Recruiting the candidates you want - art or science?

Getting the Candidates you want Art or Science?

Julia Levy

EPSO-UN Conference 30 November 2012

About TFA

Our Reality

80/80

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How does YOUR recruitment journey

start?

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What kind of fish do you really want?

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What kind of environment will you be able to offer them?

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Where are they currently?

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What can you offer them?

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How will you attract them?

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Who else is competing for them?

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How many candidates do you want?

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What other things might they have on their minds?

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So what?

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Moving from broadcast to conversation

CHANNEL COMMUNITY

Print Facebook

adverts

LinkedIn adverts

Twitter based

Job boards

Facebook Careers

page

Twitter job postings

LinkedIn profile

Listening and responding to what is being said

Leverage existing

staff networks

Reach out to existing

communities

Build your own community

Other “owned” channels

Evolution in Candidate Attraction

Generalist job boards

Niche job boards

HOW to develop Persona framework?

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How to flesh them out?

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From man (or woman!) of mystery

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To real people with real interests

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Dimensions for EPSO

•  Demographics

•  Competencies

•  Personality

•  Opinions

•  Motivators

•  Activities/Interests

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Thank you [email protected]

[email protected] @socialjulia