RainKing Overview Brochure

SOLUTION OVERVIEW

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ABOUT USRainKing recognizes that timing and insight turn prospects into customers, so we provide the richest, most up-to-date sales intelligence on the companies, and buyers within those companies, that need our clients’ products and services. By rigorously and continuously researching the market to determine precisely who will be making—and what will be driving—upcoming purchase decisions, our experts deliver industry-leading intelligence that empowers our customers to make faster, smarter sales.

A GLOBAL RESEARCH MODEL THAT SETS US APART FROM THE COMPETITION

We invest a tremendous amount of time and resources to provide fresh, insightful, and relevant sales intelligence daily. Our best-in-class global research team consists of uniquely trained data specialists that are backed by the industry’s largest and most experienced in-house data quality team based out of Bethesda, MD.

All the contact information in RainKing’s database is refreshed every 60 days, which is the fastest refresh cycle in the industry. To ensure that the value and quality of RainKing’s data is unmatched, RainKing’s analysts go beyond simple phone number and e-mail address verification; they forge long-lasting relationships with the companies and individuals they profile, speaking directly with decision makers to verify information and extract valuable insights. They also review technology job postings and monitor all relevant professional and social media sources. Then, they turn around and repeat the entire verification and research process all over again to prepare for the next refresh in 60 days.

The research team also partners directly with clients to integrate their specific needs into this process, whether it involves fielding a custom request through the Research Now service or scheduling conference calls with data specialists to identify the best research tactics to meet a customer’s specific needs.

Benefits of our unique global research methodology:

} Our researchers specialize in IT, which allows us to account for the complexities and numerous technologies in the marketplace.

} We forge lasting relationships with those we profile, leveraging country-specific language skills to collect our global data.

} We hire from a global pool of professionals, procuring a higher caliber of researchers who are multilingual.

} Our refined model allows us to grow and scale more quickly—we have with the fastest organic data growth rate in the industry.

} We drive better quality by paying researchers for verified information only.

} Experienced, specialized researchers play a key role in maintaining our unbelievably short refresh cycle of 60 days.

Our clients range from small start-ups to multinational organizations

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A CUSTOMIZABLE SOUTION TO MEET YOUR BUSINESS NEEDSRainKing’s database profiles decision makers in IT, Marketing, Finance, and other lines of business on a global scale. Users can segment and slice RainKing’s database by geographic region, industry, or product so they can have access to the information that is most important for their business needs.

Filter Our Vast Dataset To Meet Your Needs

Company and/or

Industry55,000+

companies across multiple industries with the largest technology budgets

Decision Maker1,000,000+

technology and business decision makers and influencers across multiple lines of business

Geography 70+ countries represented across North America, Europe and the Globe

The Result?One customized solution with direct ties between your prospects and the technologies they manage

so you know exactly who to target.

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A POWERFUL, PERSONALIZED EXPERIENCE FOR EVERY USERUpon logging into RainKing, users are armed with actionable leads and updates specific to their prospects and target accounts. Each individual user has access to a personalized view of the RainKing dashboard, and our Client Success Managers are always on stand-by to help set up and customize profiles.

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“ IF I COULD ONLY USE ONE TOOL TO CONQUER MY TERRITORY IN THE STATE AND LOCAL GOVERNMENT AND K-12 SPACE, I WOULD CHOOSE RAINKING OVER ANY OTHER TOOL I’VE USED TO DATE.” – Kingsley, Symantec

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A DEPTH OF SALES INTELLIGENCE THAT IS UNMATCHED IN THE INDUSTRYRainKing continually grows and refines its database of over 50,000 companies and nearly 1,000,000 decision makers globally by adding 400 to 500 new companies and 10,000 new decision makers per week. Here is a closer look at the type of content available on company and decision maker profiles:

Company Profile

} HQ Address

} Company Description

} IT Budget

} # of Decision Makers

} # of Employees

} Annual Revenue

} Org Chart

} Mapping of Technology Responsibilities

} Global Office Locations

} Technology Investment Signals

} Technology Infrastructure

Decision Maker Profile

} Work Email

} Direct Dial Phone Number

} Title

} Description of Job Responsibilities

} Management Level

} Employment History

} Reporting Relationships

} Specializations

} Conversation Starters

} Tech Responsibilities

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DAILY INVESTMENT SIGNALS FOR THE COMPANIES AND PEOPLE YOU TARGETEvery day, the RainKing research team publishes over 1,500 investment signals, called Inside Scoops™, based on intelligence collected through RainKing’s multi-faceted approach. In addition to providing the latest news about IT spending trends within the industry and at specific companies, our Scoops often give detailed information about who on the inside is managing new spending initiatives and associated budgets. These insights help to convert pieces of data and intelligence into actionable, accurate sales leads.

Scoops are segmented into 9 different buckets:

Examples of investment signals that our research team surfaced:

Contract Scoops: Topic, size, and expiration date of upcoming technology contract renewals

Management Scoops: Changes in key IT-related leadership and decision-maker roles

Marketing Scoops: Reports on those using or in need of digital marketing tools/services

Newly Funded Scoops: Alerts of significant funding activity at high-growth companies

NEWLY FUNDED

PROJECT

PAIN POINT

Topic: Software, Infrastructure.

Company: BloomReach. Inc., Mountain View, CA Find the best ContactsOpportunity: The company, which offers marketing and SEO consulting services, recently received $56 million in funding.

Topic: Enterprise Software.

Company: Rich Products, Buffalo, NY Find the best Contacts Opportunity: A front line source has indicated that the organization is focusing on SAP ECC EHP upgrades and is currently implementing. This initiative will take place company-wide.

Topic: Mobility, Security

Company: Central Piedmont Community College, Charlotte, NC Find the best ContactsOpportunity: A mid-level source has indicated that the organization is experiencing pain related to poor security surrounding mobility and bring-your-own-device program and is currently evaluating systems to ensure personal endpoints are secure. The organization is likely to spend to address this issue.

Pain Points: Actionable information about IT challenges that a particular company is facing

Project Scoops: Details on new IT initiatives at targeted companies

Spending Scoops: Details on new spending initiatives at targeted companies

Staffing Alerts: Relevant job openings and postings that could reflect upcoming IT investments

Technology Updates: Status of ongoing technology adoption or other IT-related initiatives

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ANALYTICAL TOOLS DESIGNED TO SURFACE AND RANK YOUR MOST LIKELY BUYERSRainKing’s Prediction EngineTM ranks a customer’s prospects in terms of likeliness to buy, based on user-defined criteria–competing firms, relevant technologies, important keywords and more–that creates an ideal buyer persona. This allows our users to target the right buyers at the right companies at precisely the right time.

Below is an example of how the Prediction EngineTM would rank decision makers based on a search centered around IT Security.

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GROW YOUR PROSPECT LISTS WITH NEW, HIGH POTENTIAL LEADS

RainKing empowers users to very efficiently organize and manage multiple prospect lists. After consolidating and ranking leads from various sources like tradeshows, webinars, and website form fills, RainKing’s Prospect PrismTM tool goes one step further to search its database to identify additional, new prospects that the user should also consider targeting.

INTEGRATE DATA FOR MORE POWERFUL INSIGHT

We know the power of RainKing’s data is amplified when combined with the strength of a user’s proprietary data. To ensure that RainKing fits seamlessly within existing IT ecosystems, the platform supports formal integrations, native integrations, APIs, and webhooks with all the leading CRM and Marketing Automation systems.

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ACCESS TO PERSONALIZED SERVICE 24 HOURS A DAY, 7 DAYS A WEEKRainKing combines best-in-class sales intelligence with a world class Client Success Team to maximize the value delivered to each RainKing customer.

RainKing’s Client Success managers are available 24 hours a day, 7 days a week, 365 days a year—with a 10-minute Service Level Agreement. From walking a new user through how to customize a profile to fulfilling an on-demand research request, the RainKing team is committed to supporting customers to sell smarter and faster.

“ I AM A HUGE ADVOCATE OF THIS PRODUCT, AND WOULD REFER IT TO ANYONE. MY EXPERIENCE WITH THE PRODUCT AND SUPPORT, AND THE TEAM IN GENERAL HAS BEEN NOTHING BUT STELLAR!!”

– Lynda, Entrust

THANK YOU FOR YOUR INTEREST IN RAINKING

RainKing delivers the kind of custom intelligence and insight that is essential to

your business’ growth. Allow us to schedule a personalized demo to see how we can help you.

www.rainkingonline.com [email protected]

866.592.7122 © 2016 RainKing