Radio 2.0

You can’t close your ears

Clive DickensCOO – Absolute Radio

London, England

Now the good news

47mSource : RAJAR Q2:11 IPSOS/RSL

82%Source: BBC Eartime research 2010

Platform neutral

0

5,000

10,000

15,000

Radio Online

2010 2013

Decide what business you are in

Source: AA/ Spend in Euro

€ ‘0

00s

What about streaming music services?

The stuff in between the music

Real Unique Music

Real Unique Football

Go where your audience are

Over 11m YouTube views

2.5m app downloads

300,000 MAU’s

Mobile more than ‘listen’

More than just ‘Pocket’

Absolute Radio streams 11m monthly hrs

AR Network BBC Radio 1 BBC Radio 20.0

2,000,000.0

4,000,000.0

6,000,000.0

8,000,000.0

10,000,000.0

12,000,000.0

14,000,000.0

11,606,816.0

5,535,652.04,908,937.0

Worldwide Streamed HoursAug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11

Percentage of hours mobile =12%

UK Radio in one simple player

In Stream

relationships

Two-way relationship

SmartStreamers

data

relationships

Two-way relationship

SmartStreamers

£

data

relationships

Two-way relationship

SmartStreamers

Media Value

Relevancy Interaction

Absolute Radio Acct

Insight & Benefit

Interactive & Social

Demographic & Active location

Form factor, Product & Content

What about Digital Radio working

60%

0%

10%

20%

30%

40%

50%

60%

70%

Absolute Network Digital Listening

60% of Absolute Radio listening is digital

Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001

W1

:99

W3

:99

W1

:00

W3

:00

W1

:01

W3

:01

W1

:02

W3

:02

W1

:03

W3

:03

W1

:04

W3

:04

W1

:05

W3

:05

W1

:06

W3

:06

W1

:07

W3

:07

W1

:08

W3

:08

W1

:09

W3

:09

W1

:10

W3

:10

W1

:11

10,000

15,000

20,000

25,000

30,000

35,000

26,230

24,304

15+ UK Network Hours

You can’t close your ears

Clive DickensCOO – Absolute Radio

London, England