Regional Analyst Relations Leveraging Analyst Insights for ...€¦ · Relationship building for executives and specialists (QBR’s); Local briefings on new products and services;
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Walldorf visit – January 13/14, 2015Gartner visit to HP – SAP Center of Expertise
Purpose of the activity (why):- Show leading Gartner analysts our capabilities in SAP-HANA solutions based on our Converged Systems 500, 700 and 900;- Make them aware of our recent wins in this business;- Show real life customer stories (DSG, Kaeser Compressoren, RI).
Why now?- Postponed visit: was planned for October 6 but due to split announcement moved to later date;- Combine it now with QBR update of EMEA Senior Vice President before the quiet period starts;- Follow up after Gartner’s recent events in EMEA: Symposium (Barcelona) and Data Center Summit (London).
Who joins?- Gartner: Andy Butler, Philip Dawson, Errol Rasit, David Harvey;- HP: SAP Alliance Team - Rupert Holzbauer, Marlies Ludwig; Peter Ryan; HP SAP Competence Center Strategist, HP SAP Engineer - SAP: Matthias Haendly, VP Platform Solution Marketing;- Customers: DSG Denmark (phone), Kaeser Compressoren, RI (phone).
What to show?- Presentation SAP Alliance team- Technical presentation by HP SAP specialists;- CS 500 and/or 900 in action;- Customer presentations- SAP presentation
Walldorf visit – January 13/14, 2015What do we want to achieve?
Relationship• Continuation of our close relationship with leading Gartner analysts in EMEA;• Let analysts meet our specialists and non-seat holders in EMEA;• First face-to-face meeting with these analysts after EMEA IAS 2014.
Reports & presentations• Get positive reaction from analysts on our SAP-HANA and Converged System offerings in EMEA;• Get better ratings and mentions in Gartner presentations;• Give them a better insight in our Converged Systems portfolio; • Support the MQ Integrated Systems (next version in June/July 2015);• Proof to the analysts that our approach and solution is the best in the industry.
Business Support• Make analysts promote our offerings to clients of Gartner to support sales;• Get analysts in direct contact with our customers to give them a better understanding of the sales process; • Get validation of Gartner analysts for future sales cycles.
“HP has a broad portfolio of integrated systems and reference architectures (from hyperconverged ConvergedSystem 200-HC StoreVirtual to the ConvergedSystem 900 for SAP Hana), along with a strong channel and relationships among ISVs (Microsoft, SAP, VMware, Citrix) that target various use cases (data analytics, SQL Server, Oracle and video streaming).”