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Referrals
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Page 1: Referrals

Referrals

Page 2: Referrals

ReferralsThe Secret Psychology of why People Refer YOUR

Business... and How To Be The ONLY One They Refer

Page 3: Referrals

Referrals

There are 3 things have to be present for someone to refer you:

1. They have to NOTICE that the conversation is about YOUR Business

2. They have to THINK of you

3. They have to INTRODUCE you into the conversation

Page 4: Referrals

Referrals

If they don’t THINK about you... they’re not going to INTRODUCE you!

Page 5: Referrals

Referrals

But you know the absolute Best kind of referral?

Page 6: Referrals

Mistake #1: confusing a “mailing list” with relationships

Referrals

Page 7: Referrals

Referrals

If you wouldn't recognize someone by name at the grocery store... how much do you think they're thinking of YOU?

Page 8: Referrals

Referrals

Mistake #2: Underestimating the value of a small group of relationships

Page 9: Referrals

Referrals

So, how do you manage this Relationship Portfolio for a 20% annual yield?

Page 10: Referrals

ReferralsMistake #3: Confusing being “nice” to people with an

Orchestrated referral process

There is an important distinction between being nice to people and orchestratingreferrals.

Page 11: Referrals

Referrals

Mistake #4: Asking for “referrals” instead of SPECIFIC help

Page 12: Referrals

Referrals

Asking for SPECIFIC help one person at a time is a multiplier for your referral-getting efforts.

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Referrals

Here's how it works...

Page 14: Referrals

Referrals“Secret Disney World Travel Tips To Get Insider

Treatment and Save Money at Every Disney Park!”

Page 15: Referrals

Referrals

Here's how to orchestrate referrals every month...

Page 16: Referrals

Referrals

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