The Mobile Barcode Invented for Marketers
TheMobileBarcodeInventedforMarketers
MOBILEBARCODESAREEVERYWHERE
Howdidithappen?
2
UPCCodeInventedtogetproductInfoandpricingfromPackagingatcheckout
1962
1stuse‐WrigleyJuicyFruit
1994
InventedbyToyotasubsidiary(Denso‐Wave)
QRCodeInventedfortrackingpartsinmanufacturing
2006
MobileBarcodesInventedformarketers
andconsumerstoacHvateadverHsing
SnapTaginventedbySpyderLynk
HistoryofBarcodes
3
SnapTags The Barcode Invented for Marketers
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5
Whatbrandisthis?
SnapTags: Branded
5
SnapTags=AnchorLogo+CodeRingPlacementofBreaksintheRingcreatesaUniqueSnapTag
HowSnapTagCodeRingsWork
EveryTimetheCodeRingischanged:• Themedia,markeHngchannelorSnapTagplacementcanbetracked• AdifferentcampaignwithauniquecalltoacHonandresponsecanbeimplemented
MobileConsumers
TheMobileUniverse234millionAmericans13andoverusemobiledevices
88%ofconsumerscansnap&sendwithacameraphone76%Americanadultsusethecameraonmobilephones
36%ofconsumershaveaSmartPhone
15%havedownloadedaQRcodeReader
*Comscore1/11,**PewResearchCenter7/10,***Nielsen,2/11 7
Send Engage
Open the App EngageHover to Decode
Snap&SendAnycameraphone
MobileAppScaniPhone&Android
Receive
Dialog Opens
Snap
SnapTags: Easy to Use
95871
95871
95871
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DATA(URL)Decodedbybarcodereader
Website
AcRvitytrackedviainteracRveplaUorm
ResponseInfluence:‐ SnapTag#‐ Consumer‐ Time/day‐ LocaRon‐ Campaignhistory
RelevantResponseMessage
AcRvitytrackedviainteracRveplaUormResponsecaniniRateinteracRveconversaRon
TrackingviawebsiteanalyRcs
Influenceexperienceviawebsite
HowQRCodesandSnapTagsWORK
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SnapTagsservemulHmediamessagesthatcanbecustomizedinavarietyofways‐ ResponselogicdrivenbyalgorithmallowingvariableresponsesbasedonmulHpleadributes‐ MulHplechoiceoffersputconsumersincontrol‐ EachdynamicresponsecanbeHedtoadifferentSnapTagCodeRing
SnapTags: Smarter with Dynamic Responses
Youmustbe21toparHcipate.PleaserespondwithyourDateofBirthMMDDYYYY
03221985
CheckoutthisplayfromtheBudLightPlaybook.Wantmore?Reply“A”formoreplays,“B”formoregamedayrecipes,“C”fortailgaHngHps,“D”forBehindEnemyLinestrailers 10
Product Education
VideoresponseeducatesconsumersinretailaboutthefeaturesandbenefitsofthenewHPePrintproduct
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12%ofconsumersopeningFootLocker‘semailacHvatedtheSnapTagtoaccessthismobilecoupon
Sales Driver
Geta25%DiscountRedeembefore1/26/11.ShowthiscodeinstoreFL28169
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AVEDA‐FREESAMPLEANDSALONFINDER
PickupyourColorConserveat82NorthfieldBlvdDenver,CO80238.UsethiscouponcodeSHAPE10togetatri‐packsample
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Got2b Loyalty Initiative
Thanksforsnapping.Tryoutthissampleofhairsprayandrespondwiththeansweryouthinkbest:A. IlovethishairsprayB. IlikethishairsprayC. Iwishitworked
beder
ThisSamplePackSnapTagFeedbackFormallowedgot2btocollectconsumerfeedbackontheproduct
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Caressprogramdrove26,000entriesand16,000mobilecluboptinsMobileClubDatabase:• Featuresconsumerphonenumberoremailaddress• DatasegmentaHonallowsfortargeHngofmessagestodifferentconsumersegments• DirectconnecHonwithconsumerscreatesloyaltyandopportunitytodrivesales
Smarter with Simple Solutions for Building a Database
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ASnapTagResponse
ColoradoNaHvewillkeepyouuptodateonbrewfesHvalsthissummerinColorado.LetusknowtheciHesyouwantnewsabout:A. DenverB. TellurideC. Aspen
JoinusthisweekendattheBeer&ChiliFesHvalinAspen.WewillbesamplingColoradoNaHveandcelebraHngthesummerwithsomegreatchiliandgreatmusic
Colorado Native Beer Loyalty Initiative
TextCommunicaHon
ColoradoNaHveisbuildingacommunityofconsumersbybecomingagotoresourceaboutColoradoEvents
ColoradoNaHveisabrandcreatedbyACGolden,asubsidiaryofMillerCoors
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OfficeDepotInstanteGiaCardProgram
HowtheProgramWorks:
• Consumerscanscan,orsnapandsendapictureofthevendor‐brandedSnapTagsandwillinstantlyfindoutifthey’vewona$100giqcard
• Throughthisadvancede‐giqcardprogram,consumerssimplyshowtheirphonesatcheckouttospendtheirwinnings
• RemainingparHcipantsreceivespecialmobilecouponstosaveonavarietyofbacktoschoolessenHals
• TheprogramrunsfromJuly24th,2011toSeptember11th,2011willgiveawayatotalof$500,000duringthatperiod
• Toengageandeducateemployees,anassociateprogramranaweekbeforetheconsumerprogram
SnapTagResponse
Youhavejustwon10OrbitBucks.Goonlinetostyle.orbitgum.comAndcheckouttheBacktoSchoolprizesavailable.UsePromoCodeXL77R3PLtoredeem.
OrbitLoyaltyPointsProgram
OrbitBucksPromoRon• ParHcipaHngconsumershavetheopportunitytoinstantlywinbetween$20and$100adayinOrbitBucks.• ConsumerscanparHcipatedailytoincreasetheirchancesofwinningmoreOrbitBucks–andmoreOrbitBucksgivestheconsumeraccesstoprizesofgreatervalue.
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SOCIALSNAPTAGS
SnapTagscanLIKEyourbrandonFacebookorfollowyourbrandonTwider
New: Social SnapTags
MakeYourMassMarkeHngSocial
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Coupons
Sweeps Entries
Free Samples
Exclusive Content
Promotional Codes
BUILD Social Databases
DELIVER Exclusive Offers
ENABLE Social Sharing
SpyderLynk turns social networking
icons into Social SnapTags
Social SnapTags The SnapTag Just Got Social
SocialSnapTags‐withIncen;ves
SNAP LIKE SHARE SEND
LIKE SHARE SCAN
GET
GET
Snap&SendAnycameraphone
SnapTagReaderiPhone&Android
SNAP LIKE GET SHARE
Social SnapTags TRESemmé Offers Printable Coupons
Social SnapTags Shares Can Be Activated on Any Device
From Mobile to PC
Social SnapTags Mobile Activating Social
Turn One Impression into
Hundreds of Digital Engagements
TheMobileBarcode&PlavormInventedforMarketers
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