Reebok

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Reebok

Crossfit Full Digital Strategy

Elana Cocke

+ Why the Crossfit line?

The CrossFit program is designed for universal scalability making it the perfect application for any committed individual regardless of experience.

Lets Get Inspired

+Key Performance Indicators (KPI)

Increase in revenue

Social media presence increases

Sustain being the leader in crossfit equipment

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Target Market

Males

Females

Age 18+

Hardworking

Determined

Thrive on Intensity

Big Idea

Inspire

Inform

Accessibility

Partnership

+Social Media

Facebook: Update Facebook page on a regular basis Offer Coupons

Pinterest At home Crossfit workouts Contests

+Internet Marketing

Traffic Estimator: Max CPC = $2.25 Total cost = $8,314.59-

$10,162.27

Keywords:

Classics Sports apparel Sneakers Athletic clothing Crossfit Footwear Shoes reebok

Copy Examples:

Shop Our Reebok Apparel & Sneakers! Free Shipping & Return Shipping.

Check Out Reebok Classic and Crossfit Athletic Clothing, Available Today!

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Mobile Strategy • Usefulness > Information

Personalize your own CrossFit Shoe

Workout Timer App

+Budget

$500,000

$150,000 (app creation) +150,000 (app creation) +120,000 (SEO cost about $10,000 a month for 12

months) + 80,000 (social media updating/incidentals)

= $500,000 for a 12 month digital strategy

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Reebok- The Partner of Your CrossFit Journey