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Ido Hacohen – VP of sales and Marketing Blat-Lapidot Recipe for Success
9

Recipe for Success

Jan 22, 2015

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BLmarketing

Ido Hacohen, VP Sales & Marketing at B&L presents key factors for successful Salesfore.com deployment.
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  • 1. Ido Hacohen VP of sales andMarketingBlat-Lapidot Recipe for Success

2. The Basic Elements of Success

  • Define the Business need
  • Executive Sponsorship
  • Execute getting it done!
  • Train
  • Rollout
  • Drive adoption
  • Measure

3. Sponsorship

  • Executive sponsor from the business side!
  • Project Lead/Manager
  • Salesforce.com Admin/Guru
  • Get the users involved!!!

4. Execute

  • What are the stages?
    • Define Success KPIs
    • Customize
    • Integrate
    • Develop
    • Add Force.com products

5. Train

  • Train the Trainer
  • Business users Training
  • Admin Training
  • Developer Training

6. Rollout

  • Announcements
  • Generate Excitement
  • The Big Day - Rollout Party

7. Drive Adoption

  • Position Salesforce.com as a Productivity Tool, Not a Chore
  • Conduct contests
  • On going trainings
  • Key Salesforce.com leaders
  • Internal Community
  • Keep the users informed Newsletters, Webinars
  • Spread the Success

8. Measure Your Success

  • Reports & Dashboards
  • Measure ROI Quantitative
    • Increase in Sales
    • Increase in customer satisfaction

9.