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Chapter 2 Perceiving the Self and Others
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Chapter 2

Perceiving the Self and Others

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• Describe how our personal perspective on the world influences our communication

• Explain how we use and misuse schemas when communicating with others

• Define the attributions we use to explain behavior

Chapter Outcomes

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• Describe cultural differences that influence perception

• Identify how our self-concept—who we think we are—influences communication

• Describe how our cognitions about ourselves and our behavior affect our communication with others

Chapter Outcomes (cont.)

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A cognitive process through which we interpret our experiences and come to our own unique understandings

Perception

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• Gathering, organizing, and evaluating the information we receive

• Also involves our basic senses, along with personal factors

Communication Processing

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• Selecting information

• Organizing perceptions

• Interpreting perceptions

• Improving perceptions

The Perception Process

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Schemas: Organizing Perceptions

• Schemas:– Mental structures that put together

related bits of information– Help us understand how things work

and how they should proceed– Evolve and change over time

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Challenges with Schemasand Perception

• Mindlessness– Passive information

processing vs. mindfulness

• Selective perception– Receiving only the information we

want

• Undue influence– Giving another person power over our

perceptions

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Attributions: Interpreting Your Perceptions

• Attributions: personal characteristics used to explain others’ behaviors

– Fundamental attribution error: overemphasizing internal, underestimating external causes of behaviors

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Attributions: Interpreting Your Perceptions (cont.)

– Self-serving bias: attributing personal success to internal factors

– Interaction appearance theory: changing another’s attributions based on increased contact

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•Verify your perceptions.

•Be thoughtful when seeking explanations.

•Look beyond first impressions.

Improving Your Perceptions

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Culture affects how we perceive ourselves and others.

Perception in a Diverse World

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• Narrow perspective– Cultural myopia: believing one’s own

culture is appropriate and relevant in all situations

• Stereotyping– Fitting others into an existing schema

without adjusting the schema appropriately

– May be positive, negative, or neutral

Perceptual Barriers

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Perceptual Barriers (cont.)

•Prejudice– Deep-seated feelings of unkindness

and ill will toward particular groups– Usually based on negative

stereotypes and feelings of superiority over those groups

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Cognition: Perceiving Ourselves

•Self-concept

•Self-esteem

•Self-efficacy

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Self-Concept: Who You

Think You Are• Influenced by thoughts, actions, abilities, values, goals, and ideals

• Influences how you communicate with others

• Reinforced by how others communicate with you based on:

– Direct and indirect evidence

– Social comparison theory

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Self-Esteem: How You FeelAbout Yourself

• A set of attitudes you hold about your own emotions, thoughts, abilities, skills, behavior, and beliefs

• Linked to self-concept: You must know yourself to have attitudes about your self.

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Self-Efficacy: Assessing Your Own Abilities

• Ability to predict actual success based on your self-concept and self-esteem

• Affects your ability to interpret events and cope with failure and success

• Inaccurate self-efficacy can lead to self-fulfilling prophecies.

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Assessing Our Perceptions of Self

•Self-Actualization

– Feelings and thoughts resulting from negotiating a communication situation as well as you possibly could

– Can lead to satisfaction

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Assessing Our Perceptions of Self (cont.)

•Self-Adequacy

– Assessing your communication competence as sufficient or acceptable

– Can lead to contentment or self-improvement

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Assessing Our Perceptions of Self (cont.)

•Self-Denigration

– A negative assessment (self-criticism) about a communication experience.

– Often unwarranted that occurs when communicators place undue importance on weaknesses

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Behavior: Managing Our Identities

•Self-presentation

– Intentional communication designed to show elements of self for strategic purposes

– Occurs through various channels

– Requires self-monitoring

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Behavior: Managing Our Identities (cont.)

•Self-disclosure– Revealing yourself to others by

sharing personal information

– Must not be information easily known to others

– Sharing must be voluntary

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Behavior: Managing Our Identities (cont.)

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Technology: Managing the Self and Perceptions

• Self-presentation can be more controlled online than in person.

• Make conscious choices about what to reveal to others.

• Others may create perceptions about you based upon what you reveal.

• Technology allows for experimentation with identity.