RADIO FORTH RAJAR Q2 2014 RADIO FORTH 3 Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures.
Dec 22, 2015
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RADIO FORTHRAJAR Q2 2014
3RADIO FORTH
Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the
whole of the TSA
■ Radio Forth reaches 361,000 listeners every week and delivers a market share of 18.1%
■ Forth One now reaches 332,000 listeners each week and 3 million total hours
■ Forth 2 now delivers 68,000 listeners each week and 569,000 hours
■ Forth One is market leader across all radio with a market share of 15.2%
■ Forth One delivers 141,000 more listeners than *Heart Scotland in the Forth TSA
■ Forth One delivers 158,000 more listeners than *Capital Scotland in the Forth One TSA.
■ With 229,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh and the east.
■ Boogie In The Morning has 126,000 more listeners & 674,000 more hours than *Heart Scotland, its closest commercial competitor in the Forth One TSA.
■ Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with a market share of 21.6%
THE TRANSMISSION AREA
N.B. Radio Forth is made up of Forth 1 and Forth 2
5FORTH ONE WEEKDAY SCHEDULE
■ Boogie In The Morning 6am-10am
■ Mid Morning 10am-2pm
■ Old School Anthems 2pm-3pm■ Dave Connor at Drivetime 3pm-7pm■ IN:Demand 7pm-
10pm■ Late Night 10pm-
1am
6COMPETITORS
Total Radio Forth
Forth One
*Heart Scotland
*Capital Scotland
Other Local Commercial
Classic FM
TalkSport
Forth 2
Absolute Radio National
361,000
332,000
191,000
174,000
138,000
117,000
72,000
68,000
30,000
WEEKLY REACH
Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the
whole of the TSA
7RADIO FORTH361,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
48%
52%
Men Women
RADIO FORTH REACHES…
• 195,000 ABC1 LISTENERS
• 166,000 C2DE LISTENERS
• 308,000 MAIN SHOPPERS
Source: RAJAR 2014 Q2 based on the Forth 1 TSA
15-24 25-34 35-44 45-54 55-64 65+
38,000
79,00084,000
63,000
48,000 48,000
8FORTH ONE332,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
48%
52%
Men Women
FORTH ONE REACHES…
• 188,000 ABC1 LISTENERS• 144,000 C2DE LISTENERS• 281,000 MAIN SHOPPERS
Source: RAJAR 2014 Q2 based on the Forth One TSA
15-24 25-34 35-44 45-54 55-64 65+
38,000
79,000 80,000
58,000
37,000 38,000
9FORTH 268,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
49%
51%
Men Women
FORTH ONE REACHES…
• 30,000 ABC1 LISTENERS• 38,000 C2DE LISTENERS• 57,000 MAIN SHOPPERS
Source: RAJAR 2014 Q2 based on the Forth One TSA
15-24 25-44 45-54 55-64 65+
5,000
12,000 13,000
17,000
20,000
10COMMERCIAL MARKET SHARE
33.5%
13.6%14.6%
7.2%
4.6%
7.2%
19.3%
Total Radio Forth *Heart Scotland*Capital ScotlandClassic FMtalkSPORTOther Local CommercialAny Other Commerical
FORTH ONE TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING
Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2
*some stations don not cover the whole of the TSA
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