ESPA Summer School – Communicating Research Effectively – April 2016 1 Liz Carlile 11 April 2016 Liz Carlile, Director of Communications, IIED ESPA Comms Advisor Research Communicating Effectively
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ESPA Summer School – Communicating Research Effectively – April 2016 1
Liz Carlile
11 April 2016Liz Carlile
11 April 2016
Liz Carlile, Director of Communications, IIED
ESPA Comms Advisor
Research
Communicating Effectively
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Liz Carlile
11 April 2016
Effective
Communication
1. Who
2. Why
3. What
4. When
5. How
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11 April 2016
1. WhoStakeholder Mapping
• Who are they?
• What people, groups, networks are related to the work we are doing?
• Their role in the process of change - what might they need to know?
• Their potential power in the process of change?
• Their level of interest and engagement?
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2. Why
Strategic Framework
Influencing Mobilising
&
Engaging
Accessible
InformationProfile
raising
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11 April 20163. What WhatResearch content interpreted through:
• Academic reports
• Journal articles
• Policy Briefings
• Stories
• Media releases
• Audio Visual
• Web Content
• Slide sets
People looking for:
• Facts
• Figures
• Evidence
• Evidence for a particular context
• Bitesize information
• Memes, phrases
• Data visuals
• Info-graphics
• Short summaries
• Descriptions
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4. When
Scoping, Listening, Researching
Context is KEY:
• Processes (local, national, international)
• Newspegs
• Events
Demand not Supply
Enabling Environment
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5. How
What channels to use
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11 April 2016
Communicating Research
What is different?
Timing
Tricky messaging
Credibility
Over-cautious
Layers
Networks/communities of
practice
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11 April 2016Stakeholder Mapping
• Mapping
• Power Analysis
• Audience Development
• Relationship Management
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Power Analyses for
Stakeholders
• Influence change
• Fund/support
• Capacity
• Availability
• Awareness
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11 April 2016Exercise – Stakeholder Mapping
Group work – 20/25 mins
On your tables in groups of 5/6
1. Presenter please outline
your project
2. Discuss & Map all possible
stakeholders
3. Identify them under the
following headings & the kind of
message they would need
• Champions
• Blockers
• Preachers
• Sleepers
4. Share feedback
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