Source: 2008 MRI Doublebase Publisher defined Prototype READER PROFILE Circulation: 200,396 AUDIENCE %COMP INDEX Total Adults 1,011,000 100% 100 Men 860,000 85% 176 Women 151,000 15% 29 HOUSEHOLD INCOME $60,000+ 642,000 64% 138 $75,000+ 455,000 45% 129 Median HHI $70,931 Median IEI $49,901 EDUCATION College Educated+ 769,000 76% 144 Graduated College+ 506,000 50% 196 Post-graduate Degree 175,000 17% 208 AGE Age 35-64 635,000 63% 118 Age 40-59 481,000 48% 129 Median Age 47 OCCUPATION/JOB STATUS Professional/ Managerial 398,000 39% 169 INFLUENTIALS 156,000 15% 198 HOME/MARITAL STATUS Own Home 773,000 76% 110 Married 677,000 67% 119 REGIONS Counties A or B 696,000 69% 97 Counties C or D 314,000 31% 108 “ Air & Space is the magazine for enthusiasts whose passion for knowledge concerning the adventure of flight is never-ending. The magazine celebrates the people behind the hardware of the aerospace, publishes classical archival photos, as well as the most dazzling, contemporary images of flight, and takes readers behind doors that have been traditionally closed to the public.” —Linda Musser Shiner, Editor
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Source: 2008 MRI Doublebase Publisher defined Prototype
READER PROFILE
Circulation: 200,396
AUDIENCE %COMP INDEXTotal Adults 1,011,000 100% 100 Men 860,000 85% 176 Women 151,000 15% 29 HOUSEHOLDINCOME $60,000+ 642,000 64% 138 $75,000+ 455,000 45% 129 Median HHI $70,931 Median IEI $49,901 EDUCATION College Educated+ 769,000 76% 144 Graduated College+ 506,000 50% 196 Post-graduate Degree 175,000 17% 208
AGE Age 35-64 635,000 63% 118 Age 40-59 481,000 48% 129Median Age 47 OCCUPATION/JOBSTATUSProfessional/ Managerial 398,000 39% 169 INFLUENTIALS 156,000 15% 198
HOME/MARITALSTATUS Own Home 773,000 76% 110 Married 677,000 67% 119 REGIONS Counties A or B 696,000 69% 97 Counties C or D 314,000 31% 108
“Air & Space is the magazine for enthusiasts whose passion for knowledge concerning the adventure of flight is never-ending. The magazine celebrates the people behind the hardware of the aerospace, publishes classical archival photos, as well as the most dazzling, contemporary images of flight, and takes readers behind doors that have been traditionally closed to the public.”
—Linda Musser Shiner, Editor
2015 GENERAL GROSS RATES
2015 RATES, DATES & SPECS
2015 CLOSING DATES
B&W 2 Color 4 Color PAGE $17,500 $21,800 $26,200
SPREAD $35,000 $43,600 $52,300
2/3 PAGE $13,100 $16,300 $19,600
1/2 PAGE $10,600 $13,200 $15,800
1/3 PAGE $7,200 $8,900 $10,900
1/6 PAGE $4,500 $5,800 $7,100
BRC $8,800 $8,800 $8,800
COVER 2, PAGE 1 $56,100
3RD COVER $28,800
4TH COVER $32,700
No charge for Bleed
Issue Special Insertion Material Preprinted Issue iPad Edition Paper Order Order Due Due Date* Inserts due** Received LiveDec14/Jan 15 Sept 20 Oct 17 Oct 20 Oct 29 Nov 20 Nov 19
Feb/Mar 15 Nov 20 Dec 17 Dec 19 Dec 26 Jan 22 Jan 21
Apr/May 15 Jan 20 Feb 17 Feb 19 Mar 4 Mar 26 Mar 25
June/July 15 Mar 20 Apr 17 Apr 20 Apr 29 May 21 May 20
Vietnam Special Apr 20 May 18 May 22 May 29 June 30 ______ Edition
August 15 May 20 June 17 June 22 July 2 July 23 July 22
September 15 June 20 July 17 July 20 July 29 Aug 20 Aug 19
Oct/Nov 15 July 20 Aug 18 Aug 20 Sept 2 Sept 24 Sept 23
* PLEASE ADVISE PRODUCTION WHEN EXTENDED MATERIAL DUE DATES HAVE BEEN GIVEN. If Drop Dead dates are needed, please contact Production.
** Preprinted inserts should arrive at Quad on the due dates posted—there will be NO EXTENSIONS on these dates.
ADVERTISING INFORMATION
MATERIAL SPECIFICATIONSElectronic advertising file delivery is now available via AdShuttle.Please navigate to: adshuttle.com to submit your press-ready PDFs.
ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE
1. Log on to www.adshuttle.com
2. Sign into or create your account
3. Click on “Ad Submission”
4. Select our magazine from the drop down menu
5. You will be guided through the delivery process
E-mailing files is not an acceptable method of delivery. • MEDIA: Media and proofs can still
be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.
• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate
PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.
• RESOLUTION: All images/files should be high resolution 300 DPI. Total Area or Ink Density is 300%. The print line screen is 150.
• COLORS: Only use CMYK colors; convert spot colors to process. No RGB, LAB or ICC profiles.
• FONTS: Always embed all fonts. Do not allow font substitutions. Do not use True Type fonts.
• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.
• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024
Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)
Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10
Page 7 x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10
Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4
2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10
1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8
1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8
1/2 Page (vertical)* 3-1/4 x 9-3/4 4 x 10-3/4 3-3/4 x 10-1/2 3-1/4 x 10
1/3 Page (vertical) 2-1/4 x 9-3/4 3 x 10-3/4 2-3/4 x 10-1/2 2-1/4 x 10
1/3 Page (square) 4-5/8 Wide x 4-3/4 Tall — — —
1/6 Page (vertical) 2-1/4 x 4-3/4 — — —* Special ad sizes. Please confirm availability with your sales rep.
• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.
• Binding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” Z (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.
• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.
CONTACTSPRODUCTION: If you have any questions about AdShuttle or material specs, please call Production.
PAYMENTS: For credit card payments, contact Accounts Receivable: 202-633-4957. We accept Visa, MasterCard, Discover and American Express. For all other payment questions contact Accounts Receivable: 202-633-4957 or (Fax) 202-633-4999.
No material prior to the November 2014 issue can be picked up.
Effective with the December 14/January 15 issue
DIGITAL AD UNITS & SPECIFICATIONSHOMEPAGE BILLBOARD 728x90Ad can expand to: 970x90
HOMEPAGE 300x250
ARTICLE PAGE ‘Sticky’300x250Ad stays as you scroll down the article300x250
300x250
728x90
X
MOBILE300x50300x250
728x90
TABLET 728x90
300x50
300x250
MOBILE AD UNITS & SPECIFICATIONS
SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)
(A)
(C)
(G)
(H)
WEB: CPM (NET)
ROS Leaderboard: 728 x 90 (A) $34
ROS Pushdown: 970 x 90 (B) $34
ROS Box: 300 x 250 (C) $34
ROS Large Rectangle: 300 x 600 (D) $40
ROS Portrait: 300 x 1050 (E) $42
ROS Digital Billboard: 970 x 250 (F) $42
Homepage Takeover (100% SOV) $52
Prestitial (G) $80
Pop-up Interstitial (H) $80
Pre-Roll (I) $52
Social Share: 300 x 250 (J) $38
Dedicated Email Blast $85
Content e-Newsletter: 160 x 600 or 300 x 250 $22
(I)
(E)
(F)
(D)
(B)
(J)
(B)
(D)
(A)
(D)
(B)
(C)
(A)
MOBILE: CPM (NET) ROS Banner: 300 x 50 (A) $25
ROS Box: 300 x 250 (B) $34
ROS Banner: 320 x 50 (C) $34
Pop-up interstitial (D) $50
TABLET: CPM (NET) ROS Box: 300 x 250 (A) $34
ROS Large Rectangle: 300 x 600 (B) $40
ROS Portrait: 300 x 1050 (C) $42
Pop-up interstitial (D) $80
*Supports all IAB ad units
(A)
(C)
SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)
CONTACT SHEET Chief Revenue OfficerStephen P. Giannetti 212.916.1347 [email protected]
West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Mediacentric, Inc.70 Reed Ranch Road Tiburon, CA 94920 Steve Thompson 415.435.4678 [email protected] Mediacentric, Inc.601 Creekmore Court Walnut Creek, CA 94598
Total Paid & Verified Subscriptions 172,976 94.7Single Copy Sales
Print 9,460 5.2Digital Issue 154 0.1
Total Single Copy Sales 9,614 5.3
Total Paid & Verified Circulation 182,590 100.0 None Claimed
Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)
Average Single Copy $5.99Subscription $29.00Average Subscription Price Annualized(7 issue frequency) $21.64Average Subscription Price per Copy $3.09
(1) For the Statement period(2) Represents subscriptions for the 12 months ended June 30, 2014.
Field Served: Covers the latest advances and challenges in aviation and spaceflight aswell as the great aerospace achievements of the past. Explores the technology of flight bytelling the stories of people and events that have shaped aerospace history.
Published by The Smithsonian Institution
Frequency: 7 times/year
MAGAZINEPublisher’s Statement6 months ended December 31, 2014Subject to Audit
04-0012-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
5. TREND ANALYSIS
Paid Subscriptions Verified Subscriptions Single Copy Sales
Total Paid & Verified Circulation 200,907 100.0 190,581 100.0 182,261 100.0 183,728 100.0 186,973 100.0Year Over Year Percent of Change -1.4 -5.1 -4.4 0.8 1.8Avg. Annualized Subscription Price $19.68 $19.85 $19.97 $23.03 $21.64
Page 2 of 5 • 04-0012-0Alliance for Audited Media
6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:
SINGLE COPY SALES Single Issue Sales 9,460 154 9,614 5.3
TOTAL SINGLE COPY SALES 9,460 154 9,614 5.3TOTAL PAID & VERIFIED CIRCULATION 180,924 1,666 182,590 100.0
*Included in Average Price calculation
None
Verified Subscriptions:Individually Requested
IndividualUse
Other
TotalIndividual Use
Copies
Individual Use 3,985 3,985
Page 3 of 5 • 04-0012-0Alliance for Audited Media
7. GEOGRAPHIC DATA for the October/November 2014 issueTotal paid & verified circulation of this issue was1.8% less than the total average paid & verified circulation.
PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES
GRAND TOTAL 166,294 1,787 168,081 1,267 1,267 169,348 9,865 158 10,023 177,426 1,945 179,371
Page 4 of 5 • 04-0012-0Alliance for Audited Media
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2014
9. EXPLANATORY
10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements
A. DURATION %(a) One to six months (1 to 3 issues) ............................. 193 0.2(b) Seven to eleven months (4 to 6 issues) .................... 236 0.2(c) Twelve months (7 issues) .......................................... 87,469 89.5(d) Thirteen to twenty-four months.................................. 9,321 9.5(e) Twenty-five months and more ................................... 578 0.6
Total Subscriptions Sold in Period ............................. 97,797 100.0
B. USE OF PREMIUMS(a) Ordered without premium.......................................... 70,050 71.6(b) Ordered with material reprinted from branded
editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 27,747 28.4
Total Subscriptions Sold in Period ............................. 97,797 100.0
C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None
(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None
(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None
(d) Subscriptions as part of membership in an organiza-tion, See Par. 9..................................................... 97,797 100.0
Total Subscriptions Sold in Period ............................ 97,797 100.0
(d) DESCRIPTION OF DIGITAL - The Digital Issue is identical to the print product informat and advertising content. The Digital Issue is available via a growing list of digitaledition storefronts and is able to be read on numerous tablets, smart phones and E-Reader devices.
(e) Association (Nondeductible): The average of 168,991 copies per issue (167,479Print copies; 1,512 Digital Issue copies), shown in Par. 6 and included in Par. 1, rep-resents copies served to members of Air & Space National Associates. Benefits in-clude Air & Space Associate Membership with personalized Air & Space membershipcard; 10% discount in person at Smithsonian gift shops and select Smithsonian diningfacilities; and free admission to the Cooper-Hewitt National Design Museum. $28.71is allocated for a 1 year subscription to this publication and is nondeductible fromdues.
(b) Average nonanalyzed nonpaid circulation for the 6 month period: 5,415copies per issue.
The National Air & Space Society allocates $12.00 of dues for a 1 year subscription tothe AIR & SPACE/SMITHSONIAN Magazine. Members are also eligible for travel pro-grams, discounts on books, records and gift items, reduced rates for the Smithsonian’sIMAX films and planetarium presentations at NASM, and free lectures at NASM. Mem-bers pay $35.00 to $10,000.00 to join the National Air & Space Society.
The National Aeronautic Association allocates $12.00 of dues for a 1 year subscriptionto the AIR & SPACE/SMITHSONIAN Magazine. The levels of membership and annualdues are $35.00 to $1,000.00.
(f) Use of Premiums: A gear bag or a cooler bag, with no advertised or stated value,were offered with some subscriptions sold during the period.
(g) An average of 3,985 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance forAudited Media’s Bylaws and Rules.
Parent Company: The Smithsonian InstitutionAIR & SPACE/SMITHSONIAN, published by The Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560
LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: January 26, 2015Consumer Marketing Director VP, Advertising Sales and
Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • www.airspacemag.com Established: 1986 AAM Member since: 1987