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The Original The original design legend
32

Rado The Original

Mar 18, 2016

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lillisimone art

art direction lilli bertoni, creative direction simone sanfratello, production lillisimone, styling roberta resta, ph. cesare medri, location berlin
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Page 1: Rado The Original

The OriginalThe original design legend

Page 2: Rado The Original
Page 3: Rado The Original

A journey to the origin of design An exciting journey through the city.

Only a few symbols remain reassuring and always contemporary. Details that become reference points, icons of style and design. Where the technology of the

material and essential structures meet to form a legendary and unchanging style.

Page 4: Rado The Original

The Original Classic Purity of form, the unmistakable style of original design

1

Page 5: Rado The Original
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The Original ClassicHard Metal bezel, facetted sapphire crystal, screw-down

crown with crown protection, screw-down steel case backwith the Rado’s stamped ‘Sea Horses’ medallion,

100 meters / 333 ft. water resistant, automatic movement

Page 8: Rado The Original
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I walk through this city I’ve always known. Forms and

structures alternate and only now seem so familiar to me.

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3 4 5

The Original ClassicThe Original Classic models are available in platinum colour

scratchproof hard metal with five individual dial versions.

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The Original DiverThe spirit of adventure, the power of design

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The Original DiverHard Metal bezel, sapphire crystal, 2 screw-down crowns with

crown protection, 300 meters / 1.000 ft. water resistant, screw-down steel case back with Rado’s stamped ‘Sea Horses’

medallion, turning diving bezel, automatic movement

Page 16: Rado The Original
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The encounter.

In a glance, I find emotions that I had forgotten; only now,

suddenly, I realize that they have always been with me.

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6 7

The Original DiverThe Original Diver is available in platinum colour scratchproof hard metal with two individual dial variations.

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The Original ChronographA dynamic soul, the performance of design

Page 22: Rado The Original

The Original ChronographHard Metal bezel, sapphire crystal, screw-down crown with crown protection, 100 meters / 333 ft. water resistant, screw-down steel case back with Rado’s stamped ‘Sea Horse’medallion, ADD and SPLIT chronograph functions, 1/10 secondquartz chronograph movement

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The frantic rhythms have slowed down. I rediscover a known

dimension, made of surprising and unique details that belong to me.

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8 9 10

The Original ChronographThe Original Chronograph is available in platinum coloured

scratchproof hard metal with three individual dial variations.

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A classic: something that will last forever. The Original: a classic in both design and material.

From its introduction in 1962 as the world’s first scratchproof watch made of Hi-Tech Hard Metal, its purity of design andinnovative use of materials have sanctioned The Original as a timeless watch design icon.

A form limited to the purest essentials to produce a watch with an individualistic character and charisma. The use of futuristicmaterials such as scratchproof sapphire crystal and scratchproof hard metal to ensure that the iconic beauty will last forever.

A unique combination of design and technology that defines Rado’s philosophy.

The Original Classic The original design legend1962

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RADO WATCH CO. LTD.Bielstrasse 45, CH - 2543 Lengnau, SwitzerlandTEL +41 32 655 6111 FAX +41 32 655 6112WWW.RADO.COM

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