RETAIL MARKETING BY S.VIGNESH 11HM33 MBA 1 ST YEAR NATIONAL INSTITUTE OF TECHNOLOGY SURATHKAL,KARNATAKA
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- 1. RETAIL MARKETING BY S.VIGNESH 11HM33 MBA 1ST YEARNATIONAL INSTITUTE OF TECHNOLOGY SURATHKAL,KARNATAKA
- 2. COMPANY PROFILE Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai
- 3. THE FARM TO FORK MODEL (RELIANCE FRESH)
- 4. SUPPLY CHAIN MANAGEMENT Approaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturers Greater value for the Indian consumers
- 5. 4PS OF MARKETING
- 6. PRODUCT Vegetables and fruits House hold items Food and beverages All premiere brand + Private label Groceries only private label Dairy products Non veg food items Ready to eat items
- 7. PRICE Low cost model Discount pricing Value pricing Low margin , high sales volume Factors for low pricing Bulk purchasing Central warehousing Transportation
- 8. PLACE Low cost locations Targets semi urban population Designed to look crowded All cities in India has at least one outlet
- 9. PROMOTION Discount scheme days Saturday and Sunday Reliance fresh membership card Reliance One Through media especially newspapers. Package carry bag Directories Bill boards Audio materials Point of purchase displays
- 10. SALES PROMOTION Premiums and gifts Sampling Rebates
- 11. EVENTS / EXPERIENCE Social event Store tour
- 12. PUBLIC RELATION AND PUBLICITY Camps Publications
- 13. PUSH V/S PULL STRATEGIES
- 14. PUSH STRATEGY Point of sale displays. Special Displays. Dealers Premium, Gifts. Advertising materials. Catalogs and brochure. Events. Sampling.
- 15. PULL STRATEGY Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.
- 16. BRAND IDENTITY Design Logo symbol Brand name
- 17. COMPETITORS
- 18. DIRECT COMPETITORS LM 365 Godrej Aadhar Adani Agri Fresh Trinethra Subhiksha ITC Choupal Fresh Bharti Retail Hariyali Kisaan BazaarINDIRECT COMPETITORS Push cart vendors Mother dairy Local vendors
- 19. SWOT ANALYSIS
- 20. STRENGTH Experienced Management team Strong IT and Backend operations Horizontal Integration Backward Integration Good financial position Brand Equity
- 21. WEAKNESS Losses due to Joint ventures Presence at Prime Locations Multi-Format Presence
- 22. OPPORTUNITIES Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India
- 23. THREATS Increase in the operating costs Low Price Competition Government restriction Increasing competition
- 24. THANK U!!!
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