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Reed’s Law and the demand curve David Cushman Bauer Consumer Media
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Reed’S Law And Demand Curve For Blog Talk08

Apr 16, 2017

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Page 1: Reed’S  Law And  Demand  Curve For  Blog Talk08

Reed’s Law and thedemand curve

David Cushman Bauer Consumer Media

Page 2: Reed’S  Law And  Demand  Curve For  Blog Talk08

What is Reed’s Law?

…where n is the number of participants.

The number of possible sub-groups of network participants is

2n-n-1

Page 3: Reed’S  Law And  Demand  Curve For  Blog Talk08

Sarnoff’s Law

The value of the network grows in proportion to the number of viewers.

Page 4: Reed’S  Law And  Demand  Curve For  Blog Talk08

Metcalfe’s Law

Network grows in proportion

to the number of nodes on the network

(n squared).

Page 5: Reed’S  Law And  Demand  Curve For  Blog Talk08

Reed’s Law

Page 6: Reed’S  Law And  Demand  Curve For  Blog Talk08

“I am made greater by the sum of my connections – so are my connections”

Stowe Boyd

Page 7: Reed’S  Law And  Demand  Curve For  Blog Talk08

Network with purpose

Page 8: Reed’S  Law And  Demand  Curve For  Blog Talk08
Page 9: Reed’S  Law And  Demand  Curve For  Blog Talk08
Page 10: Reed’S  Law And  Demand  Curve For  Blog Talk08

Blacksmith -

Page 11: Reed’S  Law And  Demand  Curve For  Blog Talk08

I am part of a community,

therefore I am

Page 12: Reed’S  Law And  Demand  Curve For  Blog Talk08

Father/son/Holy Smoke!

Page 13: Reed’S  Law And  Demand  Curve For  Blog Talk08

The edglings want more!The edglings want more

Page 14: Reed’S  Law And  Demand  Curve For  Blog Talk08

An adjustment?

2n(x)-n-1

Page 15: Reed’S  Law And  Demand  Curve For  Blog Talk08

2n(x)-n-1

Page 16: Reed’S  Law And  Demand  Curve For  Blog Talk08

Because we’re more than ‘N’We are more than just ‘n’

Page 17: Reed’S  Law And  Demand  Curve For  Blog Talk08

So what about the demand curve?

Page 18: Reed’S  Law And  Demand  Curve For  Blog Talk08

The long tail…

Page 19: Reed’S  Law And  Demand  Curve For  Blog Talk08

The Long Tail gets a little longer

Page 20: Reed’S  Law And  Demand  Curve For  Blog Talk08

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