-
8/19/2019 Research Method Chap_011
1/31
McGraw-Hill/IrwinCopyright © 00! "y #he McGraw-Hill Co$panies, Inc% &ll
Rights Reser'ed%
Chapter 11Chapter 11
MeasurementMeasurement
-
8/19/2019 Research Method Chap_011
2/31
11-2
Learning Objectives
Understand . . .
• The distinction between measuring objects,properties, and indicants of properties.
• The simiarities and differences between thefour scae t!pes used in measurement andwhen each is used.
• The four major sources of measurementerror.
• The criteria for evauating goodmeasurement.
-
8/19/2019 Research Method Chap_011
3/31
11-"
#use#oint$ %esearch %eveation
32.5The percent of U.&.
manufacturers e'periencing
unfair currenc! manipuation in
the trade practices of other
countries.
-
8/19/2019 Research Method Chap_011
4/31
11-(
)h! *easurement +s +mportant
“If you can’t measure it, you can’t
manage it.”
Bob Donath,Bob Donath and Co, Inc
-
8/19/2019 Research Method Chap_011
5/31
11-
*easurement
Selecting
measurable phenomena
Developing a set of
mapping rules
Applying the mapping rule
to each phenomenon
-
8/19/2019 Research Method Chap_011
6/31
11-
haracteristics of *easurement
-
8/19/2019 Research Method Chap_011
7/31
11-/
Leves of *easurement
Orinal
interval
!atio
"ominal Classification
-
8/19/2019 Research Method Chap_011
8/31
11-0
T!pes of &caes
Orinal
interval
!atio
"ominal
-
8/19/2019 Research Method Chap_011
9/31
11-
omina &caes
• Mutually e#clusive andcollectively e#haustive
categories• 3'hibits the
classification characteristic on!
-
8/19/2019 Research Method Chap_011
10/31
11-14
Leves of *easurement
Orinal
interval
!atio
"ominal Classification
Orer
Classification
-
8/19/2019 Research Method Chap_011
11/31
11-11
Ordina &caes
• haracteristics ofnomina scae pus anindication of orer
• +mpies statement ofgreater than and essthan
-
8/19/2019 Research Method Chap_011
12/31
11-12
Leves of *easurement
Orinal
interval
!atio
"ominal Classification
Orer
Classification
Orer
Classification Distance
-
8/19/2019 Research Method Chap_011
13/31
11-1"
+nterva &caes
• haracteristics of
nomina and ordina
scaes pus the
concept of e$ualityof interval.
• %$ual istance
e'ists between
numbers
-
8/19/2019 Research Method Chap_011
14/31
11-1(
Leves of *easurement
Orinal
interval
!atio
"ominal Classification
Orer
Classification
Orer
Classification Distance
"atural Origin
Orer
Classification Distance
-
8/19/2019 Research Method Chap_011
15/31
11-1
%atio &caes
• haracteristics of
previous scaes pus
an absoute 5ero point
• 3'ampes
6 )eight
6 7eight
6 umber of chidren
11 1
-
8/19/2019 Research Method Chap_011
16/31
11-1*oving from +nvestigative to
*easurement 8uestions
11 1/
-
8/19/2019 Research Method Chap_011
17/31
11-1/
&ources of 3rror
!esponent
&nstrumentMeasurer
Situation
11 10
-
8/19/2019 Research Method Chap_011
18/31
11-10
3vauating *easurement Toos
CriteriaCriteria
9aidit!
#racticait! %eiabiit!%eiabiit!
11 1
-
8/19/2019 Research Method Chap_011
19/31
11-1
9aidit! :eterminants
Content
ConstructCriterion
11 24
-
8/19/2019 Research Method Chap_011
20/31
11-24
+ncreasing ontent 9aidit!
ContentLiterature
&earch
Literature
&earch
3'pert
+nterviews
3'pert
+nterviews
;roup
+nterviews
;roup
+nterviews
8uestion
:atabase
8uestion
:atabase
3tc.3tc.
11 21
-
8/19/2019 Research Method Chap_011
21/31
11-21
9aidit! :eterminants
Content
Construct
11 22
-
8/19/2019 Research Method Chap_011
22/31
11-22
+ncreasing onstruct 9aidit!
ew measure of trustew measure of trust
-
8/19/2019 Research Method Chap_011
23/31
11-2"
9aidit! :eterminants
Content
ConstructCriterion
11 2(
-
8/19/2019 Research Method Chap_011
24/31
11-2(
=udging riterion 9aidit!
%eevance%eevance
>reedom from bias>reedom from bias
%eiabiit!%eiabiit!
?vaiabiit! ?vaiabiit!
Criterion
11 2
-
8/19/2019 Research Method Chap_011
25/31
11-2
Understanding 9aidit! and %eiabiit!
11 2
-
8/19/2019 Research Method Chap_011
26/31
11-2
%eiabiit! 3stimates
Stability
&nternal
Consistency
%$uivalence
11-2/
-
8/19/2019 Research Method Chap_011
27/31
11-2/
%eiabiit! 3stimates
Stability
&nternal
Consistency
%$uivalence
11-20
-
8/19/2019 Research Method Chap_011
28/31
11-20
%eiabiit! 3stimates
Stability
&nternal
Consistency
%$uivalence
11-2
-
8/19/2019 Research Method Chap_011
29/31
11 2
%eiabiit! 3stimates
Stability
&nternal
Consistency
%$uivalence
11-"4
-
8/19/2019 Research Method Chap_011
30/31
11 "4
#racticait!
%conomy &nterpretabilityConvenience
11-"1
-
8/19/2019 Research Method Chap_011
31/31
11 "1
