Top Banner
Content Repurposing 101 www.sarkemedia.com
22
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Content repurposing 101

Content Repurposing 101

www.sarkemedia.com

Page 2: Content repurposing 101

www.sarkemedia.com

Content repurposing is one of the smartest moves any

business owner can make.

Page 3: Content repurposing 101

www.sarkemedia.com

Content repurposing can expand the reach of your online marketing efforts,

Page 4: Content repurposing 101

www.sarkemedia.com

gaining you brand new audience segments and

increased profits.

Page 5: Content repurposing 101

www.sarkemedia.com

This blog post comes in two parts, some tips for trying

content repurposing today, and some more tips

tomorrow!

Page 6: Content repurposing 101

www.sarkemedia.com

Content repurposing and the rule of expansion.

Page 7: Content repurposing 101

www.sarkemedia.com

Every time you create a piece of content there will space and

time constraints.

Page 8: Content repurposing 101

www.sarkemedia.com

Why? Because you can take the parts of the articles where

you condensed information and

Page 9: Content repurposing 101

www.sarkemedia.com

expand those points more fully in order to create new content.

Page 10: Content repurposing 101

www.sarkemedia.com

The expansion process is much easier than creating new

content from scratch.

Page 11: Content repurposing 101

www.sarkemedia.com

The bones of what you need to say are already there in the compressed part of the older

content.

Page 12: Content repurposing 101

www.sarkemedia.com

All you have to do is add some flesh to those bones.

Page 13: Content repurposing 101

www.sarkemedia.com

Use your older content to create a slide deck.

Page 14: Content repurposing 101

www.sarkemedia.com

A slide deck is nothing more than those series of visuals you

see on a screen behind a person giving a talk.

Page 15: Content repurposing 101

www.sarkemedia.com

They contain the points that the speaker is making.

Page 16: Content repurposing 101

www.sarkemedia.com

They are a helpful way to keep both the speaker and audience

on track during the presentation.

Page 17: Content repurposing 101

www.sarkemedia.com

They are also an excellent way to present your content to

your online audience.

Page 18: Content repurposing 101

www.sarkemedia.com

All you need to do to create a slide deck is to remember your

outlining skills.

Page 19: Content repurposing 101

www.sarkemedia.com

The words on the slides in a slide deck are nothing more than an outline of the main

points of your content.

Page 20: Content repurposing 101

www.sarkemedia.com

Use a program like PowerPoint to create the slides

themselves.

Page 21: Content repurposing 101

www.sarkemedia.com

When the slide deck is finished, you can upload it to a

site like SlideShare.

Page 22: Content repurposing 101

www.sarkemedia.com

Once there new audience members can access your deck and, if they like what they see,

contact you for further information.