1 Google Search Appliance - Return on Information with Universal Search Scott Goodhew Chad Johnson Search Channel Mgr Google Practice Mgr Google Enterprise Perficient
Oct 17, 2014
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Google Search Appliance -
Return on Information withUniversal Search
Scott Goodhew Chad JohnsonSearch Channel Mgr Google Practice MgrGoogle Enterprise Perficient
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Agenda
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Perficient & Google Overview
Google Search Appliance Overview
• Business Problem & Return on Information
• Features
Customer Use Cases
Q&A
Watch a live audio & video recording of thiswebinar at:
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About Perficient
Perficient is a leading information technology consulting firm serving
clients throughout North America.
We help clients implement business-driven technology solutions that
integrate business processes, improve worker productivity, increase
customer loyalty and create a more agile enterprise to better
respond to new business opportunities.
Fast Facts about Perficient
Founded in 1997
Public, NASDAQ: PRFT
17 locations throughout the U.S. & Canada:• Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver,
Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto
1000+ employees
Dedicated solution practices
Served 400+ clients in past 12 months
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards
Perficient’s Solutions
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Google’s Mission
make it universally accessible and useful
Web Video Books
Organize the world's information andallall
News Enterprise Content
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Google Enterprise
1,000+ people dedicated to Enterprise
Backed by Google’s core research and development
Provides Google-quality search across all Enterprise Content
Over 30,000 active appliance customers
Mission: Organize your company’s information and
make it accessible and relevant to authorized users
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Finding information on the Internet
Finding information inside the enterprise
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Finding information in the enterprise
Impact on Productivity & Decision Making
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1 2007 Accenture survey of middle managers2 Butler Group research3 McKinsey Global Executive Survey of 7,800 executives in 132 countries
Employee Productivity
• Middle managers spend more than 25% of their time searching for information necessary to their jobs, and when they do find it, it is often wrong1
• As much as 10% of a company’s salary costs are wasted on ineffective searches2
Making Decisions
• 29% of CEOs/CIOs said it is difficult to find information on which to make company-wide decisions3
• 40% of other senior managers reported the same3
11 1 MarketingSherpa, Landing Page Handbook)
And on company websites, navigation doesn’t cut it
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Many navigation
options
But where is the Search Box?
And fancy content
Visitors spend an average of 8 seconds beforedeciding whether or not to remain on a website1
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Users want search on websites
1 Jupiter Media Matrix2 eTailing Group3 Harris Interactive
Site navigation
Find Products
Customer Self-Service
When navigation attempts fail, 50% of users will turn to search1
In a study of 2,000 shoppers, 71% used keyword searches to find
products2
90% of consumers who have made an online purchase said they used site search to access self-service content3
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What is the Google Search Appliance?
It’s “Google in-a-Box”… designed to offer your organization the same relevancy, comprehensiveness and performance you know and love from Google.com…
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Historical Roadmap
“Universal Search”“Return on Information”
Google’s Search Philosophy
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User
All information‘Real-time’ dataCustomizable and extendable
Reach
Highly secure architectureStandards-basedLeverage existing security
Security
Intuitive, unified resultsHighly relevantUser-friendly innovation
Large corpus searchCross-enterprise managementFlexible infrastructure
Scale
Intranet
SharePoint
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Focus on the userUniversal Search for Business
Employee Directory
Content Management
Wikis
File share
“It now takes our sales executives 15 seconds to find something they used to burn 30 minutes looking for”
– Jim Cahill, Emerson Process Management
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Google Search Appliance
Fileshares
Intranets DatabasesEnterprise
applicationsContent
Management
Universal Search: Powered by Google Search Appliance
• Documentum
• SharePoint
• FileNet
• Livelink
• Any other system
• Over 200 file formats
• MS Office, PDF, HTML, etc.
• Web servers
• Portals
• Oracle
• SQL Server
• MySQL
• DB2
• Sybase
• ERP systems
• Business intelligence systems
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High relevance that gets even better automatically
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User-Centric FeaturesSearch-as-you-Type
2020
Personalized Search Experience
Marketing Engineering
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The future of Reach & Security…
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Google supports every type of enterprise security available
• LDAP• Kerberos• Forms-based SSO• X.509 Certificates• NTLM v1 & v2• Windows Integrated
Authentication• SAML API
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New! Universal Login: Easily integrate across heterogeneous security systems
NTLMForms
AuthenticationConnector
SPI
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Connectivity to ECM Systems
“Within a day we were crawling dozens of SharePoint sites. It was truly remarkable.” – Oliver Tsai, Sunnybrook Health Sciences
3rd Party Connectors
PortalK-M
Google Connectors
Aqualogic
Drop-in Portal Integration
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Use the Google Search Appliance to provide unified search across all your cloud and firewalled content exposed through Google Sites
Drop-in WebPart for Microsoft Sharepoint gives enterprises high quality search and easy integration with their existing assets
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SecureReal-time access to business information
Real-Time Access to Business Applications
“The Google Search Appliance with OneBox is our command line interface to our world …adding more content and additional OneBox
interfaces will only increase the value to our organization” – Danny Perri, BOC Gases
Access to real-time business data with OneBox
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Customized to Your Business
User Interface• Custom look & feel• XML API
Security• Custom security environment
• SAML SPI
Content• Connector framework
• Real-time data with OneBox API
2828 Google Confidential
Advanced search reporting
• Detailed click through data – Search results available
through search logs
• Rich search behavior information
– End-user choices– Queries with no clicks– KeyMatch clicks– Etc.
• Integrate with Google Analytics
– Full site tracking
Track every user, click, and query
Traditional search systems architecture
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+
Disaster Recovery Server
+
Patch Deployment Management Server
+
Volume License Management Server
DatabaseServers
SANStorage
Load BalancingServer
IndexServers
Front-endWeb Servers
IdentityServer
QueryServers
Google architecture
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10 million docs in a box…
Two simple product models: effortless scale
GB-7007 New! GB-9009
Up to 10M docs 10M - billions of docs
3X computing power of previous GB-1001Upgrade license points with no HW or SW change
5X smaller than previous GB-8008Powered by latest Dell R710 hardware and Intel Xeon 5500 processors
The Alternative is Software Complexity
Google Approach
(based on # of documents)
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30,000Enterprise search customers
Companies have made their choice
Results for our customers
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Actual Data from a Large Pharma Customer
Users want Google
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Increased search queries by 750%
After switching to Google, more end users are searching:
90% of website visitors use Google search
Large Pharma Company
Increased queries from 1,800/day to 8,200 /day
Site visits up 400%Overall search satisfaction up 66%
Engineer search satisfaction up 74%
100 hits in first 2 hoursInternal searches up 80%
Public website searches up 90%
85% search satisfaction
Search queries up 900%
Daily queries up 70%
Intranet traffic up 300%
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Case Study: Mercer
• ~2 million docs scattered across ECM system (Livelink) , SharePoint, and intranet portal
• Field professionals couldn’t find right docs– losing productivity and slowing client service
Challenge
• Conducted RFP with many vendors• Chose GSA due to ease of use, accuracy, and
low total cost of ownership (TCO)• Integrated with Livelink, SharePoint, and
intranet portal (MercerLink)
Solution
“Mercer is very client-focused. A fast, accurate search is a must in this environment.”
“The Google Search Appliance won hands-down. The fact that the Google Search Appliance provided connectivity to Livelink and SharePoint was a major selling point.” Haroon Suleman, Lead Enterprise Search Architect
Testimonials
19,000 global employees
Intranet Portal
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Honeywell: SharePoint, Intranet, Website
• Internal site: • 1,000,000 docs - project plans, presos, etc.
130,000 unique visitors / month
• Website:• 400,000 files - catalogs, data sheets, etc. • 400,000 unique visitors/month
Problem
• Deployed 2 GB 1001’s and a GB 5005 simultaneously
• Took both out of the box, plugged them in, and within one day, had tested and optimized the appliances
• Indexing content in SharePoint
Solution
• Manage information more effectively – Employees are benefiting from enhancing sharing
• Collections feature - Employees can search all corporate content, or limit queries by business unit
• Search proprietary systems – E.g. Turbo Technologies Group in Transportation Systems used the Google Content Feed API to improve search capabilities of the MatrixOne product data management solution
Results
$30B diversified technology leader, with 120,000 global employees
Customers worldwide in aerospace, auto, control technologies, & specialty materials
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Reuters.com
• Reuters.com receives more than 10 million page views daily, more than 300 million monthly
• Needed a robust search solution to provide users with a compelling experience
• Need to search multiple types of content
Problem
• Chose Google Search Appliance – for its search relevance and unified results
• Search real-time news, stock quotes, images, and video – in a single search box
• Global - Native language search support in USA, Africa, UK, Japan, China, Italy, and India
Solution
• Increased number of search queries by more than 500%
• Increased relevance by delivering unified results from diverse sources
• “Google gave us the power and flexibility to create our own customized front-end interface. Users have easy access to business information in one place to help them make informed financial decisions faster.” – Leon Shklar, EVP of Technology, Reuters Media
Results
Operations in more than 100 countries and over 96,000 employees
Reuters Media updates financial information up to 23,000 times per second
Reuters.com: Unified Search Results
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Perficient
Chad Johnson
Google Practice Manager
Google Search - Case Studies
Spanning Continents Site Overload
Metadata Retirement
Google Search - Case Studies
Spanning Continents
Situation:
• Headquarters in Europe
• Remote office in US
• Headquarters owns a GSA and is crawling Documentum
• Remote office uses Sharepoint with built-in search
Problem:
• Remote office wants to search both repositories– One search box
– Blended result
– No additional login
Spanning Continents
Solution:
• Remote office deploys a 2nd Google Search Appliance– Indexes Sharepoint and other local content
• Federates Documentum results from GSA @ Headquarters– Returns blended results
– Only one login against Active Directory
– Authorization is delegated to the appropriate GSA
• Sharepoint content is authorized by GSA @ Remote office
• Documentum content is authorized on GSA @ Headquarters
Google Search - Case Studies
Site Overload
Situation:
• Intranet with ~700 different sub-domains
• 1.6MM pages
• Currently indexed with Ultraseek
Problem:
• Maintenance nightmare
• Performance issues with re-crawling
• Lack of consistency between sites
Site Overload
Solution:
• Organized:– Cataloged sites to be indexed
– Identified content owners
• Simplified:– Switched from managing exclusions to managing inclusions
– Only identified content being indexed
• Reused:– Consistent search box / results across all sites
– Published style guide for how to use Google search
• Optimized:– Granular control of re-crawl schedules
– Self-tuning crawl rate
Google Search - Case Studies
Metadata
Situation:
• E-Commerce site w/Sharepoint document library
• Currently using two different search engines that return separate results
Problem:
• E-Commerce data cannot be returned by the general site search (Sharepoint)
• Want “Add to cart” function directly on search results page
• Difficult to narrow or filter results
Metadata
Solution:
• Load e-Commerce data into the GSA– Export from database, convert to XML, push into GSA
– Can be queried just like documents and web pages
Metadata
Solution:
• Customize the results page– Completely customizable - top to bottom
– Highlight e-Commerce results with special formatting and “Add to Cart” button
– Any metadata in the GSA can be used on results page
• Provide more filtering options– Collections
– Dynamic result clusters
– Faceted search using metadata
Google Search - Case Studies
Retirement
Situation:
• Oil Supply company with an aging employee base
• Several initiatives to capture and retain information
• Sharepoint, collaboration portals, wikis
Problem:
• Content is being collected faster than it can be processed
• One example Sharepoint DB was over 750GB
• Current search solution is not helpful with so much unstructured data
RetirementSolution:
• Google relevancy was able to make sense out of black hole repositories and junk-drives
• User Contributed Results and Self-Learning Scorer provided additional ways to capture knowledge and improve results
• Query reports and click tracking provided data about search effectiveness and areas for improvement
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webinar at:
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