Targeting Passive Candidates How, Why and If It’s Better with Maren Hogan, Red Branch Media
Passive candidates
Oct 17, 2014
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Transcript
Targeting Passive CandidatesHow, Why and If It’s Better
with
Maren Hogan,Red Branch Media
Say pactive with me. PACTIVE.
Market your job like BMW
Pay attention to what theydon’t say.
The proof is in the posting.
What do you see? An opportunity?
Social listening stations
I work different.
Sing to me.
Just this once. Be different.
They tailor their resume.
Tailor your approach.
How rad is this picture?
Let’s get tactical.
Vague is irritating.
This isn’t a short game.
Jobs are not forever.
No one wants them to be.
Meet their professional needs.
Spark interest
They are totally talking about you.
If you’ve got it…
flaunt it
Tell your story. Use the news.
Photo credits: PhotoPin.com photographers
Everyone needs help. Call me:
Maren HoganRed Branch Media
@marenhogan(402) 715-0102
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