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Corporate Rebranding

Oct 14, 2015

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Georgiana Zana

Corporate Rebranding
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  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Corporate makeovers: Can a hyena be rebranded?Helen Stuart; Laurent Muzellec

    Journal of Brand Management; Jul 2004; 11, 6; ABI/INFORM Globalpg. 472

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.