Research Design for Class

8/10/2019 Research Design for Class

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RESEARCH DESIGN

J.K.NAYAK



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Cross#S/tiona1Dsign

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Dt/ting C!ang

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Cross#S/tiona1 Data 9ay Not S!o8C!ang

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Errors in 9arktingRsar/!• ;! total error is t! 3ariation bt8n t! tru

man 3a1u in t! popu1ation of t! 3ariab1 ofintrst an2 t! obsr32 man 3a1u obtain2 int! markting rsar/! pro</t.

• Random sampling error is t! 3ariationbt8n t! tru man 3a1u for t! popu1ationan2 t! tru man 3a1u for t! origina1 samp1.

• Non-sampling errors /an b attribut2 tosour/s ot!r t!an samp1ing7 an2 t!y may bran2om or nonran2om in/1u2ing rrors inprob1m 2=nition7 approa/!7 s/a1s7>ustionnair 2sign7 intr3i8ing mt!o2s7 an22ata prparation an2 ana1ysis. Non#samp1ingrrors /onsist of non#rspons rrors an2rspons rrors.



Errors in 9arktingRsar/!• Non-response error ariss 8!n som of t!

rspon2nts in/1u22 in t! samp1 2o notrspon2.

• Response error ariss 8!n rspon2nts gi3ina//urat ans8rs or t!ir ans8rs armisr/or22 or misana1y?2.



Citi/orp :anks on E@p1oratory7 Ds/ripti37an2 Causa1 Rsar/!

$ A taskfor/ 8as /rat2 to bttr 2=n t! markt paramtrs toin/1u2 a11 t! n2s of t! many Citi/orp bran/!s. A =na1 2/ision8as ma2 to in/1u2 Amri/ans ** yars of ag or o12r7 rtir27 an2in t! uppr !a1f of t! =nan/ia1 strata of t!at markt.



& E@p1oratory rsar/! in t! form of s/on2ary 2ataana1ysis of t! matur or o12r markt 8as t!nprform2 an2 a stu2y of /omptiti3 pro2u/ts 8as/on2u/t2. E@p1oratory >ua1itati3 rsar/! in3o13ingfo/us groups 8as a1so /arri2 out in or2r to 2trmin

t! n2s an2 2sirs of t! markt an2 t! 131 ofsatisfa/tion 8it! t! /urrnt pro2u/ts.

In t! /as of snior/iti?ns7 a grat 2a1 of

2i3rsity 8as foun2 in t!markt. ;!is 8as2trmin2 to b 2u tosu/! fa/tors as aBun/7r1ati3 ag7 an2 t!

absn/ or prsn/ of aspous.




( ;! n@t stag of rsar/! 8as brainstorming. ;!is in3o132t! formation of many 2irnt =nan/ia1 pa/kags aim2 at t!targt markt. In t!is /as7 a tota1 of $' i2as 8r gnrat2.




) ;! fasibi1ity of t! $' i2as gnrat2 in stp ( 8ast!n tst2. ;! i2as 8r tst2 on t! basis of 8!t!rt!y 8r possib1 in r1ation to t! businss. ;! fo11o8ing1ist of >ustions 8as us2 as a sris of !ur21s t!at t!i2as !a2 to pass to /ontinu on to t! n@t stp.

Can t! i2a b @p1ain2 in a mannr t!at t! targtmarkt 8i11 asi1y un2rstan2

Dos t! i2a =t into t! o3ra11 stratgy ofCiti/orp




Is t!r an a3ai1ab1 2s/ription of a sp/i=/ targt marktfor t! propos2 pro2u/t

Dos t! rsar/! /on2u/t2 so far in2i/at a potntia1mat/! for targt markt n2s7 an2 is t! i2a pr/i32 to

!a3 appa1 to t!is markt

Is t!r a fasib1 out1in of t! ta/ti/s an2 stratgis forimp1mnting t! program

Ha3 t! =nan/ia1 impa/t an2 /ost of t! program bnt!oroug!1y 3a1uat2 an2 2trmin2 to b in 1in 8it!/ompany pra/ti/s

In t!is stu2y7 on1y on i2a gnrat2 from t! brainstorming

sssion ma2 it past a11 t! 1ist2 !ur21s an2 on to stp *.




5) A creative work-plan was then generated. This plan was toemphasize the competitive advantage of the proposed product aswell as better delineate the specific features of the product.

6) The previous exploratory research was now followed up withdescriptive research in the form of mall intercept surveys of people

in the target market range. The survey showed that the list ofspecial features was too long and it was decided to drop thefeatures more commonly offered by competitors.




- Fina11y7 t! pro2u/t 8as tst markt2 insi@ of t! Citi/orp bran/!s 8it!in t!targt markt. ;st markting is a form of/ausa1 rsar/!. Gi3n su//ssfu1 tst

markting rsu1ts7 t! pro2u/t is intro2u/2nationa11y.




9arkting Rsar/!0roposa1• E@/uti3 Summary

• :a/kgroun2

• 0rob1m D=nitionb</ti3s of t! Rsar/!

•

Approa/! to t! 0rob1m• Rsar/! Dsign

• Fi128orkData Co11/tion

• Data Ana1ysis

• Rporting• Cost an2 ;im

• Appn2i/s

Research Design for Class

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