READER PROFILE Key Stats Male 62% Female 38% Median 17 Students 55% ABC1 My audience have a good understanding of the horror genre because these are the movies they prefer to see, especially students. More males go to see them compared to females. Readers Lifestyle Couples tend to go and see horrors together £40 is spent of food and drink 75% of people will have an iphone More younger students go to the cinema to watch horror’s is because they like the thrill from them and they prefer to go with their friends rather than watch at home.