- 1. RETAIL STOREOPERATIONS ADITYA NEHA ABHINAV RAHUL
2. Formats of Retailing
- Convenient Store:Miniature version of Supermarket. E.g. Grocery
stores
- Super Market:Large Food store of at least 4000 sq feet ( In
Europe 5000 sq feet) where bulk of sale is under Self Service.
Major into Grocery, FMCG and small house hold.
- Hyper Market:Magnified version of Supermarket. Huge bldg,
50-60-90 k sq feet. Tall sealing, Wide eyes, Deep discounts,
Everything is available under one roof. E.g.Cafeteria, Beauty
Parlor, Children Amusement, Jeweler. E.g. Big Bazar, Giant,
Spencer.
3.
- Dept Store:Shoppers Stop, West side, Lifestyle, Pyramid and
Pantaloon
- Discount Store:Selling limited items of assortment at a cheaper
rate through out the year. Not in India but SUBHIKSHA was bit
similar
- Super Center:Maximum nos by Wal-Mart.
- 3-4 Lakh sq feet area. Simple Bldg structure, Mass
merchandiser, More than 100 check outs,6 to 12 main entrances /
exits. Availability of all ranges in every dept / category. E.g.
Sports Goods, Travel Goods, White goods, Wet / Dry grocery.
Cafeterias, multiplexes, children's park and many more.
- Ware House Club : No Frill no Thrill, Selling in bulk only,
Huge area. E.g. Metro Bangalore, maximum in US.
4. Factors for choosing a retail outlet
- Location : Frequented by thousands of people. Populated
residential area.
- Building: Preferable one floor shopping experience. Huge
Parking, Visibility from road. Not too many pillars, good sealing
height for danglers and banners, entry should be friendly. If it is
multistoried then staircase should be at rear.
- Light Arrangement: Focus on merchandising
5. Continued
- Decide upon the type of goods to be sold.
- Population and Your Customer
- Accessibility, Visibility and Traffic
- Signage, Zoning and Planning
- Competition and Neighbours
- Special consideration factors
6. Store Layout 7. Principles of Layout
- Economical among various alternatives
8. Essentials of Layout
- SKU : Stock Keeping Unit : Depending upon the store size and
dealing needs.
- USP : Unique selling prepositions.
- Source of Procurement culture: APMC or our own distribution
channel
- Product access in Indian Market:
- Seasons and Events : Sankranti, Holi, Ganapati, Navratri,
Dashera, Eid, Diwali and Xmas. Seasons: Rain, Winter and Summer
.
9. Players in operations
- Shelf staff / Merchandiser / Cashier / Data Entry
operators
- Helpers / Packers / Trolley boys
10.
- Planning and implementing Store Policies and promotions
- Interface between Head office and store
- Maintain store security with regards to Cash control, Theft and
shrinkage.
- Activity in local community and festivals.
- Inter store promotions, cross merchandising
11.
- Helpers / Packers / Trolley boys:Packing, Trolleys collection,
helping at cash counters, loading unloading.
- Shelf staff / Merchandiser:Merchandising, Shelf maintenance,
Customer assistance, product refilling.
- Dept Supervisor : Handling Dept, Coordinating with logistics
and buying depts.
12.
- Interface between Store head and Dept Supervisor,
Implementation, Analysis, MIS.
- Handling the over all activities of all depts. Major into
Administration, Housekeeping, MIS, Maintenance, AMC, Coordinating
with logistics and buying dept, Packing etc
- Assist in selection, Orientation, training, development and
supervision of departmental personnel.
- Manpower allocation (by expertise and potential)
13. Maintenance, House Keeping and Security
- All are very important elements to reflect the store
image.
- Maintenance: Power supply, IT, Layout, Interior, Exterior and
racks and AMC
- Security: Cash, Security barriers at all exits, security tags,
theft and pilferage, Staff and store security.
- House keeping: Trading area, Store Front, Back office, Godown,
Staff room.
14. STORE OPERATIONS 15. Customer Care
- Solve Customer grievances
- Return / exchange counter
16.
- HO or ZO Coordination related to accounts and Audit
17. In store Promotion
- Best assorted offers to highlight.
- Seasonal offers are conducted
- Yearly eventsare planned for the promotions
18. Inventory Control
- Over Stock (dumped) analysis
- Delivery handling / negligence
19. Warehousing
- Dept wise allocation of the goods in shelves.
- White goods and heavy house hold items to be delivered to floor
or customers residence (As and when required)
20. Warehouse . Store Buffer .. .. .. .. Final consumers . . . .
. . . . . . . . . . . . . . . . .Shelves . . . . . . . .Suppliers
Pull Demand Buffer Buffer Buffer Buffer 21. Operating
Procedures
- Trading Hrs: 10 am to 10 pm
- Store Opening at 7 am Facing, Merchandising, New promotions
review and initiate, Housekeeping and maintenance to complete jobs
before business starts.
- Re-merchandising and shelf work will be continue at small scale
upto 5.30 pm.
- No merchandising after 5.30 pm.
- After store closing only cashiers and reqd. staff will be
allowed to be on floor.
- Changing Layout purpose reqd. force can stay back at night.
Security to alert
22. Logistics Center
- Steady and un-interrupted supply center with appropriate stocks
and utmost economy in operation.
- Internal Warehouse: Very IMP at initial stage to survive and
not to suffer from irregular supply. For food products it is
necessary.
- External : Can be survived from the initial stage if non-food
supply is maintained thru this. After setting up 4-5 stores a
centralize logistic center can be operated for food and
categories.
23.
- Successful Retail operations revolve around getting the right
amounts of the right products to the right markets at the right
time in the most economical way. Following are the efficient
functions of the supply chain.
- Customer Service StandardizationDetermining store needs and
wants related to logistics, recording of the response to the
service and finally benchmarking the service levels.
- Assistance to be provided in selection of mode and transport,
service selection, freight consolidation, carrier routing, vehicle
scheduling etc
24. Monthly Schedule
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- Rush Hours for entire week.
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- Constant replenishment is mandatory
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- Aging stocks to be liquidated thru various promotions.
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- Loyalty programs activity
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- Promotions to increase afternoon footfall
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- Store Planning and promotions for next month.
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- Budget Achievement level of current month
25. Stock Take
- Activity played on yearly base.
- Gives an exact picture of inventory and shrinkages
- Analyze non moving stocks
- Enables inventory control
26.