Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising July 18, 2013
Oct 18, 2014
Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment
Advertising
July 18, 2013
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What to Expect Today
• Quick Intro• What You Will Learn
• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…
• Q&A
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Understanding your Core Value?
• Based in Boston, MA • Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click,
Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts
• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous Service
About HireClix
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Why New Recruiting Tactics Are Needed
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Connecting with Talent When They are Ready
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Truly Connecting with Passive Candidates
Product ManagerSoftware QA Engineer Sales Exec
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LinkedIn is Effectively Universal in Recruiting
JobVite Social Recruiting Survey 2012
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Targeting on LinkedIn & Facebook
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Social Recruiting on Facebook & LinkedIn
• Targeted Ads Complement Recruiting Labor• Develop Unique Dialogue with Customized Ads• Leverage Keywords, Attributes & Affinities
Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus
Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies
What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us
Track, Manage & Optimize
Checklist for Advertising on LinkedIn & Facebook
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LinkedIn DirectAds Target Passive Candidates
Targeting Talent by Company on LinkedIn
Narrowcasted Advertising on LinkedIn
Effectively Leverage Groups
Decide Which Ads & Call to Action to Use
Decide Which Call to Action to Use
Facebook Ads Target Similar Candidates
Decide Which Call to Action to Use
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Targeting Users by Profile Information
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Facebook Ads to Target Passive Candidates
Leverage Partial Resume Profile Data
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Connecting with Talent When They are Ready
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Key Initiatives – Finding Military Engineers
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Narrowcast to Veterans through Social Media
Laser Targeting of Veterans Skills & Jobs
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Targeting Passive Candidates through Social
• Understand Your Goals • Define Who you Are Targeting (Recent Hires)• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns
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Q&A
Speaker Contact Info –
Neil Costa – Founder & [email protected] http://www.linkedin.com/in/neilcosta
Scott Ryan – VP, Client [email protected] http://www.linkedin.com/pub/scott-ryan/3/470/869
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix