Recycling for the sports Safe cover : By Ayat Saafin - - Yousef Bedersawi - Nael Deguera - Hussein Al-Sheikh Year: 2011 Diploma in Sports Management

Recycling for the sportsSafe cover

: By Ayat Saafin -

- Yousef Bedersawi - Nael Deguera- Hussein Al-Sheikh

Year: 2011

Diploma in Sports Management / - Birzeit University

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o The message : Focus on the idea that sport is health. And to Contribute in finding effective ways to clean environment from a key element of the components of solid waste (used tires ) by recycling these tires to produce useful materials that could be used in different industries to achieve economic successes.

o Vision : To build distinct sport facilities by creating innovative and creative solutions for the problem of non-biodegradable solid wastes , and mitigate the negative impact of such wastes on the environment locally and globally.

Images damaged tires Photo current situation Photo future status

Products

Rubber granulesAthletics trackPigments of different pitches Flooring

Roll rubber mixed-useVarious forms of tile ground for children's playgrounds

Indoor flooring

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Highlights the importance of the project:

1 - Development of sports facilities at lower costs.

2 - Reduction of environmental damage resulting from the lack of utilization of waste tires damaged.

3 - The social and economic return to Palestine.

4 - And distinguished products through it:

A - an anti-shock and wounds

B - prevent slipping in wet surfaces

C - resistant to moisture

D - a cleaner and healthier than sand or concrete surfaces or paved.

E - ease of cleaning and maintenance

k - the possibility of switching the desired location and not the full maintenance of the place

J - the aesthetic view and attractive.

I - is resistant to weather.

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- The current situation

1- Most products of the sports infrastructure in Palestine are imported from abroad . 2 - consumes all the industrial court in Palestine, 140 tons of rubber granules when it was founded and 7 tons per year 2 1 - There is no industrial installations in Palestine in the same area of the project (conversion of rubber output to serve the sport)3 - There is no rubber track for athletics, as the only stadiums built for soccer without any track, and that the lack of basic materials and lack of guidance.4 - All stadiums are established from oil derivatives, which are of high cost, it also has health damage not to mention the missing element in the safety of these products in terms of injured players.5 - high cost of importation, with the high demand for a year to brush stadiums.6 - there is a plant in Israel and are not taken to deal with them for several security and political considerations

Who Are My Clients ?

That potential customers spread over segments of a variety of locally and externally, with a growing demand for basic materials provided by the project as a result of acceleration of the development of infrastructure in conjunction with the urgent need to find solutions to environmental problems that the project is to contribute to the reduction of the active core-based recycling waste tires used for the provision of materials needed by the market.We also have an urgent need for alternative import is the main objective of the project, access to self-sufficiency, at least to cover these products.

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Competition:

• First mover in Palestine, no direct competitor in the realization of recycling used tires or in the production of materials needed for the infrastructure of the sports facilities of rubber round.Israeli competitor has low rates of access due to lack of the possibility of dealing in terms of the formal political and economic.But the need of the domestic market of products used in the development of infrastructure for floors and roofs of sports facilities are made available through imported from abroad, compared to the costs of buying and shipping and installation is relatively high compared with the selling prices of the products provided by the project and varying at least 15% in cost to the consumer between the exporters.Moreover, these imported materials are provided only upon request and are not available on an ongoing basis other than that provided by our project through the provision of buyers throughout the year.Products that are imported where it needs buyers to deal directly with producers exit in the absence of a local distribution channels can handle.

Strengths of the project: •

The strengths of the project lies in several points:• products of the project are the first of its kind which are manufactured locally.• The project will be placed in a middle position gives it distinctive from other sites.• management of the project will employ the services of local marketing consultants and experts throughout the life of the project.

• Project management team members are scientific qualified personnel and have the necessary skills for the success of the project, as well as member's geographical allocation on various areas, which helps management team to access all areas of market through their network of relations.• as well as it should be noted that the cost of obtaining the basic materials for production will be only transfer wages of these materials, "semi-free materials."

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SWOT

•weaknesses Can be shown through:• Lack of production capacity to meet the increasing demand due to the availability of quantities of raw materials in the future less than production needs.• One of the current main weaknesses is lack of fund available, and that a portion of the project depends on borrowing to cover required capital.• Part of profits in the first years has to cover loan payments.• The project is located in areas still under occupation; there is an opportunity that it will be hard to cover or access to a number of local geographical areas because of potential barriers or closures conditions.• Movement of the products may face the risk of the imposition of measures and / or new charges that impede its movement so it will affect the quantity of such exports in the future.

Expected opportunities:

A positive development and fast in the size of the market.Opportunities for integration into a powerful business groups of opportunities that one may prepare for the project in the future.

Future challenges:

- Building distribution channels for Foreign Affairs is one of the most important challenges faced by the project.- Possibility of the emergence of local competitors in the same area of production may weaken the competitive strength of the project.- The project faces challenges the imposition of fees or increased special tax on the products issued by the outside, and the possibility of imposing new laws and regulations may contribute to impeding the growth and expansion project.

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Marketing strategy Through the use of all means of communication with internal and external community Manufacturing Strategy

That our project is mainly concerned with the provision of products conform to the highest standards and specifications of production known worldwide, where the product provided a commodity bought and sold, and be a good raw rubber granules or granules to provide treatment floors playing different uses.Where it is converted tire damaged by machines dedicated for this purpose, and the adoption of pricing is based on the fixed costs variable.

Sales strategy Focused sales strategy to meet customer demand, which has been building links work and excellent relations with them to provide them with large quantities of products and continuously, especially external customers.Will focus on increasing the volume of sales to customers within the existing distribution channels.After that we get to the maximum volume of sales for the entire current distribution channels, we will then move to focus on increasing sales to new distribution channels.

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Human resources strategy

Sales forecasting:According to financial projections for a period of five years to come, the forecast rates of sales during the first five years of the life of the project in the positive growth and in parallel, which is normal with the growth of the size and value of the works of the project with the progress of operational life. For example, the proportion of the profit margin is expected to increase by 12.5% to reach 62.5% with almost the end of the fifth year, compared with 50% at the end of the first year, which is a positive indicator on the operational performance expectations for the project in this period with the other factors remain constant.

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Roll rubber Rubber granules Prices / Per Ton

$65 - $650 $650 - $4500

Import price

$30 - $200

$200 - $600 Price of our manufacturing

Pricing

Notes : High cost of importation, where the addition of customs and taxes, shipping and the external price of the basic procedure of the country of origin

Constituent costs and funding

Bank l

oan

Internati

onal gra

nt

The c

ontribution of o

wners

50 %

30 %

20 %

$ 158,015

110,610

$ 47,405

Statement of funding sources

Amount Amount

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Land

EquipmentCash

Liabiliti

es of th

e vario

us

150,000

80,000

10,000

76,030

Cost Of The InvestmentAmount

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