Radio production evaluation jacob

RADIO PRODUCTION EVALUATION

By Jacob Taylor

WE ARE..

Compared to REAL media products...

...we’re different

...and bette

r!!!

Who and how does it represent?

‘Up-beat’, fast tempo bulletins

Representing mainly a student audience

Not ‘boring’

Easy to follow structure to the bulletin

Full range of content

We represented them through the content used. The style of beds, jingles and

stings. The structure and the way we told the news through the style of the anchor and reporters and of course interviews

and vox pops.

Who’d distribute it?

We hoped stations such as Radio 1 would be interested in our genre and that they

would distribute it.

We feel our bulletin is similar to their current ‘Newsbeat’. However they could

benefit from our ideas.

Target Audience?

Focussing mainly on a student audience looking at people between the ages of 13 and 25.

Main focus age 17

How did you attract and address?

Certain decisions we made were made to appeal to the audience:

Structure and content

As a structure we have an intro then news, then music news, then celeb news, then

sport, then finishing with an outro.

We used the traditional method of having hard news at the top of the bulletin and the

content to generally get softer from there on. Also, we had relevant stories to our

target audience, for example driving lessons info. We also threw a couple of peculiar

stories in there for the audience to ponder.

Jingles, beds and stings

We used any indents of music to our advantage making it catchy and

hopefully liked by our audience. We felt the up-beat rhythm is the taste of our audience of today stereotyping their

preferences.

Language and script

We used language that was fairly informal and colloquial so our audience can relate

to it. However, on the more serious stories we decided to mould the language

to the same level of seriousness.

In our script we placed a conversation the anchor has with a reporter in the studio to make it more relaxed and to bring our audience back to the reality that we are

just like them.

Technologies

What stood out to me was the importance of levels. I didn’t understand how crucial

they were and how fragile for that matter. We had to adjust our production a lot

because of this.

I also found the software me used in producing the bulletin (Audition) very helpful and efficient.

The main thing though was seeing how it all slotted together in the end and how important it was for all the vox-pops, interviews and sound bites we used.

At the start of the course I thought it would have been an easier task but also longer.

We seemed to use time efficiently however hard we found the production.

Preliminary Task

In my preliminary task I guess I was naive and a stranger to production. I had a vague idea of what was needed to happen in that environment as I’ve

always been interested in it but there’s so much I didn’t know

I have learnt how important it is to work as a team and how crucial the whole process is.

There isn’t one part of it that shouldn’t be fulfilled as this will affect the production as

a unit

I now take more notes and analyse things further along with approaching things will a

full working attitude

Final Product...

SOUNDED GREAT!!!

We had a great sense of satisfaction

at the end along with complete relief

that we had finished it.

We thought it sounded really good once all together and so did the majority of our feedback:

In our feedback we found

that it was mostly positive:

“Really good techniques used”

“Good stories”

“Good anchor and reporters”

“Well written and spoken”

“Entertaining to listen to”

“Reached target audience!”

There was minimal negative feedback. We recognised this and agreed with the fact that our anchor and news reporter spoke

a bit too fast at times so our audience could not hear some details

Other than that, we achieved

what we set out to do!!!

Thanks