1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 0 20 40 60 80 100 East West North Hobbies They will be constantly getting/collecting the latest gadgets and won’t mind waiting in queues to be the first to get it. The males would probably get the download version of the magazine, and the women would get the paper copy. Activities My audience will enjoy playing on a console, getting the latest gadget, socializing on online chat rooms e.g. CurrentMUSIC MAGAZI Reader Profile Current Music Magazine Psychographic Status Full Time Employment My audience, if in a job, will have a job in the city, something busy and using technology, like graphic design or media. Full Time Education My audience, if still in education, will be studying hands-on subjects, like Art, Media, Graphics, IT etc. They will always be on their latest phones, but Age 16-24 Gender Both male & female Geographic They will live on the outskirts of the city in a fairly big, modern, house. They won’t live too far from the train station, so they can have a quick commute to work/college. Socioeconomic Status Demographic Status