Recruitment Solutions General Information

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Client Name Date

Presentation for:

St . Paul

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Pioneer Press/TwinCities.com

Dominates Media Access in the East Metro

EAST METRO: Ramsey, Dakota, Washington, Chisago, Pierce and St. Croix Counties. 985,300 Adults.

Source: Scarborough, 2010 R2

8,093

8,777

9,087

9,654

12,756

15,708

20,415

54,689

93,365

93,621

133,790

136,486

149,532

200,025

294,370

436,332

KEEY FM

KSTP FM

KDWB FM

KXXR FM

WCCO AM

KQRS FM

KMSP TV (FOX)

KSTP TV (ABC)

KARE TV (NBC)

WCCO TV (CBS)

STARTRIBUNE.COM

DLY STAR TRIBUNE

TWINCITIES.COM

SUN STAR TRIBUNE

DLY PIONEER PRESS

SUN PIONEER PRESS

ADULT REACH Print: 1 insert

Online: 30-day reach

TV: Average half hour, 10-10:30 PM M-F

Radio: Average quarter hour, 6-10:00 AM M-F

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1.8 million monthly unique visitors

11 million monthly page views on

TwinCities.com

Social Media:

34,328 total Twitter followers

7,403 Facebook fans

Mobile platform:

800,000 monthly page views

Niche sites:

MinnMoms

Playlist Entertainment Blog

Your Tech Weblog

Digital Ad Networks:

Target audience & geography,

increase penetration, stronger ROI

Pioneer Press/TwinCities.com is a Network Powerhouse

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The East Metro’s Media Leader Pioneer Press/TwinCities.com

Market • Total population: 1.3 million

• $27 billion in consumer expenditures

• Five Fortune 500 companies

Circulation East Metro Total

• Daily 154,987 189,593

• Sunday 186,337 250,657

Readership East Metro Total

• Daily 294,370 445,000

• Sunday 446,332 621,000

Web Site Traffic Total Market

• Page views 11.0 million

• Unique visitors 1.8 million

Social Media • 34,328 Total Twitter followers

• 7,403 Facebook followers

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The Pioneer Press has a unique pull-out Job section in every Sunday newspaper –

JOB SEEKERS look specifically for this section!

Advertise your open positions with Display ads (black/white & full color), Line ads,

Front Page ads and/or Advertorials.

Display Advertising

Stand out from other advertisers

with display advertising.

Able to list one or multiple job openings for

better value per position an increased ROI.

Add full color to really stand out!

Specs:

Any display ad can be created at least 2

column inches by 2 column inches.

Sizes: • ¼ page = 4.14” x5.00”

• ½ page = 4.14” x10.00” (vertical shown)

• ½ page = 9.42” x 5.00” (horizontal shown)

• Full page = 9.42” x 10.00”

Classified Line Ads

Single column advertisements within

the Jobs Classified section.

Advertise one or multiple positions

daily or Sunday. Add a border, reverse

text or shading to draw attention to

your positions.

Frequency package pricing is

available!

Specs:

• 1 column by up to 134 lines

• 14 lines per inch

Shown Here:

• 1 column by 10 lines

• 1 column by 25 lines

• 1 column by 45 lines

10 lines

45 lines

25 lines

MONSTER Reach

Quickly connect with the best Job

Seekers

Monster’s easy-to-use products

make it simple:

Monster Power Resume Search®

Monster’s 6Sense® search

technology lets you match the

perfect candidate from our

extensive resume

database with unrivaled precision.

Monster Job Postings

Post compelling job ads in

minutes. Monster’s simplified job

posting process provides you with

virtually

unlimited space to create in-depth

job ads that get noticed.

Monster Media Solutions

Extend your reach to the Seekers

that you need to target both on

Monster and on our vast partner

networks.

1Internal Monster Data, 12-Month Average,

Apr 2010 - Mar 2011; 2Readership: Monster

Internal Data, December, 2010; 3comScore, March 2011;

4Total 18+ Audience

in U.S.: 145,726,443, The Media Audit, Jan ‘09-Mar ’10

# 1 TALENT LEADER

Every 3.4 seconds a new

resume is added to Monster.com

Globally, Monster.com has

over 70 billion resumes.

#1 IN REACH Our brand is shown more than

9.2 billion times across the

Monster and Yahoo networks, reaching almost

2 out of 3 U.S. Internet users.

# 1 IN SITE VISITORS Every month, the combined

presence of Monster and HotJobs provides access to more than

23 million unique visitors

in the U.S., nearly

2 million more than CareerBuilder LLC.

Monster Newspaper Partners # 1 IN LOCAL REACH Our Newspaper partners’ combined Sunday readership is over

78 million people and over

150 million unique website visitors each month.

We have local reach in every state in the U.S.

MONSTER is NUMBER ONE

MONSTER

NETWORK

YAHOO!

NETWORK

#1 RECRUITMENT-FOCUSED AD

NETWORK Monster Career Ad Network®

reaches passive and active seekers with over

3.5 billion job ad impressions per month

on thousands of sites.

#1 BRAND AWARENESS With over

90% brand awareness in the U.S., Monster is significantly higher

than any of our online competitors.

#1 IN DIVERSITY Monster offers the largest

dedicated U.S. Diversity & Inclusion resume

database collected through self-identified diverse candidates

with over

5 million records.

MONSTER is NUMBER ONE

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Largest LOCAL Online Jobseeker Audience

Local traffic to jobs.startribune.com vs. combination of local traffic to monster.com and mytcjob.com

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100

150

200

250

300

350

400

450

Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11

monster.com + mytcjob.com 350 337 321 282 261 315 335 344 309 338 333 304 383

jobs.startribune.com 132 102 97 99 118 122 112 102 78 97 115 104 119

Minneapolis/St. Paul DMA Total Unique Visitors (000)

Results by Compete

monster.com + mytcjob.com

jobs.startribune.com

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How does Monster compare? Competitor Strengths Weaknesses How Monster competes

CareerBuilder

• Promotes a large affiliate network (140 daily news-papers) • Database of 32 million active resumes • Sites in 18 countries •AOL and MSN Partnership

•Weak in Northeast •Brand awareness among seekers and employers lower than Monster •More expensive job postings than Monster

•Over 1,000 newspaper affiliates •Longer customer service hours •Strongest brand recognition •Larger resume database (29K US resumes added daily vs. 16K) •CAN (Career Advertising Network) •Sites in over 60 countries •Yahoo! Partnership

Craigslist

•Very low price or free depending on location •Good results in entry level job categories •Regional strength

•Poor user interface •Poor job sorting •Weak customer service •Limited resume pool •Offers plain text format

•Resume database •Proven performance •Superior branding products •Robust hiring tools •Logo integration •Text formatting •Unlimited space to present job

Dice

•Niche industry focus – tech and engineering •Position themselves as premium provider •Most IT job postings among job boards

•Limited resume database •Weaker in major cities such as Boston and Seattle •Unstable business – ownership changes, etc.

•More unique visitors •Monster is a complete hiring solution for all professions •More IT resumes •Job postings are less expensive

30 Day Post Job ads are the foundation of your online

recruitment strategy. They are the surefire

way to present your opportunities to

active Job Seekers. Posting jobs with

Monster.com is fast, flexible and easy.

Job Posting

Post one or more jobs for 30

days. View the resumes in your

Monster Employer Center

account or have them

conveniently sent to an email

account of your choice.

Monster’s standard template

has a fresh clean look and feel.

Your corporate logo can be

added free of charge to create a

semi-custom look.

Job Bolding

An effective way to have your jobs stand out from other listings. It grabs attention, focuses on the job title and location and generates more

replies.

Job Posting

Job Posting

Auto Refresh When job seekers search for jobs on Monster, they view a list of matching job postings that includes summary information about each job. Monster's Job Refresh gives you the power to move up higher in job search results.

Your initial posting appears near the top of the job search results list.

As new jobs are added, your posting moves down the list.

Job Refresh moves your posting back to the top.

The higher your job posting appears on this list, the more attention it is likely to receive from job seekers. Moving up in search results will give your posting added visibility.

Auto Refresh will automatically apply a refresh to your posting every 14, 30, 60, 90, or 180 days, depending on your need.

Custom Apply With each posting the candidate will be directed to your company website to apply. This will allow you to drive traffic to your company website as well as allow you to track each application via your personal applicant tracking system. In essence, candidates will NOT be able to apply through their jobseeker account with Monster.

Job Posting

• Transform existing Job

Postings into compelling

hiring ads

• Strategically advertise to

targeted audiences across

our extensive online

network of sites

• Patent-pending

algorithm

• CAN drives an average

40+% increase in job

views

Images for reference only. Features may vary by country. 17

Job Posting Career Ad Network

Job Posting

Job Branding Align the look of listings with your

company’s branding and increase

job seeker engagement by including

features like html, maps, and videos

on your job-branded pages.

• Increase job performance and

engagement with interactive media

• Provide consistent experience with

your employment brand

• Customize the look and feel of your job

based on your needs or utilize one of

Monster.com’s existing templates

Understanding concepts

Searches on the meaning of words

Understands job titles, skills, industries, education etc.

Understands the hierarchy of concepts

Intelligently handles abbreviations, acronyms

Understanding context

Knows the difference between: UC Berkeley Berkeley Farms 123 Berkeley Avenue George Berkeley

Understands difference between recent/dated experience

Evaluates the length of time using a skill or holding a job

Search Solutions

Power

Resume

Search

Enjoy access to

prospective

candidates, locally

and nationally.

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CUBE 160x90

myTCjob.com

Online Ads LEADERBOARD

728x90

CUBE 160x90

RECTANGLE 300x250

Get Your Brand

Noticed on

myTCjob

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Top

Half

*In article Rectangle placement available

TwinCities.com

Online Ads

LEADERBOARD 728x90

Brand

TwinCities.com

with your

Message

• Leaderboard

• Cube

E-X-P-A-N-D-A-B-L-E LEADERBOARD

728x90

TWINCITIES.COM Expandable Leaderboard can link to your Monster.com posting or to your website.

Position can be fixed, ROS/ROC, subject to availability.

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Top Careers Listings Jobs Page

Home Page

Post your position for 7-days at a time with Top Careers Listings on TwinCities.com. Eight different position titles appear in the listing box each time a job seeker opens a new page on TwinCities.com, helping you reach passive job seekers by putting a quick link to your opening on the entire site!

TwinCities.com

Online Ads

Why Social Media? Embracing Social Media will help you promote your recruitment brand and extend the reach of your job postings to more passive and active job seekers. Statistics show there is enormous growth and worldwide interest in Facebook and Twitter. Sources: InsideFacebook.

Social Media Ads play a key role in driving “fans” to the page. Ads can be targeted by the following: Location Age Gender Education Workplace Languages Facebook Profile criteria by Keyword

Social Media Ads

•More than 500 million active users

•50% of our active users log on to

Facebook in any given day

•Average user has 130 friends

•People spend over 700 billion minutes per

month on Facebook

Facebook Statistics – General

Minnesota Facebook Statistics

Source: SocialBakers.com, 2011 “The heart of Facebook Statistics”

TOTAL FACEBOOK USERS - MN 2.6 million …and counting

Penetration of population – MN 50.95%

Female Users 55.22%

Male Users 43.29%

•460,000 new sign-ups daily

•155,000,000 Tweets per day

•200,000,000+ registered users

Twitter Statistics – General

Twitter Account:

Build a great social community to help promote your employment brand. As you

gain followers, you gain a powerful tool to reach a captive audience in the blink

of a second.

As a business, you can use Twitter to quickly share information about your

current openings, gather insights, and build relationships with people who care

about your working for your company.

Minnesota Twitter Statistics

Source: TwitterGrader.com, 2011

Minneapolis ranks number 32 out of the

top 100 cities worldwide in total Twitter users.

From 2009 to 2010, Minnesota was the 10th fastest state in total growth of Twitter users.

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Why Search Engine Marketing?

•Put your job openings in front of local candidates

looking for jobs on over 30 of the top search

engines that cover 95% of total searches.

•Driving candidates to your website is one of the

most valuable and cost-effective means of

growing your employment pipeline.

•Select an unlimited amount of keywords. Our

technology may make recommendations for you

as well. Keywords can be changed at anytime.

•Only pay when searcher clicks on your ad:

-You do not pay for impressions.

That’s called pay-per-click or pay-for-

performance.

-Results are based on the keywords

and geography that are searched.

Your ad is only seen by people

searching for your products or service.

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Pay Per Click = SEM

How does SEM Work? When job seekers in your area search online using terms and phrases that match your keywords and geographies your ad appears in the sponsored search results. By clicking on your ad, consumers are taken directly to your website. You only pay when they click.

Why Search Engine Marketing?

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65% of users say that

they have slept with their phone on or right

next to their bed.

39% of users bring

their mobile device with them into the

bathroom

33% of people use

their mobile device while watching TV

22% of people use

their mobile device while reading the

newspaper

Mobile: Always on.

Always with us. Always connected.

70 million Smartphone users in the

US in as of February 2011 (comScore, 2011)

143 million Mobile Device users in

the US in as of February 2011 (comScore, 2011)

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Mobile: Always on.

Always with us. Always connected.

40.4 46.6%

60.2 48.9%

73.3 21.9%

84.4 15.1%

93.4 10.7%

101.5 8.6%

109.5 7.9%

2009 2010 2011 2012 2013 2014 2015

US Smartphone Users, 2009-2015 Millions and % Change

Note: Individuals of any age who use a smartphone at least once per month Source: eMarketer, Dec 2010 Source: eMarketer, Dec 2010

35.0%

25.3% 24.9% 20.7%

19.8% 19.2%

27.5%

26.2%

32.0%

36.5% 37.6%

40.8%

20.9%

28.0%

25.6% 27.1% 27.2% 26.9%

June-10 July-10 August-10 September-10 October-10 November-10

Smartphone OS Market Share Among Recent* US Smartphone Purchasers, June - Nov 2010

RIM Blackberry Android Apple iOS

Note: June n=1,425; July n=1,414; Aug n=1,744; Sep n=1,802, Oct n=1,846; Nov n=1,642; *in the past six months. Source: The Nielsen Company as cited in company blog, Jan 3, 2011

Note: Total Smartphone users in 2011 reached 70 million by

February 2011, so these numbers will only get larger!

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Customized Mobile

Solutions

• Mobile Web platform can be customized to your

company, along with an individualized texting

code so job seekers can connect to your

openings anytime and anywhere with their

Smartphone.

• Build a database of individuals who are

interested in your organization and be able to

send customized text messages to these

candidates when you have hiring events, or

news to share!

• These packages available in 6, 9, and 12 month

increments to meet your recruitment needs.

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myTCads Mobile

Solutions

• Mobile Web platform contains

advertisements from all Pioneer Press

classified verticals. Job seekers can

connect to your openings anytime and

anywhere with their Smartphone.

• Add additional text to give job seekers

more information.

• Increase your reach by allowing job

seekers who use their mobile phone to find

your job and email it to themselves or a

friend to be viewed later.

Client Name Date

Thank You

Next Steps/Follow Up:

From Pioneer Press/TwinCities.com

•Creative

Offer 2-3 creative solutions

Review creative solutions in 2-3 weeks post campaign start date for campaign

optimization

•Reporting

Share campaign metrics 2-3 weeks post campaign start date

•Results

Review Monster campaign optimization based on customer expectations