Relationship Sales

SALES DEPARTMENT RELATIONS

PRESENTED BYNALLU CHETAN REDDY

AFMI, MYSORE.INDIA

INTRODUCTIONDEALS: Interdepartmental relations and

coordination Coordination of personal selling with other

marketing activities Coordination of personal selling with other

departments Sales department’s external relations

Interdepartmental relation and coordinationIntroduction : Coordinating is the activities of all

departments so that maximum progress is made towards overall company objectives.

This is the dynamic relationship , so a change in one department often has repercussions in others.

Coordination methodsFormal coordination method:

(1) To build coordination in to the organization through grouping allied activities under a high ranking executives.

(2) To achieve coordination through the general administrative officer- president ,vice president or general manager.

(3) To use policy , planning and coordinating committees made up of representative of concerned departments.

continueInformal coordination : informal

coordination is generally more important than formal coordination.

COORDINATION OF PERSONAL SELLING WITH

OTHER MARKETING ACTIVITIES

SALES AND ADVERTISING:

SAME OBJECTIVE – DIFFERENTAPPPROACHES

NEED SKILLFULL BLENDING

ASSISTS EACHOTHER

GOOD COORDINATION & FREQUENT COMMUNICATION

SALES & MARKETING INFORMATION:

WHY ???

ASSISTS EACH OTHER

MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS

SALES & SERVICE:

SERVICE IS A POWERFUL SELLING ARGUMENT

LOCATING PERSONNEL IN THE SAME FIELD OFFICE

CO ORDINATING IS INFORMAL & AT LOWER ORGANIZATIONAL LEVELS

SALES & PHYSICAL DISTRIBUTION:

IMPORTANT IN SECURING SALES VOLUME

FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED

COORDINATION OF PERSONAL-SELLINGWITH OTHER DEPARTMENTSSALES AND PRODUCTION: Why is it essential? Importance of Coordination How they are mutually important to

each other How to achieve coordination

SALES AND RESEARCH AND DEVELOPMENT:

Why is it required? Achievements When they are maintained i. New Product Departments ii.New Product Managers iii. New Product Project Management

team iv. Product Development Committee

SALES AND PERSONNEL

SALES AND FINANCE Budget control

Credit regulations Credit policies

SALES AND ACCOUNTING

SALES AND PURCHASING: Cooperation is in 3 main ways- 1. sales department provides

purchasing with sales estimates. 2.purchasing department

informs the sales dept on stock availability. 3.fulfills the sales department

requirements.

SALES AND PUBLIC RELATIONS

SALES AND LEGAL ASPECTS.

SALES DEPARTMENT’S EXTERNAL RELATIONS

1.FINAL BUYER RELATIONS:

IMPORTANCE

RESEARCH

RESPONSIBILITY

BASIC PRODUCT SERVICE POLICIES

2.INDUSTRY RELATIONSTWO OBJECTIVES OF TRADE

ASSOCIATION

OTHER FUNCTIONS

CONTACTS WITH COMPETITORS

CONTROVERSIAL CONDUCT

3.GOVERNMENT RELATIONS

IMPACT OF GOVT RULES &REGULATIONS

IMPACT ON MARKETS

IMPACT ON CREDIT

BUYING BY THE GOVT

IMPACT OF GOVT INCOME

4.EDUCATIONAL RELATIONS

IMPACT OF SCHOOL

EDUCATION OF SALES EXECUTIVES

IMPACT OF SALES EXECUTIVES ON

EDUCATIONAL PROGRAMMES

5.PRESS RELATIONS

IMPACT OF PUBLICITY

IMPACT OF GOOD PRESS RELATIONS

OPEN DOOR POLICY

CONCLUSION

THANK YOU