Research on campaigns, develop pitches and prepare background information for spokespeople. Manage campaigns, brands and risks. Competitors, key reputation drivers, trends and media hot spots. Engage internal and external stakeholders.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Activists change their Facebook profile photos to anti-Nestléslogans and start posting to the Nestléfan page
Nestlé: “To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted”
Nestlé: “To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted”
Activists change their Facebook profile photos to anti-Nestléslogans and start posting to the Nestléfan page
Nestlé: “To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted”
Nestlé: “To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted”
Now it even went worse with all kinds of criticism, allegations and simple insults being posted (e.g. bottled water dispute in the US, “killing babies”…)
Now it even went worse with all kinds of criticism, allegations and simple insults being posted (e.g. bottled water dispute in the US, “killing babies”…)
Key learnings:
Control? Don't use lawyers to take things off the Internet
Admit it, stop it, and apologize
Customerscriticizing you are telling you something very valuable
Communications professionals can conduct on-the-fly research and do-it-yourself (DIY) media analysis of news and trends in both traditional and social media.
They can monitor emerging issues and trends by creating and saving interactive charts to dashboards.
publications and Web sites; 159 countries, 23 languages
Social Media Content: Millions of blogs and social media sources, including boards and consumer review sites
Do-it-yourself media analysis: Enter just a few keywords to get instant media analysis presented in interactive charts
Visualisation: Save interactive charts on up to three dashboards so that you can monitor topics for as long as they stay in the news cycle.
Research-on-Demand: Benchmark or analyze issues, events, campaigns. Monitor issue/crisis impact on stakeholders, leveraging Dow Jones’ MediaLab’s global expertise and resources.
Research & Promote the BuzzLeverage Dow Jones’ Tools and Expertise