Research using Michelle Lake & Rajiv Johal
Research using
Michelle Lake & Rajiv Johal
Introduction Overview & Job Searching Groups & Applications Company Research Competition Best Practices
Presentation Outline
LinkedIn: brief company history
Online as of 2003
Reached profitability in 2006
2011: 90 million user profiles and growing What is LinkedIn? Video
User profile
Geared towards working professionals “Men (18%) are more likely than
women (10%) to maintain a profile on LinkedIn, while women (78%) are more likely than men (68%) to have a profile on Facebook”
User profile
Lenhart, A. et al. (2010. February 3). Social media and young adults. Retrieved January 27, 2011 from Pew Internet website
Lenhart, A. et al. (2009, January 14). Adults and social network websites. Retrieved January 1, 2011 from Pew Internet website
eMarketer. (2011, January 5). Social media sites used by US SMBs, by sales type, May 2010. Retrieved January 27, 2011 from eMarketer database.
Overview
Who’s In?
Database of Professionals
“…LinkedIn, the social network that doesn’t want to be known as a social network—the one that’s about having, getting and keeping a job.” (Slutsky 2)
“Virtual” CV
Connections/Links
Overview
Virtual CV
Public profile link: http://www.linkedin.com/in/jeffweiner08
Contact Info
These options give you control of
how & when you will show
up in searches
Your Network and types of connections
Colleagues, classmates, clients Common connections
Overview
Get Introduced Through a Connection…
Snapshot of your current place of work
Social connections in your network
Overview
Profile views (pro vs. basic)
Search results
Recommendations
Job Searching Tools
Your Companies
Job Search – Simply Hired
See Who Can Help You…
Job Searching Tools
Simply Hired
Professional interest
Discussions
Access to members/resources
Groups
ACRL
Workspace Apps Projects & Teamspaces Huddle workspaces
Social Apps Twitter Wordpress Amazon Reading List My Travel Events Polls Bloglink
Applications
Presentation Apps Google Presentation Slideshare Creative Portfolio Display Box.net files
Specialized Apps Lawyer Ratings FT Press SAP Community Bio Real Estate Pro Legal Updates
Applications
Who is talking about your organization? As an employer As an employee As a job hunter
Company Buzz
Buzz Words
Trends
Uses
Company Buzz
Company Buzz
Access to management and employee profiles Shows skills and certification needed to attain
a certain position Source of data on private firms, non-profits Limit companies to a specific location
Further limit to your connections
Why do company research on LinkedIn?
Companies Page
Recent news
Link to Businessweek company profile
Directory tool to find public and private firms List of service providers
Ex. Graphics designer in Montreal
Advanced people search Find information on a particular company
function/position in job description details Ex. What does a corporate librarian do?
Business Research
Information Reliability
Qualified users only allowed to enter company details: Current company email address Current position within company posted
on your profile Company administrator assigned to
manage a company page
Ask questions and respond to queries Free service Professional expertise vs. community-
based responses Focus on business and technology No fake aliases
Archival knowledge base
LinkedIn Q&A
trends AND pharmaceuticals
Xing https://www.xing.com/
Competitors
More business networking sites
Businessweek – 10 Ways to Use LinkedIn in Your Job Search: http://www.businessweek.com/managing/content/jun2010/ca2010067_197297.htm
100+ Smart Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/
Mashable - 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/
Mashable – How to Optimize Your LinkedIn Profile: http://mashable.com/2010/12/15/optimize-linkedin-profile/
LinkedIn Blog – Security & Privacy: http://blog.linkedin.com/2009/02/10/quick-tips-on-security-and-privacy/
Best Practices
Build a network…make connections
Participate in asking and answering
Additional tool for corporate research
Conclusion
Thank you
Breeding, M. (2009). The Systems Librarian: Social Networking Strategies for Professionals. Computers in Libraries. 29(9): 29-31. Retrieved from http://www.infotoday.com/cilmag/
Butow, E. (2009). How to succeed in business using LinkedIn: Making connections and capturing opportunities on the web’s #1 business networking site. New York: AMA.
Craig, R. (2011, January 13). Streamline updates to enhance your digital presence. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/report-on-business/managing/on-the-job/streamline-updates-to-enhance-your-digital-presence/article1869362/
Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35-37. Retrieved from http://www.infotoday.com/online/default.shtml
Glickman, J. (2011, February 1). The best networking email you’ll get all year. CNNMoney.com: Fortune Management. Retrieved from http://management.fortune.cnn.com/2011/02/01/best-networking-email-linkedin/
Information Today, Inc. (2010, August). Using LinkedIn as a company research tool. Information Advisor, 22(7).
Kassel, A. (2008, September 2). Social networking: A research tool. Retrieved from http://web.fumsi.com/go/article/find/3196.
Kooy, B. K., & Steiner, S. K. (2010). Protection, not barriers using social software policies to guide and safeguard
students and employees. Reference & User Services Quarterly, 50(1), 59-71. Retrieved from http://www.rusq.org/2010/10/03/protection-not-barriers-using-social-software-policies-to-guide-and-safeguard-students-and-employees
Further readings
Miller, A. (2010, August). Need a question answered? Try a Q&A service. Information Advisor, 22(8).
Redden, C. S. (2010). Social bookmarking in academic libraries: Trends and applications. Journal of Academic Librarianship, 36(3), 219-227. Retrieved from http://www.elsevier.com/wps/find/journaldescription.cws_home/620207/description#description
Skeels, M. M. & Grudin, J. (2009). When social networks cross boundaries: a case study of workplace use of Facebook and LinkedIn.In GROUP '09 Proceedings of the ACM 2009 international conference on Supporting group work (91-104): doi:10.1145/1531674.1531689
Slutsky, I. (2010, December 6). Why LinkedIn is the social network that will never die. Advertising Age, 81(43), 2-23. Retrieved from http://adage.com/digital/article?article_id=147475
Smith, I. (2009, November 23). Competitive intelligence research with LinkedIn – who’s hiring? Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/11/23/competitive-intelligence-research-with-linkedin-whos-hiring/.
Smith, I. (2009, December 7). Using LinkedIn People search to profile a company. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2009/12/07/using-linkedin-people-search-to-profile-a-company/.
Smith, I. (2010, March 29). Using LinkedIn Answers for competitive intelligence research. Retrieved from http://intelegia.com/mediacenter/tools_for_thought/2010/03/29/using-linkedin-answers-for-competitive-intelligence-research/.
Thew, D. (2008). LinkedIn – a user’s perspective: Using new channels for effective business networking. Business Information Review 25(2): 87-90. DOI: 10.1177/0266382108090810
Further readings