Results Briefing for the Third Quarter of the Fiscal Year ending March 31, 2016 Feb 3 th , 2016 Kakaku.com, Inc.
Results Briefing for the Third Quarter
of the Fiscal Year ending March 31, 2016
Feb 3th, 2016
Kakaku.com, Inc.
Summary
1
FY3/2016 3Q highlights
2
Sales increased 4.3% YoY as strong sales of consumer goods and personal finance categories compensated for a decrease in commissions from broadband service providers.
The number of fee-paying users surpassed 1.28 mn as of end-December.
ARPU at fee-paying restaurants increased from 18,500 in 2Q to 19,500 in 3Q.
Travel business Time Design and real estate information site Sumaity
posted strong sales and continued to maintain high growth.
Although Finance sales decreased in reaction to a premium rate increase
for fire insurance, sales of online insurance contracts were robust.
Monetization trials started in November in Thailand and December in India. Priceprice.com increased its number of unique users (four-country total) to 6.66 mn as of end-December.
The number of unique users reached 960,000 at end-December, 3.3 times
the level at end-December 2014, due to stronger ties with SNS sites.
Ka
ka
ku
.co
m
Domestic
Overseas
tab
elo
g Domestic
Overseas
New Media
Finance
3
FY3/2015
3Q (Oct-Dec 2014)
FY3/2016
3Q (Oct-Dec 2015)
YoY Full-year
forecast
Progress
relative to
forecast
Sales 9,217 10,558 +14.6% 42,500 70.0%
Operating
income 4,566 5,071 +11.1% 19,700 69.8%
Ordinary
income 4,913 5,095 +3.7% 19,700 70.1%
Net income attributable to
shareholders of the parent company
3,120 3,378 +8.3% 13,131 70.4%
Operating
margin 49.5% 48.0% -1.5pts 46.4% -
FY3/2016 3Q Results (Quarterly)
(Unit: million yen)
*FY3/15 3Q ordinary income includes a gain on sales of investment securities.
Quarterly Sales by Business Category (Consolidated)
4
3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2013 FY2014 FY2015
Shopping 2,253 2,479 2,145 2,066 2,339 2,353 2,130 2,175 2,513
Service 1,560 2,188 1,481 1,555 1,590 2,317 1,750 1,584 1,538
Advertising 1,159 1,060 953 912 1,276 1,001 941 949 1,377
Tabelog 2,084 2,413 2,729 3,104 3,234 3,409 3,556 3,851 4,119
New Media 422 429 451 705 543 705 676 1,021 782
Finance 179 206 204 206 233 264 270 300 227
7,660
2.5%
29.4%
20.4%
15.1%
27.2%
5.5%
7,965
26.9%
18.6%
12.0%
34.3%
5.7% 2.4% 2.4%
8,777
28.2%
24.9%
12.1%
27.5%
4.9% 2.3%
8,551
24.2%
18.2%
10.7%
36.3%
8.3%
2.5%
9,217
25.4%
17.3%
13.8%
35.1%
5.9% 2.6%
10,052
23.4%
23.1%
10.0%
33.9%
7.0%
2.9%
9,327
22.8%
18.8%
10.1%
38.1%
7.3%
Shopping
Service
Advertising
tabelog
New Media
Finance
Ka
ka
ku
.co
m
Note: Amounts
exclude inter-
segment sales and
transfers.
(Unit: million yen) 3.1%
9,881
22.0%
16.0%
9.6%
39.0%
10.3% 2.2%
10,558
23.8%
14.6%
13.0%
39.0%
7.4%
Quarterly Cost Breakdown (Consolidated)
5
3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY2013 FY2014 FY2015
Advertising 863 1,184 912 926 905 1,196 1,005 1,029 987
Comission*1 784 865 990 1,104 1,152 1,134 1,199 1,213 1,435
Personnel-related 1,198 1,346 1,356 1,411 1,383 1,358 1,478 1,468 1,498
Outsourcing 309 332 380 399 405 466 483 619 575
Depreciation 135 132 154 170 159 187 189 200 220
Rent 143 137 138 150 161 166 167 176 174
Other 416 407 522 673 482 524 527 779 594
553(89)
3,850
22.4%
31.1%
20.4%
3.7%
8.0%
10.9%
3.5%
4,456
20.5%
30.5%
22.2%
3.1%
8.5%
11.7%
3.5%
570(90) 616(90)
4,407
26.9%
30.5%
19.6%
3.0% 7.6%
9.3%
3.1%
639(96)
4,836
19.2%
29.2%
22.8%
3.1%
8.3%
13.9%
3.5%
653(97)
4,650
19.5%
29.7%
24.8%
3.5%
8.7%
10.4%
3.4%
5,035
23.8%
27.0%
22.5%
3.3%
9.3%
10.4%
3.7%
660(97)
5,050
19.9%
29.3%
23.8%
3.3%
9.6%
10.3%
3.8%
689(99 )
*1 Commission = Various commissions paid + Advertising agency commissions *2 The number of regular employees, with the average number of temporary employees for each quarter shown separately in parentheses
(Unit: million yen)
Employee headcount*2
Advertising
Personnel-related
Outsourcing
Depreciation
Rent
Other
Oct-Dec 2015
Breakdown of “Other"
expenses
・Server maintenance ¥87mn
・TimeDesign cost of goods purchased
¥264mn
・Goodwill amortization ¥6mn
・Employee recruitment ¥42mn
etc.
5,486
18.8%
26.8%
22.1%
3.2%
11.3%
14.1%
3.7%
695(106 )
5,487
18.0%
27.3%
26.2%
3.2%
10.5%
10.8%
4.0%
710(109)
Kakaku.com
6
Kakaku.com
0
10
20
30
40
50
60
Dec 2014 Dec 2015
Kakaku.com-related businesses' usership
7
Domestic and overseas monthly unique users (in millions) Domestic and overseas monthly unique users
Breakdown by device(%)
The number of users of Kakaku.com and related sites, including Priceprice.com,
grew 3.8% YoY.
The number of domestic and overseas smartphone users increased dramatically
and exceeded the number of PC users as of end-December.
*Monthly users are defined as the number of visitors to the site, not the cumulative number of visits, per month. Visitors who visit the site multiple times
within a month are counted as a single user.
YoY +3.8%
58.11 55.98
Kakaku.com (Japan)
Priceprice (Southeast Asia)
PC 48%
Smartphone
52%
Kakaku.com
35 37
0
10
20
30
40
FY3/15 3Q FY3/16 3Q
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Shopping 2,339 2,353 2,130 2,175 2,513
Service 1,590 2,317 1,750 1,584 1,538
Advertising 1,276 1,001 941 949 1,377
0
1,000
2,000
3,000
4,000
5,000
6,000
52.25 51.45
40
45
50
55
Dec 2014 Dec 2015
Businesses' progress
8
Monthly unique users (in millions)
ARPU (yen)
Kakaku.com quarterly Sales Trend (million yen)
4,821
5,671
5,205
YoY
+4.3% YoY -1.5%
4,708
5,428
Negative growth YoY from a high level in December 2014 that resulted from products with booming sales
※3month average
YoY
+5.7%
Kakaku.com
Shopping business
9
Quarterly Sales Trend (million yen)
Quarterly sales growth rates (%)
Durable goods/consumer goods: Sales ratio (%)
Growth rate rebound as a result of robust consumer goods sales despite slack demand for seasonal products due to warm winter weather
YoY
+7.5%
*Durable goods: Household appliances, PCs, cameras, etc.
*Consumer goods: Fashion Apparels, Accessories, Household items, beverages, etc.
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Shopping 2,339 2,353 2,130 2,175 2,513
0
1,000
2,000
3,000
Durable
goods
67%
Durable
goods
61%
Consumer
goods
33%
Consumer
goods
39%
0%
20%
40%
60%
80%
100%
FY3/15 3Q FY3/16 3Q
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Shopping 3.8% -5.1% -0.7% 5.3% 7.5%
-10%
0%
10%
Kakaku.com
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Service 1,590 2,317 1,750 1,584 1,538
0
1,000
2,000
3,000
3Q 3Q
FY2014 FY2015
10
Service business
Quarterly Sales Trend (million yen)
Quarterly sales growth rates (%)
Breakdown of service revenues (%)
Low-cost smartphone and SIM card contracts
Continued sluggish performance from the broadband agency business, but robust performance from
personal finance categories and used car searches
YoY
-3.3% Information services
Telecom
service
YoY x2.3
42% 28%
58% 72%
0%
50%
100%
FY3/15 3Q FY3/16 3Q
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Service 1.9% 5.9% 18.2% 1.8% -3.3%
-10%
0%
10%
20%
Kakaku.com
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Advertising 10.1% -5.6% -1.2% 4.0% 8.0%
-10%
0%
10%
20%
Advertising business
11
Quarterly Sales Trend (million yen)
Quarterly sales growth rates(%)
Ad Sales Breakdown by Device (%)
Buoyant sales of automotive and finance-related advertising
YoY
+8.0%
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Advertising 1,276 1,001 941 949 1,377
0
500
1,000
1,500
PC Ads
83% PC Ads
78%
Smartphone
Ads
17%
Smartphone
Ads
22%
0%
20%
40%
60%
80%
100%
FY3/15 3Q FY3/16 3Q
Kakaku.com
Current status - Action for the electricity liberalization
12 12
“Kakaku.com Electricity Rate Comparison” provides information on 126 electricity rate plans from 22 companies and the information is constantly being updated.
Kakaku.com also has limited offers for its users.
The business model will shift from a fee or ad-based model to a commission based model starting
April.
Electric power suppliers
Existing major power
companies
New Power Producers
and Suppliers
(PPS)
Users
Approx. 50 mn
households
Posting of Plans and rates
Ad placement Rate
comparison
Applications
Switching of Power Suppliers *Starting April 2016
• Organization of information
• Simulated rate plan comparison
• Exclusive rate plans for Kakaku.com users
* The number of companies and electricity rate plans on “Kakaku.com Electricity Rate Comparison” as of February 1, 2016. * Source: Population Census of Japan (Ministry of Internal Affairs and Communications, Statistics Bureau, Statistical Survey Department, Survey Planning Division)
Kakaku.com
3.73
6.66
0
4
8
Dec 2014 Dec 2015
Overseas businesses' progress
13
Monthly unique users (in millions)
*Total monthly users in Philippines, Thailand, Indonesia and India.
YoY x1.8
・Monetization trials utilizing affiliate service providers started in November in Thailand and December in India. ・A monetization trial in Indonesia beginning in January is under consideration.
Monetization trials
tabelog
14
Tabelog
20
30
40
50
60
70
80
Dec 2014 Dec 2015
tabelog-related businesses' usership
15
Domestic and overseas monthly unique users (in millions) Domestic and overseas monthly unique users
Breakdown by device(%)
The number of domestic and overseas users reached a little under 73 mn as of end-December.
The cumulative number of users making restaurant reservations in Japan using the online reservation service surpassed 5 mn in January.
72.87
63.98 YoY +13.9%
Tabélog (US)
tabelog (Japan)
PC 33%
Smartphone
67%
Tabelog
63.69
71.92
55
60
65
70
75
Dec 2014 Dec 2015
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Paying individuals 465 519 534 666 743
Corporate sales 2,767 2,889 3,021 3,182 3,373
0
1,000
2,000
3,000
4,000
5,000
40.6K
restaurants
42.2K
restaurants
44.7K
restaurants
46.1K
restaurants
47.5K
restaurants
17,600 18,000 17,500
18,500
19,600
17,000
18,000
19,000
20,000
3.0
4.0
5.0
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Businesses' progress
16
tabelog quarterly Sales Trend (million yen)
Monthly unique users (in millions)
Fee-paying restaurants (in 1,000s) and ARPU (yen)
YoY +12.9%
3,556 3,409 3,234
YoY
+27.4%
3,851
( ARPU:yen ) (fee-paying restaurants)
Number of individual paid subscribers (in 1,000s)
4,119
505k 549k
837k
1,133k 1,280k
700
1,400
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
50
40
30
0
Tabelog
Accelerate
use of tabelog
online reservations
Current status - Expansion of business scope to include
operational support for restaurants
17
Full-scale roll out of the “Yoyaku Note" reservation system app for iPads beginning in January
Implementation of a cross-communication platform that closely links users and restaurants
Operational support
for restaurants
CRM solution
for restaurants
The automatic linkage with tabelog’s existing online reservation system will maximize the number seats available for online reservation.
By using an app instead of the traditional paper based system, less time has to be spent on reservation management, making operations more efficient lowering cost.
Customer information is automatically imported into a customer database, once a reservation is recorded, providing a new solution for increasing repeat customers and CRM.
Tabelog
0
50,000
100,000
150,000
200,000
250,000
3Q 3Q
FY2014 FY2015
Overseas businesses' progress
18
Number of reviews (Unit: reviews)
Tabélog monthly unique users (in millions)
YoY x8.0
YoY
x3.3
Expansion of priority geographical areas to cover major cities throughout the U.S.
0.29
0.96
0.0
0.5
1.0
Jan 2014 Jan 2015 Dec 2014 Dec 2015
New Media
19
New Media
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
New Media 543 707 676 1,021 782
0
200
400
600
800
1,000
1,200
New Media
20
Quarterly Sales Trend (million yen) Quarterly sales growth rates (%)
Travel business site Time Design and real estate information site Sumaity posted
strong sales and continued to maintain high growth.
YoY
+43.8%
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
New Media 28.8% 64.8% 49.9% 44.7% 43.8%
0%
20%
40%
60%
80%
New Media
1,710
1,850
1,000
1,500
2,000
3Q 3Q
FY2014 FY2015
0.48
0.54 0.51
0.0
0.2
0.4
0.6
Dec 2013 Dec 2014 Dec 2015
4.89
6.87
7.24
0
2
4
6
8
Dec 2013 Dec 2014 Dec 2015
Travel
21
4travel monthly unique users (in millions) yoyaQ.com monthly unique users (in millions) Time Design
Participating lodging facilities
YoY
+5.4%
YoY
-4.4% YoY
+8.4%
New Media
6.92
10.80
9.25
0
2
4
6
8
10
12
Dec 2013 Dec 2014 Dec 2015
0.92
1.18
1.39
0.5
1.0
1.5
Dec 2013 Dec 2014 Dec 2015
PC
81% PC
48%
Smartphone
19% Smartphone
52%
0%
20%
40%
60%
80%
100%
FY3/15 3Q FY3/16 3Q
Real Estate and Movie
22
Sumaity monthly unique users (in millions) eiga.com monthly unique users (in millions)
YoY
-14.3% YoY
+17.2%
Start of news distribution using LINE in December Number of rental inquiries
Percentage by device type (%)
New Media
2.61
5.79
0
2
4
6
Jan 2014 Jan 2015
0.73 0.77
0.0
0.4
0.8
Jan 2014 Jan 2015
Automobile and Lifestyle Information
23
webCG monthly unique users (in millions) Kinarino monthly unique users (in millions)
YoY
+6.2%
YoY
X2.2
2014
※Image is for illustration purposes.
Dec 2014 Dec 2015 Dec 2014 Dec 2015
Renewal of the Motor Show page in October Opening of Kinarino Mall in February, development of a
new revenue model
Finance
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Finance 233 264 270 300 227
0
100
200
300
3Q 3Q
FY2014 FY2015
Finance(Insurance)business
24
Quarterly Sales Trend (million yen)
Number of contracts for Online
Registration Insurance
Although sales decreased in reaction to premium rate increases for fire insurance, sales of overseas travel insurance and life insurance purchasable online remained strong.
YoY
+6.9%
YoY
-2.5%
Quarterly sales growth rates(%)
3Q 4Q 1Q 2Q 3Q
FY2014 FY2015
Finance 30.2% 28.2% 32.4% 45.3% -2.5%
-20%
0%
20%
40%
60%
Shareholder returns policy
25
The payout ratio is gradually increasing, and the forecast for the FY2016 year-end
dividend is 21 yen per share.
* A 200-for-1 common stock split was conducted on August 1, 2011.
* A 2-for-1 common stock split was conducted on April 1, 2013, and a 2-for-1 common stock split was conducted on September 1, 2013.
* Dividend per share has been calculated on the premise that a stock split occurred in FY2012
6.3
8.6
12.5
16.0
21.0 27.5% 28.1%
30.9% 32.5%
35.1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
0 yen
5 yen
10 yen
15 yen
20 yen
25 yen
30 yen
FY2012 FY2013 FY2014 FY2015 FY2016
(expectation)
Dividend per share
Payout ratio
Reference Data
26
Segments and Business Description
27
Segment Site
Category Business
Category Business Description
Inte
rne
t Me
dia
Kakaku. Com
Shopping Commission income from registered shops based on the number
of clicks and sales performance
Service
Commission income based on factors including the number of broadband network contracts
Commission income based on requests for estimates and/or information materials for car insurance, finance, and used car searches
Advertising Advertising income from banners, text advertisements, content
and search based advertising on Kakaku.com
Tabelog tabelog Income from tabelog (income from advertisements for restaurants
and other companies, income from a pay-per-use business targeting individuals, etc.)
Other New Media Income from operated sites such as yoyaQ.com, 4travel, Sumaity,
Time Design, eiga.com,and webCG
Fin
an
ce
Finance Commission income from a general independent insurance
agency business for life insurance, non-life insurance, etc. *Operated by Kakaku.com Insurance, Inc.
Operated Website User Profile
38.9%
23.8%
25.7%
23%
14%
25.9%
9.6% 20.8%
11.8% 6.5%
0%
20%
40%
60%
80%
100%
PC Smartphone
50+ 40-49 30-39 20-29 -19
59.4% 51.1%
40.6% 48.9%
0%
20%
40%
60%
80%
100%
PC Smartphone
Male Female
Age distribution and male-female ratio: Excerpted from a Nielsen Online Dec 2015 study (Home & Work Data)
Age Distribution
Users above 30 account for less than 80% of total users on PC and 70% on smartphone.
While male user ratio is higher for PC, male-female ratio on smartphone is almost 50/50.
28
Male-Female Ratio
2Q
3
3Q
4
4Q
5
1Q
6
2Q
7
3Q
42
4Q
52
1Q
62
2Q
63
Operating Income 3,189 3,810 4,369 3,509 3,715 4,566 5,017 4,276 4,395
Operating margin 47.0% 49.7% 49.8% 44.1% 43.4% 49.5% 49.9% 45.9% 44.5%
0%
10%
20%
30%
40%
50%
60%
0
1,000
2,000
3,000
4,000
5,000
6,000
Operating Income by Quarter (Consolidated)
29
FY2013 FY2014 FY2015
(Unit: million yen,%)
* Tabelog Inc. and Time Design Co, Ltd. are included in consolidated accounts from FY3/2015 1Q
* webCG, Inc. is included in consolidated accounts from FY3/2016 1Q
FY2010 FY2011 FY2012 FY2013 FY2014
Operating Income 7,854 9,010 11,616 14,680 16,808
Operating margin 50.3% 48.8% 49.9% 49.2% 47.0%
35%
40%
45%
50%
55%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Operating Income by Fiscal Year (Consolidated)
30
(Unit: million yen,%)
FY2010 FY2011 FY2012 FY2013 FY2014
Shopping 6,043 6,445 7,342 8,721 8,904
Service 3,426 4,520 6,160 7,173 6,944
Advertising 2,848 2,988 3,269 3,774 4,144
Tabelog 1,584 2,539 4,136 7,695 12,476
New media 1,213 1,384 1,726 1,712 2,408
Finance 487 585 641 735 909
Sales Contribution by Business by Fiscal Year (Consolidated)
31
18,463
24.5%
16.2%
13.7%
34.9%
7.5% 3.2%
15,603
22.0%
18.2%
10.2%
38.7%
7.8% 3.1%
23,276
31.5%
26.5%
14.0%
17.8%
7.4% 2.8%
29,814
29.3%
24.1%
12.7%
25.8%
5.7% 2.4%
35,787
24.9%
19.4%
11.6%
34.9%
6.7% 2.5%
Service
Advertising
Shopping
tabelog
Finance
Ka
ka
ku
.co
m
New Media
Note: Amounts
exclude inter-segment
sales and transfers.
(Unit: million yen,%)
32
◆Customer Purchasing Support Site Kakaku.com
This site provides price, product, and word-of-mouth information on various products and services.
◆Restaurant Ranking and Review Site tabelog
This site provides reliable restaurant rankings by rating restaurants on a scale of one to five based on word-of-mouth and reviews collected from users.
◆Website for last-minute discounts at hotels and
Japanese-style inns yoyaQ.com This is a service for reserving rooms at hotels and
Japanese-style inns at bargain rates, mainly for plans discounted
due to last-minute cancellations or other special reasons.
◆Photo Community Site PHOTOHITO
Based on the concept “Connecting people with photos,” the site provides a place for people to share their favorite photos.
◆Travel review and comparison site 4travel
Based on the concept “Collaborative online travel guide,” this site provides information on domestic and international travel posted by users.
(Operated by consolidated subsidiary 4travel, Inc.)
◆Comprehensive Movie Information Site eiga.com
This site provides wide-ranging movie information reviews by professional critics and our editorial staff, as well as reviews posted by users.
(Operated by consolidated subsidiary eiga.com, Inc.)
◆Real Estate/Housing Information Website Sumaity
This site provides information on rental properties, apartments and houses for sale.
◆Insurance Selection Consulting Service Offers a wide range of insurance, including life insurance, non-life insurance, car insurance, and travel insurance. (Operated by consolidated subsidiary Kakaku.com Insurance, Inc.)
◆Cooking Support App recipom
“Recipom is a free app that supports daily meal preparation. It allows users to easily and confidently search over 80,000 delicious recipes provided by professionals.
◆Wine Share/Management App Vinica
This is a free camera app that allows users to share their favorite new wines with friends and record tasting reviews.
◆Customer purchasing support site for non-Japan Asia Priceprice.com
Priceprice.com serves the Philippines, Thailand and Indonesia based on the “Enjoy Smart Shopping” concept. It provides user reviews and pricing and product information on products.
◆Tabélog Modeled after the tabelog site for the Japanese market, TABElog is tailored to the US market with a fresh design and leading-edge functionality.
◆Kinarino Kinarino provides a full range of lifestyle information on topics such as fashion, household goods and food based on a theme of "beautiful and gentle lifestyle."
◆Dynamic package reservation system
Consolidated subsidiary Time Design provides a dynamic package reservation system that enables users to purchase airline tickets and reserve hotel rooms via airlines and hotels' official websites.
◆webCG, daily must-visit site for car lovers
Launched in 1998 as the online version of the automobile magazine CAR GRAPHIC, webCG is an old-school online magazine for car lovers. Enjoyably provides in-depth, reader-friendly information mainly on new models. (Operated by consolidated subsidiary webCG, Inc.)
Services Provided by the Kakaku.com Group
33
Company Profile
Company name Address
Founded URL
Share Listing Stock Code Related Companies
Kakaku.com Insurance, Inc. URL: http://hoken.kakaku.com/insurance/company.html
4travel, Inc. URL: http://4travel.jp/
eiga.com, Inc. URL: http://eiga.com/
Time Design Co. Ltd. URL: http://www.timedesign.co.jp/
Tabélog, Inc. URL: http://www.tabelog.us/
webCG, Inc. URL: http://www.webcg.net/
Information and projections of future performance contained in this document include the
Company’s judgments premised on information available at the time of preparation and
assumptions concerning uncertainties. They may differ from actual business performance and results
due to a variety of factors
Kakaku.com, Inc. DIGITAL GATE BUILDING, 3-5-7, Ebisu minami, Shibuya-ku, Tokyo 150-0022 December 1997 http://corporate.kakaku.com/?lang=en
The First Section of Tokyo Stock Exchange 2371