Regional Transportation Agency of Central Maryland.

Regional Transportation Agencyof Central Maryland

Transportation Management of Central Maryland (TMCM)

This Presentation Will:

1. Provide a brief overview of the RTA.2. Explain the new management structure.3. Provide details about the Central Maryland Regional

Transit Facility.4. Talk about the challenges of the new organization5. Show samples of visual changes to enhance and

rebrand the organization.6. Provide answers to questions.

Why Was the RTA Established?

• To create a more effective and efficient public transportation system in Central Maryland.

• To reduce operating costs by more than 10%. • To combine management and administrative functions of

multiple transit organizations. • To provide better customer service for our riders and

organizations we serve.

Participating Jurisdictions

New Management

To combine all of the administrative and operating activities from Anne Arundel County, Howard County, Northern Prince George’s County, and the City of Laurel fixed route and paratransit services into a single entity called the RTA .

Benefits of RTA Organizational Structure

Central Maryland Regional Transit Facility 8800 Corridor Road, Annapolis Junction, MD

Central Maryland Regional Transit Facility 8800 Corridor Road, Annapolis Junction, MD

Specs• 22,000 total square feet• 5 Maintenance Repair Bays, 1 Chassis Wash Bay, 1 Vehicle Bay• 105 bus unit capacity• 200+ employeesFacility Benefits• Service multiple transit vehicles from 4 jurisdictions in one central

location. • All service, maintenance and refueling on-site.• Project is seeking LEED Silver Certification. LEED components; water use

efficiency, energy optimization, recycled building materials and indoor environmental quality.

Central Maryland Regional Transit Facility

Funding of the Facility• FTA (Federal Transit Administration) $6,655,374 • Howard County $5,144,000• MTA (Maryland Transportation Agency) $1,755,000• Anne Arundel County $1,264,150• Total Cost $14,818,524Engineering Firm: RK&K Sub-consultantsConstruction Firm: Roy Kirby & SonsConstruction Oversight: Whitman, Requardt & Associates

Project Completion Date: Mid-March, 2015

RTA Operations Began July 1st

What did riders experience?

Same level of service.

Same fare structure.

New schedules and easier to read maps.

Routes remained the same with some added efficiencies

Former Howard Transit / Connect–a-Ride routes are now branded with RTA logos and Maryland colors.

New RTA route 3-digit numbering system instead of colors and alphabet.

Bus driver uniforms are RED, BLACK and TAN.

Challenges

• Buildings• Buses• Set up of Organization• Culture

Buildings

• Completion of (2) Administrative office set ups• Furniture, phones, computers, Internet• Operations and Maintenance move set for late March?• Delays in New Operations Facility Construction

Buses

• Procured used buses from several locations• MTA- (4), 40’ NABI’s• Duluth- (6), 30’ Low Floor Gilligs• St. Cloud- (5), 35’ Gilligs• MTA- Prince Georges- (7 ), 35’ Thomas High Floor• MTA-Annapolis- (3), 30’ Optima’s• (25) Total buses new to our organization

Organizational Setup

• Complete Organizational Setup/Startup• Retain, Recruit, Hire and Train for all positions• Business Licenses, Software Needs, Union• Develop Policies and Procedures• Procure / Purchase office equipment- Computers,

furniture, phones, Forklift, Tools, Assets• Clean Facility

Culture

• Transform a “For Profit” Culture to a Customer Service oriented policy

• Cleaning and repairing deferred maintenance on building.• Improving Passengers Per hour Paratransit/Cab rides• Educating employees the importance of Customers • Developed several marketing techniques to educate

consumers on new RTA Brand.• Develop tools to create a smooth transition for riders

Fleet Branding

Schedules & Maps

transitRTA.com

Bus Shelter Branding

Former Shelter Design RTA Shelter Design

Street Signage

Former Signage Design RTA Branded Signage

Branding Video

Marketing & Outreach

Summary

• Creation of the new RTA• Overview of changes• Challenges of new startup• Marketing of new organization

Questions?

• Contact Information: Phil Pumphrey, General ManagerRegional Transportation Agency / First [email protected] x204www.transitRTA.com