repurposing - Social media day Miami

The Missing Link

The Secret to Repurposing for

Social Media Pros

How to Plan What to Say, When to Say it, and Where to Say it ONLINE

LisaDSparks.com

@LisaDSparks

I make the Internet

Simple for Savvy

Businesses

Recycle That *ish!

Recycle That *ish!

The Key Tactic:

Re-Purposing

Scheduling

Strong Core

1500-Word Blog Posts

Lots of Bullet Points

Several Numbered Lists

Highlighted first sentence in paragraph

Conversational Style

Meme Images

Meme Images

Meme Images

Use Canva.com

Here’s an

example

Plan for what

you’ll say online.

Here’s what one looks like:

Month January February March

Sales Goal $5,000 $5,000 $5,000

Topic

Why copper is

better than PVC

for enduring

plumbing system.

Prepare pipes for

spring.

Preventative

maintenance for

your plumbing

system.

Emotional

Selling

Proposition

I’m smart. I’m prepared. I’m prepared.

Core Blog and/or

Pulse Article

Title

What Your

Plumber May Not

Be Telling You ...

Add this one

element to your

spring cleaning

list - now!

Don’t Make the

Mistake They All

Made ...

EmailQuick blurb on

copper

Two emails in a

month on pipe

prep.

Two emails on

avoiding

plumbing trouble

Facebook

graphics and

memes on benefits

of copper pipes.

4 graphics

representing

pipe prep

2 graphics on

prevention

Twitterdaily tweets from

core article

use FB graphics

and tweet one-

liner for each

quick video and

one-liner

Core Blog Article

Take one blog article and give it

multiple lives on other social

media platforms.

Core Blog Article

Build the article with multiple

uses in (the back of your) mind.

from Blog to Email

Create 2 to 4

emails from the

blog article.

from Blog to Email

Make it a short

teaser of the blog

piece.

from Blog to Email

Include a link

back to the blog

page containing

the core article.

From Blog to Facebook

Create 8 Facebook

memes or graphics

based on the core

blog article.

From Blog to Facebook

Link back to the

core blog article.

From Blog to Facebook

Include the

Facebook graphic

on the page with

your blog post.

From blog to Twitter

Break out the core

article into at

least 10 tweets.

Blog AND Linkedin Pulse

Use one of the

Facebook graphics

as a Pulse graphic.

Blog AND Linkedin Pulse

Copy and paste the

blog content into

LinkedIn Pulse.

Blog AND Linkedin Pulse

Include a link

back to your blog.

From Rent to Own

You’re Renting Your Online

Presence on Twitter and Facebook.

From Rent to own Online

Use your

repurposing

of content for

From Rent to own Online

getting contact

info ...

From Rent to own Online

from your

Facebook friends

and followers

From Rent to own Online

and Twitter

followers.

Goals for Content

Keep financial goals in mind as you

create your core blog post.

Goals for Content

Ask yourself, “How does this

relate to my financial goals.”

topics for blog Posts

Lean on your Target Audience Profile.

topics for blog Posts

Tap into the challenges

of your target audience.

Emotional Sales Proposition (ESP)

ESP is what your audience says to

themselves about their challenges.

Emotional Sales Proposition (ESP)

Focus on supplying only

solutions as much as possible.

Example of ESP: Stress-Free

I want a stress-

free spring at

home.

Example of ESP: Avoid Trouble

I hate home repair

and want to make

sure I don’t have

to fix anything.

the wrap Up!

Make your focus connecting with the ESP

of your audience and leveraging your

following on social media.

Lisa D. Sparks

LisaDSparks.com

I make the Internet

Simple for Savvy

Businesses

"Aber Recycling" by Calum Hutchinson - Own work. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Aber_Recycling.jpg#/media/File:Aber_Recycling.jpg

By nathanmac87 (Ripped Abs Uploaded by Anastasiarasputin) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

"Conversation (5556628632)" by Matt @ PEK from Taipei, Taiwan - ConversationUploaded by russavia. Licensed under CC BY-SA 2.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Conversation_(5556628632).jpg#/media/File:Conversation_(5556628632).jpg