Regional Sports Trust Profile Hawkes Bay

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Sport, recreation and

phySical activity profile:hawkeS bay reGion

2007/08


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ISBN: 1-877356-65-4

Citation:Sport and Recreation New Zealand. (2009). Sport, Recreation and Physical Activity Profile:

Hawkes Bay Region 2007/08. Wellington: SPARC.

Published in 2009 by Sport and Recreation New Zealand.This document is at www.sparc.org.nz.
http://www.sparc.org.nz/http://www.sparc.org.nz/http://www.sparc.org.nz/


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REGIONAL PROFILE HAWKES BAY 1

FOREWORDSPARC is pleased to release regional profiles from the 2007/08 Active New Zealand Survey.

This report is one of 17 regional profiles being released by SPARC one for each of the 17regional sports trust (RST) catchment areas. It provides a snapshot of sport and recreationparticipation levels among adults, both as participants and volunteers, as well as how manyadults are physically active.

The regional profiles are drawn from the national results outlined in the Active New ZealandKey Results report released in November 2008. The Active New Zealand Survey was the firstof its kind conducted by SPARC and was the most comprehensive national survey of sport, recreationand physical activity done in this country. It was a huge undertaking involving face-to-face interviewswith more than 4,000 New Zealanders. At least 200 interviews were conducted in most regions.

In each of the 17 regional reports, regional findings are presented and compared with the nationalprofile of sport, recreation and physical activity. The analyses show some interesting findings,especially in terms of the physical activities adults participate in across different parts of the country.

This report is a tool RSTs and other regional bodies can use to help understand the sport andrecreation engagement of their communities, providing assistance in planning for the future.Regional sports trusts and other regional partners play an important role in supporting andpromoting sport and recreation in New Zealand and SPARC hopes this report will aid them inthose tasks.

Finally, I would like to thank the following people and organisations who helped this project come

to fruition: all the participants who freely gave their time to participate in the survey; the Ministryof Health, Statistics New Zealand and Dr. Karen Moy who assisted with the design of the survey;Nielsen for undertaking the survey; and the SPARC Research Team which managed the survey,analysed the data and wrote this report.

Peter MiskimminChief Executive SPARC


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REGIONAL PROFILE HAWKES BAY2

CONTENTSForeword 1

Executive Summary 3

Report Content 3

Key Findings 3

Introduction 4

The 2007/08 Active NZ Survey 4

Methodology 4

Reported Findings 5

The Hawkes Bay Region 5

Participation in Sport and Recreation 6

Popular Activities 6

Participation in an Organised Competition or Event Over 12 Months 9

Received Instruction for a Sport or Recreation Activity Over 12 Months 9

Involvement in a Sport or Recreation Club or Centre Over a Month 10

Volunteers

Volunteer Levels 11

Most Common Volunteer Roles 11

National Physical Activity Guidelines 12

Physical Activity Levels 12

Physical Activity Levels Among Adults in the Hawkes Bay Region

by Gender 13

Physical Activity Levels Among All New Zealand Adults 14

The Number of Days Adults Achieved at Least 30 Minutes 14a Day of Moderate Intensity Physical Activity

Comparisons 15

Hawkes Bay Region and New Zealand Physical Activity Profiles Compared 15

Regional Comparisons 16


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EXECUTIVE SUMMARYReport ContentBased on information collected through the 2007/08 Active NZ Survey, this report provides anoverview of physical activity behaviours among adults (aged 16 years and over) living in theHawkes Bay region, in particular, their level of involvement with sport and recreation as participantsand volunteers and their overall level of physical activity. The findings for the Hawkes Bay region arealso compared with the national profile for sport, recreation and physical activity in this report.

Key FindingsThe sport, recreation and physical activity profile for the Hawkes Bay region was similar to thenational profile. Compared with New Zealand adults, a similar percentage of adults in theHawkes Bay region:

participated in at least one sport or recreation activity per week (New Zealand: 79%;Hawkes Bay: 73%) and per year (New Zealand: 96%; Hawkes Bay: 93%);

participated in at least one organised competition or event per year (New Zealand: 37%;Hawkes Bay: 43%);

were members of clubs or centres in order to take part in sport and recreation activities(New Zealand: 35%; Hawkes Bay: 41%);

received instruction from a coach, instructor, teacher or trainer to help improve theirperformance (New Zealand: 40%; Hawkes Bay: 44%);

were volunteers for a sport or recreation activity (New Zealand: 25%; Hawkes Bay: 28%); andachieved the national physical activity guideline by undertaking 30 minutes or more ofmoderate intensity physical activity on at least five out of seven days (New Zealand: 48%;Hawkes Bay: 53%).

In the Hawkes Bay region:

walking and gardening were, in that order, the two most popular sport and recreation activities;

pilates/yoga was on the 10 most popular activities list for adults in the Hawkes Bay region, butnot on the list for New Zealand adults;

canoeing/kayaking and tramping were on the 10 most popular activities list for men in the Hawkes Bay region, but not on the list for New Zealand men;

golf was on the 10 most popular activities list for women in the Hawkes Bay region, but not onthe list for New Zealand women; and

men were significantly more likely than women in the Hawkes Bay region to have participated inan organised competition or event per year (Men: 55%; Women: 31%).


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INTRODUCTIONThe 2007/08 Active NZ SurveyThe Active NZ Survey is a national-level survey run by Sport and Recreation New Zealand (SPARC) tomonitor physical activity, in particular, sport and recreation participation among New Zealand adults.

The sampling methodology was designed to enable SPARC to provide high-level informationabout sport, recreation and physical activity levels at a regional level, based on the geographicalareas serviced by New Zealands 17 regional sports trusts (RSTs). At least 200 participants wereinterviewed in each region, with the exception of Gisborne, where the interview target was 100(fewer participants were targeted because of the geographical spread of the Gisborne population).

Methodology

The SurveyThe Active NZ Survey consists of two data collection methods:

a sport and recreation survey; and1.

a seven-day physical activity recall diary.2.

The Active NZ Survey collected information about adult participation in different physical activitydomains (i.e. sport and recreation, active travel including walking or cycling to a destination,occupational activities and incidental activities like washing the car). Information about howfrequently people participated in physical activities, the variety of physical activities that eachindividual participated in, membership in clubs or centres for sport and recreation purposes andvolunteering in various roles to support sport and recreation activities was also collected.

The SampleData were collected within each region of New Zealand. A total of 4,443 adults aged 16 years and overwere interviewed face-to-face, of which 247 interviews were completed within the Hawkes Bay region.The interviews were completed over a 12-month period beginning in March 2007. An overall responserate of 61 percent was achieved for the total New Zealand sample, with a response rate of 76 percentfor the Hawkes Bay region.

Total Number of Completed Interviews and Weighted PopulationNumbers for the Hawkes Bay Region

Number Interviewed(n)

Weighted PopulationNumbers (n)

RegionalPopulation 247 122,654

Gender

Men 109 61,935

Women 138 60,719


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regional profile Hawkes Bay 5

rtd fdIn this report:

regional fndings (based on the total regional sample) are compared to national fndings; and

within each region, comparisons by gender are made (i.e. men versus women).

The regional fndings presented in each o the 17 regional reports are associated with margins oerror ranging between 4% and 12%. Findings based on the total regional sample have marginso error at the lower end o this range. When the data are analysed by gender, the fndings areassociated with margins o error at the higher end o this range.

The sample size per region, thereore, is large enough to produce reliable high-level fndings

according to the aorementioned comparisons, but is not large enough to produce reliable fndingsbased on more in-depth analyses (e.g. regional fndings by age). The comparisons noted in thisreport provide insights into how the regional activity profle compares with the activity profle or allNew Zealanders and any dierences in participation that may exist between men and women.

Although dierences between regional and national fndings or between male and emale fndingswithin a specifc region may be large, these dierences may not always be (statistically) signifcant.I regional fndings are signifcantly dierent to national fndings or i there are signifcant dierencesbetween men and women within a specifc region, this will be noted in the text o this document.More inormation regarding margins o error is available at www.sparc.org.nz.

Th H B rIn this report, the Hawkes Bay region reers to the geographical area serviced by the regional sportstrust, Sport Hawkes Bay.
http://www.sparc.org.nz/http://www.sparc.org.nz/


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Walking

Gard

ening

Equipm

ent-

basedexercise

1

Swim

mingCy

cling

20%

20%

30%

40%

50%

60%

10%

61.0%

32.8%

23.5% 23.1% 19.7%

PARTICIPATIONIN SPORT & RECREATIONPopular ActivitiesThe information presented in this section, Popular Activities, indicates thepercentage of adults in the Hawkes Bay region who participated in a specificactivity, irrespective of the intensity or duration of the activity undertaken.This section also includes participation levels for three timeframes: over12 months, per month and per week, and the number of different activitiesparticipated in, over 12 months.

The 10 Most Popular Sport and RecreationActivities Participated In Over 12 Months

1 Equipment-based exercise includes the use ofexercise equipment (e.g. exercycles, treadmills,weights) at home or at the gym.

2 Cycling includes mountain biking and cycling.3 Fishing includes freshwater and marine fishing.

74,849 40,204 28,29428,866 24,146

Number of Hawkes Bay adults participating


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Joggin

g/Ru

nning

Tram

pingGolf

Pilate

s/Yoga

Fishing

3

17.5%

11.6% 10.6% 8.2%8.4%

4 Includes both indoor and outdoor versionsof this activity.

21,457 14,278 13,057 10,01810,247

Walking was the most popular activity for men and women.

Six of the 10 most popular activities were the same for menand women.

Activities uniquely popular with women were pilates/yoga, dance,netball and aerobics, while fishing, jogging/running, canoeing/kayaking and tramping were uniquely popular among men.

The 10 Most Popular Sport and RecreationActivities Participated In Over 12 MonthsBy Gender

WomenActivity %

Walking 71.9Gardening 45.2Equipment-based exercise 30.4Swimming 24.3Cycling 18.7Pilates/Yoga 11.9

Dance 10.7

Netball4 10.6

Aerobics 6.2

Golf 5.3

MenActivity %

Walking 50.3Fishing 29.9

Cycling 27.3Gardening 20.6Golf 17.9Equipment-based exercise 16.8Jogging/Running 16.6

Swimming 15.2Canoeing/Kayaking 12.9

Tramping 11.6


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Participation in Sport or Recreation ActivityOver Different Timeframes

Percentage of adults who took part in at least one sport orrecreation activity

Among adults:

72.9 percent participated in sport and recreation perweek; and

the participation level increased to 92.6 percent over 12 months,indicating that most adults took part in at least one sport orrecreation activity.

OVER12 MONTHS

RegionalPopulation

GenderMen

Women

RegionalPopulation

GenderMen

Women

RegionalPopulation

GenderMen

Women

PER MONTH

PER WEEK

Number of Sport and Recreation Activities Participated In Over 12 Months

Over 12 months:

76.1 percent of adults participated in at leasttwo different types of sport or recreationactivity; and

on average, adults participated in 3.8different sport or recreation activities.

92.6

89.895.5

81.9

81.882.1

72.9

74.171.8

Percentage of adults who took part in

One sport orrecreationactivity

Two sport orrecreationactivities

Three ormore sportor recreationactivities

Averagenumber of sportand recreationactivities

RegionalPopulation 92.6 76.1 59.7 3.8

Gender

Men 89.8 75.5 63.9 4.3

Women 95.5 76.7 55.3 3.2


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5 Examples of organised competition and events included one-offevents such as a 5km run/walk or cycle event as well as organisedclub competition. The survey question excluded exercising at home(gym/callisthenics/pilates/yoga) and gardening as organised activities.

Over 12 months:

44.3 percent of adults received instruction from acoach, instructor, teacher or trainer to help improvetheir performance.

Over 12 months:

42.7 percent of adults participated in at least one organised competition or event; and

men were significantly more likely than women to haveparticipated in an organised competition or event.

Participation in an Organised5Competition or Event Over 12 Months

Received Instruction for a Sport orRecreation Activity Over 12 Months

%

RegionalPopulation 44.3

Gender

Men 41.1

Women 47.6

%


Gender

Men 54.7

Women 30.5

ve


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The Active NZ Survey examined the percentageof adults who had been members of thefollowing types of club or centre in order to takepart in a sport or recreation activity:

sport or physical activity club;

gym or fitness centre;

social club/work team; and

other type of club/centre.

Involvement in a Sport or RecreationClub or Centre Over a Month

6 Participants could choose multiple club/centre typesnoted in this table. As a consequence, the sum of thepercentages for each club/centre type does not equal41.0 percent.

Member of Any Club or Centre Member of a SpecificClub or Centre Type6

%

Sport/Physical activity club 25.3

Gym/Fitness centre 9.1

Social club/work team 2.7

Other type of club 7.6

Among the different types of clubsand centres:

25.3 percent of adults were members ofa sport/physical activity club in order toparticipate in sport and recreation activities.

During any month:

41.0 percent of adults were members ofclubs or centres in order to take part insport and recreation activities.

%


Gender

Men 43.4

Women 38.4

n


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7 Participants could choose multiple volunteer roletypes. Therefore, when the percentages for eachvolunteer role are summed, they do not equal28.2 percent.

VOLUNTEERS

Most CommonVolunteer Roles7

Coach/Trainer/Teacher/Instructor

Referee/Judge/Official/Umpire

Administrator/Secretary/Committee

member

10

12

14

8

6

4

2

0

14.6%

6.6%6.6%

11.1%

7.1%7.1%

The Active NZ Survey included a series of questions about volunteering in sport and recreation

activities. The survey collected information about the level of adult participation in volunteeringand whether adults had performed any of the following roles as volunteers:

coach/teacher/trainer/instructor;

referee/judge/official/umpire;

lifeguard/guide;

administrator/secretary/committee member;

parent helper; and

other. Over 12 months:

28.2 percent of adults volunteered for asport or recreation activity, equating to34,553 sport and recreation volunteers inthe Hawkes Bay region; and

14.6 percent of all adults volunteered as acoach, trainer, teacher or instructor.

Volunteer Levels

17,902 13,594 8,737 8,051

Gender %

Men 30.2

Women 26.1

%


Parent helper

Number of Hawkes Bay adult volunteers

%


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9 Sport and Recreation New Zealand.(2005). Movement = Health MeKorikori Ka Ora. Wellington: SPARC.

8 When summed, the percentagesper region may not equal 100%because of rounding

Adults were categorised intoone of three groups:

30 x 5 Guideline Met1.

Adults who achieved 30 minutes ofmoderate intensity physical activity on atleast five days out of seven.

Some Activity2.Adults who did not achieve 30 minutesof moderate intensity physical activity onat least five days, but did achieve at least30 minutes of moderate intensity physicalactivity in total, over seven days.

Inactive3.Adults who, over seven days, achieved

less than 30 minutes of moderate intensityphysical activity in total.

10 Moderate intensity physicalactivity will cause a slight, butnoticeable, increase in breathingand heart rate.

Tasman49.8%40.1%10.1%

Southland52.6%33.1%14.3%

CanterburyWest Coast53.2%32.5%14.3%

Otago51.1%36.4%12.5%

NATIONAL PHYSICAL

ACTIVITY GUIDELINESPhysical Activity Levels8The New Zealand Physical Activity Guidelines9 state that adults should participatein at least 30 minutes of moderate intensity physical activity10 on most, if not onall, days of the week.


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Bay of Plenty47.5%37.2%15.4%

Counties Manukau51.0%35.0%14.0%

Taranaki47.0%40.7%12.2%

Wellington47.6%42.7%

9.7%

Northland44.5%39.9%15.6%

Wanganui43.0%40.3%16.8%

Waitakere54.3%35.7%9.9%

Auckland44.0%40.3%15.7%

Over seven days:

the percentage of adults in the HawkesBay region who achieved the nationalphysical activity guideline was similar tothe percentage for New Zealand adults(New Zealand: 48.2%; Hawkes Bay: 53.3%).

Manawatu43.6%42.3%14.2%

Hawkes Bay53.3%37.0%9.7%

Gisborne35.2%38.6%

26.2%

Physical Activity LevelsAmong Adults in the

Hawkes Bay Region by Gender

North Harbour42.5%45.8%11.7%

Waikato45.9%46.4%

7.7%

Men55.8%35.9%8.3%

Women50.7%38.3%11.1%


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0Hawkes Bay

10

20

30

40

50

60

New Zealand

%

The Number of Days Adults Achieved at Least30 Minutes a Day of Moderate Intensity Physical Activity

18.6 19.453.3 48.228.1 32.4

Over seven days:

28.1 percent of adults in the Hawkes Bayregion engaged in 30 minutes of moderateintensity physical activity on a maximum of

two days;18.6 percent engaged in 30 minutes ofmoderate intensity physical activity on threeto four days; and

53.3 percent achieved 30 minutes ofmoderate intensity physical activity on atleast five days out of seven.

02 days 34 days 57 days

48.2%(1,578,046 adults)

30 x 5 Guideline Met

12.7 %(416,419 adults)

Inactive

39.1%(1,281,265 adults)

Some Activity

Physical Activity Levels AmongAll New Zealand Adults

Over seven days:

48.2 percent of all New Zealand adultsachieved 30 minutes of moderate intensityphysical activity on at least five days,equating to 1,578,046 adults meeting thenational physical activity guideline (30 x 5).


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COMPARISONSHawkes Bay Region and New Zealand Physical ActivityProfiles ComparedIn this section, comparisons between the findings for the Hawkes Bay region andNew Zealand11 are presented.

Popular ActivitiesPilates/yoga was on the 10 most popular activities list for adults in the Hawkes Bay region, butnot on the list for New Zealand adults.

Canoeing/kayaking and tramping were on the 10 most popular activities list for men in theHawkes Bay region, but not on the list for New Zealand men.

Golf was on the 10 most popular activities list for women in the Hawkes Bay region, but not onthe list for New Zealand women.

Organised Competition/Event Participation, Club/Centre Involvementand Instruction

Compared with New Zealand adults, a similar percentage of adults in the Hawkes Bay region:

participated in at least one organised competition or event (New Zealand: 36.9%;Hawkes Bay: 42.7%);

were members of clubs or centres in order to take part in sport and recreation activities

(New Zealand: 34.9%; Hawkes Bay: 41.0%); and

received instruction from a coach, instructor, teacher or trainer to help improve theirperformance (New Zealand: 39.9%; Hawkes Bay: 44.3%).

VolunteeringThe level of volunteering for adults in the Hawkes Bay region (28.2%) was similar to the levelfor New Zealand adults (25.3%).

Physical Activity LevelsThe percentage of adults in the Hawkes Bay region who achieved the physical activity

guideline was similar to the percentage for New Zealand adults (New Zealand: 48.2%;Hawkes Bay: 53.3%).

11 Findings for New Zealand adults can be found in the SPARC (2008) report titled Sport, Recreation and PhysicalActivity Participation Among New Zealand Adults: Key Results of the 2007/08 Active New Zealand Survey.This report is available at www.sparc.org.nz.


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Popular Activities OrganisedCompetition/ EventParticipation

Instruction

% of adults who participatedin at least one sport orrecreation activity...

Averagenumberofactivitiesper adult

per year

% of adults whoparticipated inat least one sportor recreationorganised

competition orevent per year

% of adultswho receivedinstructionfor a sportor recreation

activityper year

over 12months

permonth per week

New Zealand 96.0 2 90.0 2 79.0 2 4.6 36.9 2 39.9 2

Northland 95.8 6 94.3 6 85.5 6 5.5 38.0 6 31.1 6*

North Harbour 97.8 6 92.6 6 79.8 6 4.1 33.0 6 45.4 6

Waitakere 97.3 6 89.5 6 76.6 6 3.9 34.9 6 34.9 6

Auckland 96.3 6 90.6 6 78.9 6 4.3 35.9 6 41.3 6

Counties Manukau 97.1 6 84.6 6 71.8 6 4.1 36.3 6 40.3 6

Waikato 96.3 6 91.6 6 81.9 6 4.6 38.2 6 38.6 6

Bay of Plenty 95.8 6 89.6 6 77.4 6 4.3 31.5 6 36.7 6

Gisborne 97.8 8 93.3 8 81.1 8 6.4 37.0 8 45.4 8

Hawkes Bay 92.6 6 81.9 6 72.9 6 3.8 42.7 6 44.3 6

Taranaki 92.8 6 87.7 6 75.6 6 4.1 40.4 6 41.9 6

Wanganui 95.3 6 90.3 6 75.0 6 4.3 31.5 6 28.1 6*

Manawatu 97.6 6 91.1 6 79.2 6 4.6 26.2 6* 34.4 6

Wellington 96.0 5 91.7 5 80.2 5 5.4 39.7 5 38.4 5

Tasman 97.9 6 93.2 6 85.4 7 5.0 32.0 7 35.7 7

Canterbury West Coast 94.2 6 89.0 6 79.6 6 4.6 36.9 6 41.3 6

Otago 96.6 6 92.8 6 84.4 6 5.1 45.0 6 46.0 6

Southland 96.8 6 89.7 7 79.5 7 5.8 50.7 7* 49.1 7*

Regional ComparisonsThe table below provides an overview of findings for each region of New Zealandserviced by the regional sports trusts. Statistically significant differences betweenregional and national findings are denoted by an asterisk (*) and the margin of

error (i.e. 4%) associated with each percentage estimate is provided. Regionalreports are available at www.sparc.org.nz.

Compared to all New Zealand adults:

adults in the Northland region were significantly less likely to have received instruction to improvetheir performance for a sport or recreation activity;

adults in the Gisborne region were significantly less likely to have met the national physicalactivity guideline (30 x 5) and significantly more likely to be in the inactive group;

adults in the Wanganui region were significantly less likely to have been members of clubs or centres in order to take part in sport and recreation activities and were significantly less likely tohave received instruction to improve their performance for a sport or recreation activity;


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Club/CentreInvolvement

Sport or PhysicalActivity Club

Volunteering Physical Activity Levels

% of adults whowere members ofany type of clubor centre to takepart in sport

and recreationactivity

% of adults whowere members ofa sport or physicalactivity club totake part in sport

and recreationactivity

% ofadults whovolunteeredfor a sport orrecreation

activity

% of adults who...

met the

30 x 5Guideline

did someactivtiy

wereinactive

34.9 2 17.9 2 25.3 2 48.2 2 39.1 2 12.7 2

34.6 6 16.3 6 19.2 6 44.5 6 39.9 6 15.6 6

40.2 6 22.5 6 22.5 6 42.5 6 45.8 6 11.7 5

29.2 6 13.3 5 25.7 6 54.3 6 35.7 6 9.9 4

36.7 6 15.1 5 22.2 5 44.0 6 40.3 6 15.7 5

34.5 6 13.5 5 20.8 5 51.0 6 35.0 6 14.0 5

33.9 6 16.3 5 28.3 6 45.9 6 46.4 6 7.7 4

31.7 6 19.5 6 23.0 6 47.5 6 37.2 6 15.4 5

25.5 8 14.1 7 28.2 8 35.2 8* 38.6 8 26.2 8*

41.0 6 25.3 6 28.2 6 53.3 6 37.0 6 9.7 5

37.5 6 24.6 6 31.7 6 47.0 7 40.7 6 12.2 5

24.7 6* 12.0 5 30.3 6 43.0 6 40.3 6 16.8 5

30.7 6 15.3 6 19.2 6 43.6 7 42.3 7 14.2 5

37.6 5 19.4 5 21.5 5 47.6 5 42.7 5 9.7 4

30.3 6 15.7 6 32.7 7 49.8 7 40.1 7 10.1 5

34.8 6 18.4 5 28.1 6 53.2 6 32.5 6 14.3 5

36.4 6 24.0 6 32.0 6 51.1 6 36.4 6 12.5 5

36.7 7 19.6 6 37.4 7* 52.6 7 33.1 7 14.3 6

adults in the Manawatu region were significantly less likely to have participated in an organisedcompetition or event; and

adults in the Southland region were significantly more likely to have participated in an organisedcompetition or event, were significantly more likely to have received instruction to improvetheir performance for a sport or recreation activity, and were significantly more likely to have

volunteered for a sport or recreation activity.


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PO Box 2251, Wellington, New Zealand

Phone: +64 4 472 8058 Fax: +64 4 471 0813

Regional Sports Trust Profile Hawkes Bay

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