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LEADING MULTI-SPECIALIST CARE
21

Rebranding the UK's largest veterinary referral hospital

Apr 16, 2017

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Marketing

AndyWilkinson
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Page 1: Rebranding the UK's largest veterinary referral hospital

LEADING MULTI-SPECIALIST CARE

Page 2: Rebranding the UK's largest veterinary referral hospital

07/06/10 www.vetspecialists.co.uk 2

REFRESHING THE BRAND

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INTRODUCING SATELLITE CREATIVEEstablished over 13 years ago, we have a wide range of local, national and international clients.

12 skilled staff, we are a multi-discipline design agency with particular strengths in delivering branding and marketing strategies across all forms of media.

We’re very easy to work with, we never forget that you’re the client – however we do question that is the whole point of asking for a professional opinion. Our aim was to make this project easy, enjoyable and an exciting process. And to help you come to a solution that you can take full ownership of – and one that sits comfortably alongside your goals for your business.

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RESEARCH

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COMPETITOR BRANDS

Over 25 Referral practices were identified within a 125 mile radius offering specialist services – most single discipline – 5 were multi-specialist

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ORIGINAL LOGO

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ORIGINAL VISUAL – looks small

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AERIAL SHOT – The reality - UK's biggest

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STRAPLINES – The Choices based on USPs▪ the UK’s biggest multi-specialist referral centre▪ outstanding referral specialist care▪ your caring referral clinic▪ clinical excellence and award winning care ▪ veterinary referral specialists▪ the comprehensive referral specialist centre▪ your total referral services▪ referral care for 1st opinion practices▪ referral veterinary hospital▪ the veterinary referral experts▪ expert • trust • caring

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APPROVED STRAPLINESupported by impressive list of specialismsLEADING MULTI-SPECIALIST CARE▪ Anaesthesia ▪ Cardiology ▪ Diagnostic Imaging

Internal Medicine▪ Orthopaedic Surgery

▪ Neurology ▪ Oncology ▪ Ophthalmology ▪ Soft Tissue Surgery

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NEW LOGO

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STATIONERY

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CLIENT LEAFLET - ORIGINAL

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CLIENT LEAFLET - NEW

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NEWSLETTER - ORIGINAL

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NEWSLETTER - REFRESHED

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WEBSITE – HOMEPAGE - ORIGINAL

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WEBSITE – HOMEPAGE - NEW

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WEBSITE – PET OWNERS

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WEBSITE – CLINICAL SERVICES

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SUMMARY

Thanks for the opportunity to refresh your brand. It was been wonderful working with your team and learning about your business.

We believe the changes made to your marketing literature, website and CPD programmes, will clearly positioned you as the UK’s Leading Referral Centre.

We look forward to being part of your on going success.