

The units are designed and manufactured in the UK using

high purity extruded aluminium housings with an integral

thermal management system for optimum performance and

longevity. All versions are supplied with a high transmission

Microprism diffuser to provide full protection to internal

components. Wall-mounted, freestanding and pendant

versions are available and can be finished in any BS/RAL

colour.

T. +44 (0)1489 581 002 E. [email protected]

www.commercial-lighting.co.uk Twitter: clslight

AtriumIndendendent lighting distrubutor, Atrium has announced the

launch of its updated online portal, offering a great resource

and interactive destination for specifiers. The new site presents

a contemporary showcase for Atrium’s case studies and its

collection of products. The website was developed to deliver a

more visual user experience, highlighting its portfolio of innovative

lighting brands, which include Flos, LTS, Modular, Buschfeld and

most recently, Grupo MCI and Sattler. Case studies cover retail,

residential and commercial

sectors within the UK.

T. +44 (0)20 7681 9933

E. [email protected]

www.atrium.ltd.uk

Twitter: Atrium_ltd

Progress LightingProgress Lighting introduces the Invisua Masterspot 2 Track.

This fitting offers high lumen output (4,000lm), high CRI of 95

and a wide tunable white colour temperature range of 1,500K

- 10,000K. For the first time a new era of total control and ease

of installation have been combined to produce this highly

versatile track-mounted fitting.

T. +44 (0)1423 704 124 E. [email protected]

www.progresslighting.co.uk Twitter: progressled

A l e d a A d j u s t a b l e : L E D

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Download our comprehensive catalogueshowcasing the full product range

Refined yet RevolutionaryFeaturing a distinctive design, the Aleda Adjustable downlighter byHacel adds an innovative dimension to accent lighting. Combiningcreativity with lighting class single point LED Modules, the luminaire,with a smooth and precise pan and tilt adjustment, hostsoutstanding performance characteristics and energy efficiency.The Aleda is ideally suited to a wide range of applications, providinga lighting solution of the highest quality.

Dynamic Design. Exceptional Engineering.

R_Focus_RH_Aleda_Hacel.qxp_Layout 1 18/02/2015 13:21 Page 1

56

products

FLOORING + SURFACES

3MDI-NOC Architectural Finishes from 3M have been used to refurbish the bar counter

in the new Guinness Dugout Bar at Thomond Park Stadium, Ireland. The finishes

were chosen and installed by MSi Signs as a cost effective solution for transforming

an ordinary bar counter into an extraordinary, aesthetically pleasing design aspect.

DI-NOC Finishes in PS-504 Black and LE-702 Cream Leather compliment the

dark, rich colours of the Guinness logo. The films were applied to the bar counter

top and front by two trained MSi applicators over a period of three days, with no

sanding down required.

T. +44 (0)800 121 4739 E. [email protected]

www.3M.co.uk/innovativefinishes Twitter: @3M_Architecture

PolyflorExpona luxury vinyl tiles from Polyflor have been used to

create a sophisticated statement floor design at Harris + Hoole

coffee shop in Slough. With unlimited design possibilities

available from the Expona range, a combination of tiles

in contrasting colours were chosen by interior and retail

branding design consultancy Path Design of London to

create a striking effect. Flooring from two collections within

the Expona range were selected for use in this retail space;

heavy duty commercial Expona Design PUR tiles for front of

house and Expona Control PUR safety flooring for back of

house. Individual designs and patterns can be easily created

by simply laying different Expona luxury vinyl tiles next to

each other, or Polyflor’s in-house design team can create

even more complex bespoke flooring designs using water jet

cutting technology.

T. +44 (0)161 767 1111 E: [email protected]

www.polyflor.com Twitter: Polyflorltd

Karndean DesignflooringThe Opus Enhance range of luxury vinyl flooring from Karndean

Designflooring achieves a result of 40+ in the Pendulum Wet

Test, the highest currently available. Ideal for use in a variety

of commercial settings, the enhancement to the PU coating

allows for added grip without

compromising on aesthetics.

The collection features the most

popular designs from Karndean’s

commercial Opus range. The six

planks and two large format tiles

ensure a wide spread of different

colour palettes.

T. +44 (0)1386 820 100

E. [email protected]

www.karndean.com

Twitter: KarndeanComm

ArmourcoatOne of the highlights on Armourcoat’s stand at Retail Design

Expo was its range of Timber-Effect panels cast from actual

Douglas Fir timber planks. Two designs are available — original

or rugged shown here — made from a polymer-modified

gypsum resin mix. Available in four base colours in both

smooth and textured finishes, the smooth panels can be

enhanced once installed with EcoPearl waxes to create a

further 16 colours. Timber-Effect panels have been creatively

used to replace or match exotic timber such as Shou-Sugi-Ban

Japanese charred planks or North American Mountain Pine

Beetle blue-stain timber.

T. +44 (0)1732 460 668

E: [email protected]

www.armourcoat.com

Twitter: Armourcoat

A unique addition to the Expona FamilyIntroducing the latest edition to the Expona family of floorcoverings, Expona Flow is a collection of 50 commercial vinyl sheet products encompassing authentically reproduced natural materials and innovative, eye catching designs. Contact us for your free copies of the new brochure and fully sampled presentation book.

DESIGN LED CONTINUOUS VINYL FLOORING

POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR

TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: [email protected] WWW.POLYFLOR.COM

58

surfaces & finishes

focus on:From the flooring and walls to worktops and display cases, surfaces and finishes can help add the finishing touches to a retail store and convey the quality of a brand. They can add texture, colour and interest to a space, engaging the customer with the retailer. We bring you a mix of surfaces and finishes this month, from acrylic to laminate and vinyl.

Surfaces + finishes

Bringing beauty to the surfacePerspex Naturals is a new cast acrylic range from Perspex inspired by the simple

beauty of nature, designed for retail and interior design applications. Perspex

Naturals simulates the earthy tones and velvety texture of natural stone. It’s

available in a collection of six colours in 3,050mm x 2,030mm size sheets in 3mm

and 5mm thickness as standard. If you require something different, either a new

colour or different thickness, Perspex offers a make-to-order service.

www.perspex.co.uk

Door to door Egger has extended its internal door size laminate range to offer clients an extremely

durable and cost effective solution to veneers. There are now 90 ZOOM decors in the full

range, comprising 45 woodgrains and 45 uni colours, with 44 decors readily available in the

UK through a nationwide network of distributors. The new range includes all the best-selling

decors for the door industry and also features six horizontal decors designed especially for

doors and two decors that are new for 2015: H3450 ST36 White Fleetwood and H3451 ST36

Champagne Fleetwood.

www.egger.com

59

Endless possibilitiesGeaves has unveiled

Wow! and aniline, the

latest additions to

the company’s SM’art

range of coordinated

products. The latest

technology advances

ensure that pattern

is synchronised with

the surface texture.

SM’art’s range of

coordinated products

allow you to design any

kind of environment

for high-wear retail

environments.

www.geaves.com

surfaces & finishes

Minimising waste Right Size Matters, developed by Avonite, is an

acrylic sheet material available in a choice of

thicknesses and sizes to offer cost engineering

and minimal waste. For the ultimate in design

flexibility, custom-sized sheets of 3mm,

6mm and 12mm solid surface material are

available from 760mm to 1,524mm widths,

and from 1,829mm to 5,182mm in length. This

allows designers and contractors to order the

dimensions that best fit the project, and with

faster fabrication and fewer joints, wastage is

reduced and cost and labour are minimised.

www.avonitesolidsurface.co.uk

Weathered well Armourocoat introduced a new metal rust finish called Rusteel

at Retail Design Expo. It offers an authentic rustic iron or patina

effect, creating an aged, weather beaten metal surface. This

time-worn finish, similar to weathering (or Corten) steel, is

created from a water-based paint with metal particles that

naturally tarnish when activated. A sealer coat is used once

the desired effect is achieved and provides a further protective

layer. The finish is available exclusively through the ArmourFX

modular panel system.

www.armourcoat.com

Wet your appetite Karndean Designflooring’s Opus Enhance range of vinyl flooring offers unprecedented

slip resistance, achieving a result of 40+ in the Pendulum Wet Test, the highest currently

available in the marketplace. The collection features the most popular designs from

Karndean’s commercial Opus range. The six planks and two large format tiles ensure

a wide spread of different colour palettes. From the striking black washed, woodgrain

effect of Carbo, to the weathered wood appearance of Magna, these on-trend designs

will add a contemporary twist to any project.

www.karndean.com

‘Smoke’ by Armourcoat SculpturalFrom a range of original seamless 3D wall surface designswww.sculptural.armourcoat.com

‘Smoke’ by Armourcoat SculpturalFrom a range of original seamless 3D wall surface designswww.sculptural.armourcoat.com

Directory

62

Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world.

Visit the Retail Focus online directory

at www.retail-focus.co.uk to discover a

comprehensive list of the UK’s leading

retail suppliers. Each listing contains in-

depth company information together with

inspirational images, video footage and

informative press material. You can also

link through to company websites and

connect with suppliers through Twitter and

Facebook.

The Retail Supplier Directory is divided into

a number of categories, such as design

agencies, point-of-purchase, lighting,

props and surfaces, to make the site easy

to navigate.

To feature in the online directory, contact

Terry Clark on 0845 6807405

or email [email protected]

DirectoryDirectory

Retail Supplier Directory

Directory

63

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

DirectoryDirectory

T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

Aluminium Fittings

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat

Aluminium Fittings

T: 0 01422 310767E: [email protected]: www.wbelland.com

Bespoke Display

Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

T, 020 3260 3888E. [email protected]/retailS. www.twitter.com/AxisEuropePlc

Bespoke Display

H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.

T: 01530 814200E: [email protected]: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd

Bespoke Display

Bespoke Display

KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.

T: +44 (0)8450 944 699E: [email protected]: www.ksf-global.comS: www.twitter.com/KSFGlobal

Bespoke Display

Bespoke Display

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative

Bespoke Display

Design Consultancies

H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.

T: 01530 814200E: [email protected]: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd

Design Consultancies

IGNITION is an independent creative companyOur multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T, +44 (0) 1179 725168E. [email protected]. www.ignitiondg.com

Design Consultancies

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

Display

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

T, 08705 340 340E. [email protected]. www.bbrown.co.ukS. www.twitter.com/luvbbrown

No.1 Advertising Balloon Service:• Printed Latex and Foil Balloons• Helium Gas delivery and collection• Flags, Bunting and Banners• Promotional Sashes and T-shirts• Multi-store distribution nationwide

T, 01494 774376 E. [email protected] W. www.b-loony.com

Balloons & Bunting

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T: +44 (0)1638 565656E: [email protected]: www.arken-pop.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

T: 0 01422 310767E: [email protected]: www.wbelland.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

With over 24 years experience and knowledge within the industry, we pride ourselves on offering a tailored service for retail solutions such as Mannequins, LED Lighting & magnIQ our patented magnetic wall system.We work with many different sectors, including; Designers, Stylists, Architects and Visual concept team buyers.

T +44 (0)20 8348 9888 E: [email protected] W: www.rarebasic.comS: www.twitter.com/rarebasic

Bespoke Display

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign

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64

Display

Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.

T: +44(0)113 265 0093E: [email protected] W: www.concept-data.comS. www.twitter.com/GDProjects

GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.

T: +44 (0)1582 433 771E: [email protected]: www.gdprojects.euS. www.twitter.com/GDProjects

Display

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

T, 01767 682756E. [email protected]. www.twitter.com/impulsepop

Display

Display

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative

Display

Display

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo

Display

Display - Digital

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

T, +44 (0)845 481 8020E. [email protected]. www.twitter.com/ScreenMediaTech

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

T: 01797 320636E: [email protected]: www.ded.co.uk

S: www.twitter.com/dedltd

Display - Digital

EPOS

Finishes

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T. +44 (0)1732 460 668E. [email protected]. www.armourcoat.comS. www.twitter.com/Armourcoat

Furniture

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo

Furniture

Graphics

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0845 3730073E: [email protected]:www.graphicadisplay.co.ukS. www.twitter.com/graphicatweet

Graphics

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: [email protected]

W: www.stylographics.comS. www.twitter.com/hellostylo

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers.Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development.

T +44 (0)20 8348 9888 E: [email protected] W: www.rarebasic.comS: www.twitter.com/rarebasic

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

T, 01376 295 016E. [email protected] W. www.txframe.co.uk

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65

Interactive Displays

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays

Lighting

POP/POS

POP/POS

POP/POS

Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.

T: 0333 123 0345F: 0333 123 0445E: [email protected] www.artillus.com

POP/POS

We are the leading retail implementation agency with unrivalled expertise in Installation, Retail Audits, Merchandising and Field Marketing. If you think your campaigns might benefit from a complete service, you should talk to us.

T: +44 (0) 1625 569 200E: [email protected]: www.momentuminstore.comS: www.twitter.com/momentuminstore

POP/POS

POP Install

Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

T, 01767 682756E. [email protected]. www.twitter.com/impulsepop

SlatwallPOP Install

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative

POP Install

Retail Consultancy

Slatwall

VM

VM - Training & Tools

Our aim is simple: To provide GOLD STANDARD Installation and Merchandising of Display Equipment at competitive prices.

T: 0161 941 2239E: [email protected]: www.plan2install.co.uk

From small, lightweight point-of-sale display turntables for short term use, to larger turntables designed for durability and reliability over many years, Movetech UK has a turntable to meet your needs.

T: 01204 537680E: [email protected]:www.movetechuk.comS. www.twitter.com/movetechuk

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign

LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.

T: 0116 262 5933E: [email protected]: www.ledsolutions.co.ukS. www.twitter.com/ LEDSolutionsUK

100% provides services in the UK & Europe covering:

• Display Installation• POS Updates & Maintenance• Store Audits• Transport & Warehousing• Project Management• Online Reporting

T: +44 (0)161 929 9599E: [email protected]: www.100percentgroup.comS. www.twitter.com/ 100percentgroup

POP/POS

MTFX Winter Effects artificial display snow range includes all you need to give your displays the crispness of a winter setting or the chill of a frosty Christmas.

T: 01452 729903E: [email protected]: www.mtfx.com

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.

T: +44 (0)161 681 1371 E: [email protected]: www.axiom-displays.co.uk

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

Q & A

66

Mark Anderson, managing director of Virgin Holidays, discusses

his new role, evolving the in-store customer experience and the

importance of having a high street presence.

RF. What is your career background?

MA. My journey to becoming the commercial customer champion

I am today started in retail management with C&A, before

a selection of senior positions with BAA saw me deliver the

flagship terminal operation and lead onto a comprehensive

review of customer experience. I joined Virgin Holidays in 2005

and since then have doubled our retail estate and achieved

an 80 per cent increase in profit per customer, as well as driven

an 18-point increase in customer recommendation over five

years, making Virgin Holidays a top 10 UK company for customer

service in the process.

RF. Since becoming managing director in May 2014, how have you

developed the business?

MA. Whether it’s the above average NPS and staff engagement

scores, or our profitability, we have lots to be proud of. But it’s

my job to nurture a culture of continuous improvement and to

constantly push the ways we’re improving the ‘what’ and ‘how’

for our customers. I’ve implemented a new company strategy

designed to further improve our performance across those three

key areas. Built around four pillars with a laser focus on our

customers at its centre, it’s a five-year plan driven by effective

leadership and an engaged team.

RF. What plans do you have for the company moving forward?

MA. You will see us focusing our efforts on playing to our strengths

in core destinations and working closely to maximise synergies

with our partners — including of course Virgin Atlantic — to create

exciting differentiated products and experiences. I’m also

simplifying how we operate and undertaking a programme of

strategic investment to further reinforce our customer offer and

high performance culture.

RF. How do you plan to evolve the in-store experience?

MA. Holidays are intangible so the travel in-store experience has

to work even harder to ‘sell the dream’ and connect on an

emotional level with customers. We’re proud of the way we’ve

led our industry in innovating with layout, the in-store service

offering and design, and you can expect more on that front

— for instance, the roll-out during 2015 of eight lounge stores

modelled on our popular v-room airport departure spaces.

We’ll also aim to push technology further to help inspire our

customers and bring the destinations we sell to life. In January

we introduced Google Cardboard in 50 of our shops, and

are looking at broadening that distribution, and other new

platforms, as we explore ways to immerse our customers further.

RF. Why is it still important for the business to have a presence on

the high street?

MA. Retail has been our fastest growing channel for a number of

years, and between 2011 and 2013 we doubled our number of

shops. It’s always been about responding to the feedback

we’ve received from customers wanting to interact face-to-

face with our brand during the research and purchase phases.

Holidays are a big financial commitment. People still want to

take their time, talk through the options with an expert and get

excited before buying. But our retail arm is part of a distribution

jigsaw which, with our web, sales centre and trade channels,

works as a whole to give our customers the maximum choice, as

well as an overall coherent experience.

RF. How is the travel industry changing to meet consumer needs

both online and offline?

MA. It is definitely developing ways to become more agile in

responding to the demands of today’s consumers, looking at

the models being developed by disruptive brands and asking

what can be learnt from them. It’s also becoming more

effective at understanding that consumers are chameleons

now, who will shift focus and allegiance between brands,

channels, preferences according to a myriad of influences,

some of which are out of our control. It makes the need for us

to truly understand what turns them on, and for there to be

coherence and consistency throughout the customer journey,

even more critical.