Referrals
Referrals
ReferralsThe Secret Psychology of why People Refer YOUR
Business... and How To Be The ONLY One They Refer
Referrals
There are 3 things have to be present for someone to refer you:
1. They have to NOTICE that the conversation is about YOUR Business
2. They have to THINK of you
3. They have to INTRODUCE you into the conversation
Referrals
If they don’t THINK about you... they’re not going to INTRODUCE you!
Referrals
But you know the absolute Best kind of referral?
Mistake #1: confusing a “mailing list” with relationships
Referrals
Referrals
If you wouldn't recognize someone by name at the grocery store... how much do you think they're thinking of YOU?
Referrals
Mistake #2: Underestimating the value of a small group of relationships
Referrals
So, how do you manage this Relationship Portfolio for a 20% annual yield?
ReferralsMistake #3: Confusing being “nice” to people with an
Orchestrated referral process
There is an important distinction between being nice to people and orchestratingreferrals.
Referrals
Mistake #4: Asking for “referrals” instead of SPECIFIC help
Referrals
Asking for SPECIFIC help one person at a time is a multiplier for your referral-getting efforts.
Referrals
Here's how it works...
Referrals“Secret Disney World Travel Tips To Get Insider
Treatment and Save Money at Every Disney Park!”
Referrals
Here's how to orchestrate referrals every month...
Referrals
The World’s Most Engaging Postcard